Winona is home to 26,009 people in Minnesota. The median age is 31.3, younger than the US median of 38.9. Households here earn about 37% less than in Minnesota as a whole. The average commute runs 14 minutes. 23.1% of locals live below the federal poverty line. 3% of locals were born outside the United States.
At a glance
Lower income
median household income $56,337, below the US median
US median: $82,259
Younger
median age 31.3
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Winona
What changed most since 1990
White share97.0% → 86.5%(−10.5 pts)US over the same years: −17.8 pts
Poverty rate17.2% → 23.1%(+5.9 pts)US over the same years: −0.8 pts
Homes owned by their occupants63.6% → 58.0%(−5.6 pts)US over the same years: +0.9 pts
Winona's population equals 52% of Winona County's. Its number of residents living in poverty equals 82% of the county's. Its number of households without a car equals 73% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)20.9%(231)
US avg: 26.4%
Gulf War (1990s)13.2%(146)
US avg: 24.3%
Vietnam era42.5%(470)
US avg: 33.1%
Korean War8.2%(91)
US avg: 4.5%
World War II1%(11)
US avg: 1%
Share of the 1,107 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Winona, decade by decade
Winona population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
25,399
$53,994
$122,884
22.6%
7.2
2000
27,069
$59,832
$163,585
26.3%
15.0
2010
27,592
$52,214
$212,333
29.2%
18.9
2020
25,948
$58,969
$186,048
33.8%
27.4
2024
26,009
$56,337
$201,800
36.3%
30.9
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
