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CITY · 2010 ACS

Brandon

Florida · 103,483 residents · 33.134 sq mi
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The short version

Brandon has roughly average household income, with a median household income of $55,881. Population has grown 33% since 2000. Median home value has more than doubled since 2000, reaching $190,700.

At a glance
Wealthier
above the US median
US median: $52,703
Younger
median age 34.6
US median: 37.2
Average education
27% hold a bachelor's degree
US average: 28%
Less affordable
home values up 50%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
103,483
+33%since 2000
from 77,895 in 2000
1990 – 2024
Population density
3,123 / sq mi
+33%since 2000
from 2,351 / sq mi in 2000
US average: 261
Median age
34.6
+1%since 2000
from 34.3 in 2000
US average: 37.2
Population, 1990 – 2024
52K70K89K107K126K1990201020202024Brandon
2024120K
1990201020202024
Section 02

Income & economy

Median household income
$55,881
−15%inflation adjusted, since 2000
from $51,639 in 2000
US average: $52,703
1990 – 2024
Per capita income
$25,890
+17%since 2000
from $22,080 in 2000
US average: $27,286
Households earning $100K+
33.5%
+0.7 ptssince 2009
from 32.8% in 2009
US average: 33.3%
Poverty rate
9.2%
+3.8 ptssince 2000
from 5.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.372
US average: 0.461
Workforce by industry, 2010
Information14%
US avg: 11.5%
Other services12.2%
US avg: 7%
Public administration9.9%
US avg: 4.9%
Wholesale trade6.1%
US avg: 7.2%
Finance & insurance5.6%
US avg: 5.1%
Retail trade5.1%
US avg: 10.9%
Professional, scientific, technical4.9%
US avg: 4.2%
Transportation & warehousing4.2%
US avg: 3.1%
Arts, entertainment, food3.9%
US avg: 2.4%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.9%
Construction0.2%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$190,700
+50%inflation adjusted, since 2000
from $100,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$997
+9%inflation adjusted, since 2000
from $721 in 2000
US average: $853
Owner-occupied
46.9%
−24.8 ptssince 2000
from 71.6% in 2000
42.5% rent
Vacancy rate
8.6%
+1.0 ptssince 2009
from 7.6% in 2009
US average: 12.1%
Owner cost-burdened
35.6%
+1.3 ptssince 2009
from 34.4% in 2009
US average: 30.9%
Renter cost-burdened
45.3%
Unchangedsince 2009
from 45.4% in 2009
US average: 46.8%
Afford Score
3.4
+76%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Brandon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic73.7%(57,398)
Black8.9%(6,924)
Hispanic / Latino12.7%(9,882)
Asian2.4%(1,835)
Other0%
Diversity Score50.6%(39,380)
2010
White, non-Hispanic57.9%(59,871)
Black15%(15,515)
Hispanic / Latino21%(21,687)
Asian3.4%(3,502)
Other2.9%(3,039)
Diversity Score74.7%(77,338)
Diversity Score
75
+48%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.1%
+1.5 ptssince 2000
from 25.5% in 2000
US average: 27.9%
High school or higher
89.6%
+0.4 ptssince 2000
from 89.2% in 2000
US average: 84.9%
Graduate degree
7.4%
Unchangedsince 2000
from 7.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
25.4 min
+37%since 2000
from 18.5 min in 2000
US average: 25.2
Drive alone to work
84.3%
−0.3 ptssince 2009
from 84.6% in 2009
US average: 76.2%
Carpooled to work
8.7%
−0.2 ptssince 2009
from 8.9% in 2009
US average: 10.4%
Public transit
0.5%
−0.1 ptssince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
4.4%
+0.7 ptssince 2009
from 3.7% in 2009
US average: 4.1%
Walked to work
0.7%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 2.8%
Biked to work
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
4.0%
+0.3 ptssince 2009
from 3.7% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.5%
−0.1 ptssince 2009
from 10.6% in 2009
US average: 12.9%
Management & professional
35.1%
−28.9 ptssince 2009
from 64.0% in 2009
US average: 35.2%
Section 08

People & community

Male
48.6%
−0.4 ptssince 2009
from 49.0% in 2009
Female
51.4%
+0.4 ptssince 2009
from 51.0% in 2009
Foreign born
11.7%
+1.1 ptssince 2009
from 10.5% in 2009
US average: 12.8%
Veterans
12.7%
−35.6 ptssince 2009
from 48.3% in 2009
US average: 9.9%
Drill deeper

Places similar to Brandon

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Pop 112,820
Nampa
Pop 120,384
Palm Coast
Pop 109,886
West Palm Beach
Pop 127,189
Places similar to Brandon
Head to head

Compare Brandon to nearby cities

BRANDON VS
Mango
Income$52,524−6%
Home value$256,600+35%
Population13,242−89%
SEE FULL COMPARISON →
BRANDON VS
Valrico
Income$104,839+88%
Home value$393,700+106%
Population40,239−66%
SEE FULL COMPARISON →
BRANDON VS
Bloomingdale
Income$104,547+87%
Home value$414,700+117%
Population23,827−80%
SEE FULL COMPARISON →
BRANDON VS
Seffner
Income$93,333+67%
Home value$344,100+80%
Population8,885−93%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brandon, Florida?

Brandon, Florida has about 103,483 residents according to the 2010 American Community Survey.

What is the median household income in Brandon, Florida?

The typical household in Brandon, Florida earns about $55,881 a year. Half of households make more than that, and half make less.

Is Brandon, Florida expensive?

In Brandon, Florida, the median home is worth about $190,700, and the typical rent is about $997 a month.

How educated are people in Brandon, Florida?

About 27.1% of adults age 25 and over in Brandon, Florida hold a bachelor's degree or higher.

What is the poverty rate in Brandon, Florida?

About 9.2% of people in Brandon, Florida live below the federal poverty line.

Has Brandon, Florida grown since 1990?

Yes, Brandon, Florida has grown since 1990. The population has added about 45,498 residents, a change of about 78 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Brandon, Florida (2010): demographics, income & housing data · CensusEasy