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MICROPOLITAN AREA · 2020 ACS

Winona Micro

Winona, MN · 1 counties · 49,671 residents · 626.177 sq mi
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The short version

Winona has roughly average household income, with a median household income of $60,020. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $173,200.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 37.2
US median: 38.8
Average education
31% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
49,671
−1%since 2000
from 49,985 in 2000
1990 – 2025
Population density
79 / sq mi
−1%since 2000
from 80 / sq mi in 2000
US average: 280
Median age
37.2
+13%since 2000
from 32.8 in 2000
US average: 38.8
Population, 1990 – 2024
47K49K50K51K52K1990201020202024Winona
202450K
1990201020202024
Section 02

Income & economy

Median household income
$60,020
+3%inflation adjusted, since 2000
from $38,700 in 2000
US average: $66,278
1990 – 2024
Per capita income
$31,384
+74%since 2000
from $18,077 in 2000
US average: $35,364
Households earning $100K+
39.3%
+14.9 ptssince 2009
from 24.4% in 2009
US average: 43.9%
Poverty rate
13.3%
+1.3 ptssince 2000
from 12.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade21%
US avg: 10%
Information11.1%
US avg: 11.1%
Wholesale trade4.4%
US avg: 6.7%
Agriculture, forestry, fishing3.6%
US avg: 1.7%
Construction3.6%
US avg: 1.2%
Transportation & warehousing3.2%
US avg: 2.5%
Other services3.1%
US avg: 6.6%
Finance & insurance3%
US avg: 5.5%
Professional, scientific, technical2.8%
US avg: 4.7%
Public administration2.4%
US avg: 4.7%
Arts, entertainment, food1.6%
US avg: 2%
Education & health services0.2%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$173,200
+20%inflation adjusted, since 2000
from $96,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$694
+9%inflation adjusted, since 2000
from $425 in 2000
US average: $1,124
Owner-occupied
68.1%
−2.8 ptssince 2000
from 70.8% in 2000
31.9% rent
Afford Score
2.9
+16%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.1%(47,522)
Black0.8%(384)
Hispanic / Latino1.4%(686)
Asian1.9%(931)
Other0%
Diversity Score9.8%(4,909)
Segregation Score0%
2020
White, non-Hispanic88.9%(44,178)
Black1.8%(892)
Hispanic / Latino3.8%(1,889)
Asian1.9%(933)
Other2.3%(1,142)
Diversity Score23.2%(11,521)
Segregation Score14.9%(7,377)
Diversity Score
23
+136%since 2000
from 10 in 2000
1990 – 2024
Segregation Score
15
Section 05

Education

Bachelor's degree or higher
31.3%
+8.0 ptssince 2000
from 23.2% in 2000
US average: 32.9%
High school or higher
93.5%
+9.5 ptssince 2000
from 84.0% in 2000
US average: 88.5%
Graduate degree
10.7%
+3.5 ptssince 2000
from 7.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.9 min
+48%since 2000
from 12.2 min in 2000
US average: 26.9
Drive alone to work
76.1%
+2.7 ptssince 2009
from 73.4% in 2009
US average: 75.1%
No vehicle available
7.1%
−0.9 ptssince 2009
from 8.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.3%
−4.0 ptssince 2011
from 7.2% in 2011
US average: 5.4%
Labor force participation
69.7%
−1.8 ptssince 2011
from 71.6% in 2011
US average: 63.4%
Management & professional
34.4%
−30.6 ptssince 2009
from 65.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.7%
+0.7 ptssince 2009
from 49.0% in 2009
Female
50.3%
−0.7 ptssince 2009
from 51.0% in 2009
Foreign born
3.4%
+0.2 ptssince 2009
from 3.3% in 2009
US average: 13.5%
Uninsured
5.7%
−85.2 ptssince 2013
from 90.9% in 2013
US average: 8.8%
In this metro

Principal cities

WinonaCENTRAL26,530
What's inside

1 component county

Winona CountyCENTRAL50,523
Drill deeper

Metros similar to Winona

Burley
Pop 49,308
Mason City
Pop 49,710
Ashland
Pop 52,523
Kendallville
Pop 47,937
Places similar to Winona
Head to head

Compare Winona side by side

WINONA VS
Burley
Income$70,619+18%
Home value$274,355+58%
Population49,308−2%
SEE FULL COMPARISON →
WINONA VS
Mason City
Income$69,633+16%
Home value$163,371−6%
Population49,710−2%
SEE FULL COMPARISON →
WINONA VS
Ashland
Income$69,860+16%
Home value$186,800+8%
Population52,523+4%
SEE FULL COMPARISON →
WINONA VS
Kendallville
Income$71,723+19%
Home value$196,800+14%
Population47,937−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Winona, MN?

Winona, MN has about 49,671 residents according to the 2020 American Community Survey.

What is the median household income in Winona, MN?

The typical household in Winona, MN earns about $60,020 a year. Half of households make more than that, and half make less.

Is Winona, MN expensive?

In Winona, MN, the median home is worth about $173,200, and the typical rent is about $694 a month.

How educated are people in Winona, MN?

About 31.3% of adults age 25 and over in Winona, MN hold a bachelor's degree or higher.

What is the poverty rate in Winona, MN?

About 13.3% of people in Winona, MN live below the federal poverty line.

Has Winona, MN grown since 1990?

Yes, Winona, MN has grown since 1990. The population has added about 1,843 residents, a change of about 4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →