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CITY

Winona

Minnesota · 26,530 residents (2025 est.) · 19.034 sq mi
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The short version

Winona has notably lower household income than the US average, with a median household income of $56,337. Population has declined 4% since 2000. Median home value has more than doubled since 2000, reaching $201,800. At a median age of 31.3, residents skew younger than the country as a whole. The poverty rate of 23.1% is well above the national figure. Households here earn about 37% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 31.3
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
26,009
−4%since 2000
from 27,069 in 2000
1990 – 2025
Population density
1,366 / sq mi
−4%since 2000
from 1,422 / sq mi in 2000
US average: 281
Median age
31.3
+9%since 2000
from 28.8 in 2000
US average: 38.9

PEP 2025 EST:26,530 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
25K26K27K27K28K1990201020202024Winona
202426K
1990201020202024
Section 02

Income & economy

Median household income
$56,337
−6%inflation adjusted, since 2000
from $32,845 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,531
+106%since 2000
from $16,783 in 2000
US average: $44,673
Households earning $100K+
39.7%
+21.4 ptssince 2009
from 18.3% in 2009
US average: 53.3%
Poverty rate
23.1%
+5.8 ptssince 2000
from 17.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
−1%since 2010
from 0.474 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.7%
US avg: 9.9%
Information14.6%
US avg: 10.8%
Transportation & warehousing4.4%
US avg: 2.2%
Finance & insurance3.6%
US avg: 5.9%
Wholesale trade3%
US avg: 6.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Other services2.3%
US avg: 6.7%
Public administration1.7%
US avg: 4.8%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Arts, entertainment, food1.2%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$201,800
+23%inflation adjusted, since 2000
from $89,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$882
+19%inflation adjusted, since 2000
from $407 in 2000
US average: $1,442
Owner-occupied
58.0%
−3.0 ptssince 2000
from 60.9% in 2000
42.0% rent
Vacancy rate
6.5%
+0.2 ptssince 2009
from 6.3% in 2009
US average: 10.0%
Owner cost-burdened
14.0%
−6.5 ptssince 2009
from 20.4% in 2009
US average: 22.9%
Renter cost-burdened
55.7%
−5.5 ptssince 2009
from 61.2% in 2009
US average: 47.4%
Afford Score
3.6
+31%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(25,376)
Black1.1%(306)
Hispanic / Latino1.3%(365)
Asian2.6%(715)
Other0%
Diversity Score12.5%(3,379)
2024
White, non-Hispanic86.5%(22,498)
Black3.6%(935)
Hispanic / Latino4.4%(1,133)
Asian2%(516)
Other3.6%(927)
Diversity Score30.9%(8,027)
Diversity Score
31
+147%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
36.3%
+9.9 ptssince 2000
from 26.3% in 2000
US average: 35.6%
High school or higher
95.2%
+12.2 ptssince 2000
from 82.9% in 2000
US average: 89.6%
Graduate degree
13.8%
+5.3 ptssince 2000
from 8.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.8 min
+31%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
75.1%
+4.5 ptssince 2009
from 70.6% in 2009
US average: 68.9%
Carpooled to work
5.1%
−2.6 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.7%
−0.6 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
9.0%
+2.5 ptssince 2009
from 6.4% in 2009
US average: 15.0%
Walked to work
7.6%
−4.3 ptssince 2009
from 11.9% in 2009
US average: 2.4%
Biked to work
1.6%
−0.1 ptssince 2009
from 1.7% in 2009
US average: 0.4%
No vehicle available
7.3%
−4.3 ptssince 2009
from 11.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.7%
−7.0 ptssince 2011
from 9.6% in 2011
US average: 5.2%
Labor force participation
66.8%
−2.6 ptssince 2011
from 69.4% in 2011
US average: 63.5%
Self-employed
13.3%
−2.6 ptssince 2009
from 16.0% in 2009
US average: 13.1%
Management & professional
39.9%
−26.7 ptssince 2009
from 66.5% in 2009
US average: 42.5%
Section 08

People & community

Male
48.2%
+0.3 ptssince 2009
from 47.8% in 2009
Female
51.8%
−0.3 ptssince 2009
from 52.2% in 2009
Foreign born
2.9%
−0.9 ptssince 2009
from 3.7% in 2009
US average: 14.1%
Veterans
4.9%
−42.4 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
13.1%
+2.9 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
4.4%
−87.4 ptssince 2013
from 91.8% in 2013
US average: 8.4%
Broadband at home
93.4%
+14.0 ptssince 2017
from 79.4% in 2017
US average: 91.0%
English only at home
95.7%
+1.2 ptssince 2016
from 94.5% in 2016
US average: 77.7%
Spanish at home
1.9%
+0.6 ptssince 2016
from 1.3% in 2016
US average: 13.6%
Drill deeper

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Compare Winona to nearby cities

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WINONA VS
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WINONA VS
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WINONA VS
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Frequently asked

How many people live in Winona, Minnesota?

Winona, Minnesota has about 26,009 residents according to the 2024 American Community Survey.

What is the median household income in Winona, Minnesota?

The typical household in Winona, Minnesota earns about $56,337 a year. Half of households make more than that, and half make less.

Is Winona, Minnesota expensive?

In Winona, Minnesota, the median home is worth about $201,800, and the typical rent is about $882 a month.

How educated are people in Winona, Minnesota?

About 36.3% of adults age 25 and over in Winona, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Winona, Minnesota?

About 23.1% of people in Winona, Minnesota live below the federal poverty line.

Has Winona, Minnesota grown since 1990?

Yes, Winona, Minnesota has grown since 1990. The population has added about 610 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →