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MICROPOLITAN AREA

Winona Micro

Winona, MN · 1 counties · 50,523 residents (2025 est.) · 626.177 sq mi
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Notable rankings
#29Lowest unemploymentof 9252.3%
The short version

Winona has lower-than-average household income, with a median household income of $70,744. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $235,400. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.4
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
49,779
Unchangedsince 2000
from 49,985 in 2000
1990 – 2025
Population density
79 / sq mi
Unchangedsince 2000
from 80 / sq mi in 2000
US average: 281
Median age
36.4
+11%since 2000
from 32.8 in 2000
US average: 38.9

PEP 2025 EST:50,523 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
47K49K50K51K52K1990201020202024Winona
202450K
1990201020202024
Section 02

Income & economy

Median household income
$70,744
Unchangedinflation adjusted, since 2000
from $38,700 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,508
+113%since 2000
from $18,077 in 2000
US average: $44,673
Households earning $100K+
47.5%
+23.1 ptssince 2009
from 24.4% in 2009
US average: 53.3%
Poverty rate
14.8%
+2.8 ptssince 2000
from 12.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.451
+3%since 2010
from 0.439 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.4%
US avg: 9.9%
Information12.4%
US avg: 10.8%
Wholesale trade5%
US avg: 6.9%
Finance & insurance4.2%
US avg: 5.9%
Transportation & warehousing4.1%
US avg: 2.2%
Professional, scientific, technical3.7%
US avg: 5.1%
Agriculture, forestry, fishing3.4%
US avg: 1.6%
Construction3.3%
US avg: 1.2%
Other services2.8%
US avg: 6.7%
Public administration2.3%
US avg: 4.8%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$235,400
+34%inflation adjusted, since 2000
from $96,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$907
+17%inflation adjusted, since 2000
from $425 in 2000
US average: $1,442
Owner-occupied
69.5%
−1.4 ptssince 2000
from 70.8% in 2000
30.5% rent
Vacancy rate
7.3%
+0.1 ptssince 2009
from 7.2% in 2009
US average: 10.0%
Owner cost-burdened
16.9%
−5.5 ptssince 2009
from 22.4% in 2009
US average: 22.9%
Renter cost-burdened
48.7%
−6.6 ptssince 2009
from 55.3% in 2009
US average: 47.4%
Afford Score
3.3
+34%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
57
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.1%(47,522)
Black0.8%(384)
Hispanic / Latino1.4%(686)
Asian1.9%(931)
Other0%
Diversity Score9.8%(4,909)
Segregation Score0%
2024
White, non-Hispanic88.9%(44,238)
Black1.9%(958)
Hispanic / Latino3.9%(1,930)
Asian2.2%(1,089)
Other3.1%(1,564)
Diversity Score25.9%(12,874)
Segregation Score17%(8,454)
Diversity Score
26
+163%since 2000
from 10 in 2000
1990 – 2024
Segregation Score
17
+14%since 2020
from 15 in 2020
Section 05

Education

Bachelor's degree or higher
32.7%
+9.5 ptssince 2000
from 23.2% in 2000
US average: 35.6%
High school or higher
94.1%
+10.1 ptssince 2000
from 84.0% in 2000
US average: 89.6%
Graduate degree
10.7%
+3.5 ptssince 2000
from 7.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.6 min
+45%since 2000
from 12.2 min in 2000
US average: 26.5
Drive alone to work
76.2%
+2.9 ptssince 2009
from 73.4% in 2009
US average: 68.9%
Carpooled to work
5.8%
−2.3 ptssince 2009
from 8.0% in 2009
US average: 8.5%
Public transit
0.7%
−0.6 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
10.0%
+3.4 ptssince 2009
from 6.6% in 2009
US average: 15.0%
Walked to work
5.3%
−3.4 ptssince 2009
from 8.7% in 2009
US average: 2.4%
Biked to work
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 0.4%
No vehicle available
5.3%
−2.7 ptssince 2009
from 8.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.3%
−5.0 ptssince 2011
from 7.2% in 2011
US average: 5.2%
Labor force participation
68.4%
−3.2 ptssince 2011
from 71.6% in 2011
US average: 63.5%
Self-employed
12.5%
−1.0 ptssince 2009
from 13.5% in 2009
US average: 13.1%
Management & professional
39.5%
−25.5 ptssince 2009
from 65.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+0.8 ptssince 2009
from 49.0% in 2009
Female
50.3%
−0.8 ptssince 2009
from 51.0% in 2009
Foreign born
3.0%
−0.3 ptssince 2009
from 3.3% in 2009
US average: 14.1%
Veterans
5.8%
−42.5 ptssince 2009
from 48.3% in 2009
US average: 6.2%
With a disability
11.7%
+2.1 ptssince 2012
from 9.6% in 2012
US average: 13.3%
Uninsured
5.2%
−85.7 ptssince 2013
from 90.9% in 2013
US average: 8.4%
Broadband at home
91.0%
+11.3 ptssince 2017
from 79.7% in 2017
US average: 91.0%
English only at home
95.1%
+1.8 ptssince 2016
from 93.3% in 2016
US average: 77.7%
Spanish at home
1.7%
−0.8 ptssince 2016
from 2.5% in 2016
US average: 13.6%
In this metro

Principal cities

WinonaCENTRAL26,530
What's inside

1 component county

Winona CountyCENTRAL50,523
Drill deeper

Metros similar to Winona

Burley
Pop 49,308
Mason City
Pop 49,710
Ashland
Pop 52,523
Kendallville
Pop 47,937
Places similar to Winona
Head to head

Compare Winona side by side

WINONA VS
Burley
Income$70,619same
Home value$274,355+17%
Population49,308−2%
SEE FULL COMPARISON →
WINONA VS
Mason City
Income$69,633−2%
Home value$163,371−31%
Population49,710−2%
SEE FULL COMPARISON →
WINONA VS
Ashland
Income$69,860−1%
Home value$186,800−21%
Population52,523+4%
SEE FULL COMPARISON →
WINONA VS
Kendallville
Income$71,723+1%
Home value$196,800−16%
Population47,937−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Winona, MN?

Winona, MN has about 49,779 residents according to the 2024 American Community Survey.

What is the median household income in Winona, MN?

The typical household in Winona, MN earns about $70,744 a year. Half of households make more than that, and half make less.

Is Winona, MN expensive?

In Winona, MN, the median home is worth about $235,400, and the typical rent is about $907 a month.

How educated are people in Winona, MN?

About 32.7% of adults age 25 and over in Winona, MN hold a bachelor's degree or higher.

What is the poverty rate in Winona, MN?

About 14.8% of people in Winona, MN live below the federal poverty line.

Has Winona, MN grown since 1990?

Yes, Winona, MN has grown since 1990. The population has added about 1,951 residents, a change of about 4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →