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CITY · 2020 ACS

Winona

Minnesota · 25,948 residents · 19.034 sq mi
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The short version

Winona has notably lower household income than the US average, with a median household income of $48,653. Population has declined 4% since 2000. Median home value has risen by half since 2000, reaching $153,500. At a median age of 31.6, residents skew younger than the country as a whole. Households here earn about 34% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 31.6
US median: 38.8
Average education
34% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
25,948
−4%since 2000
from 27,069 in 2000
1990 – 2025
Population density
1,363 / sq mi
−4%since 2000
from 1,422 / sq mi in 2000
US average: 280
Median age
31.6
+10%since 2000
from 28.8 in 2000
US average: 38.8
Population, 1990 – 2024
25K26K27K27K28K1990201020202024Winona
202426K
1990201020202024
Section 02

Income & economy

Median household income
$48,653
−1%inflation adjusted, since 2000
from $32,845 in 2000
US average: $66,278
1990 – 2024
Per capita income
$27,849
+66%since 2000
from $16,783 in 2000
US average: $35,364
Households earning $100K+
31.4%
+13.1 ptssince 2009
from 18.3% in 2009
US average: 43.9%
Poverty rate
19.1%
+1.8 ptssince 2000
from 17.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20%
US avg: 10%
Information11.4%
US avg: 11.1%
Transportation & warehousing3.4%
US avg: 2.5%
Wholesale trade2.9%
US avg: 6.7%
Other services2.8%
US avg: 6.6%
Finance & insurance2%
US avg: 5.5%
Public administration1.9%
US avg: 4.7%
Professional, scientific, technical1.9%
US avg: 4.7%
Arts, entertainment, food1.8%
US avg: 2%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Construction1.5%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.5%
Education & health services0.1%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$153,500
+14%inflation adjusted, since 2000
from $89,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$648
+6%inflation adjusted, since 2000
from $407 in 2000
US average: $1,124
Owner-occupied
57.4%
−3.5 ptssince 2000
from 60.9% in 2000
42.6% rent
Afford Score
3.2
+15%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Winona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(25,376)
Black1.1%(306)
Hispanic / Latino1.3%(365)
Asian2.6%(715)
Other0%
Diversity Score12.5%(3,379)
2020
White, non-Hispanic88.2%(22,896)
Black2.7%(705)
Hispanic / Latino3.2%(829)
Asian2.2%(573)
Other1.3%(346)
Diversity Score22.7%(5,891)
Diversity Score
23
+82%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.8%
+7.5 ptssince 2000
from 26.3% in 2000
US average: 32.9%
High school or higher
94.1%
+11.1 ptssince 2000
from 82.9% in 2000
US average: 88.5%
Graduate degree
13.3%
+4.7 ptssince 2000
from 8.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
14.3 min
+36%since 2000
from 10.5 min in 2000
US average: 26.9
Drive alone to work
71.9%
+1.3 ptssince 2009
from 70.6% in 2009
US average: 75.1%
No vehicle available
10.7%
−0.9 ptssince 2009
from 11.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.5%
−6.1 ptssince 2011
from 9.6% in 2011
US average: 5.4%
Labor force participation
69.1%
−0.4 ptssince 2011
from 69.4% in 2011
US average: 63.4%
Management & professional
31.2%
−35.3 ptssince 2009
from 66.5% in 2009
US average: 39.3%
Section 08

People & community

Male
48.3%
+0.4 ptssince 2009
from 47.8% in 2009
Female
51.7%
−0.4 ptssince 2009
from 52.2% in 2009
Foreign born
3.4%
−0.4 ptssince 2009
from 3.7% in 2009
US average: 13.5%
Uninsured
4.5%
−87.3 ptssince 2013
from 91.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Winona

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Pop 29,213
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Pop 23,364
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Pop 23,760
Edgewater
Pop 24,795
Places similar to Winona
Head to head

Compare Winona to nearby cities

WINONA VS
Holmen
Income$79,899+64%
Home value$285,900+86%
Population12,105−54%
SEE FULL COMPARISON →
WINONA VS
Onalaska
Income$85,867+76%
Home value$288,900+88%
Population20,297−23%
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WINONA VS
La Crosse
Income$55,866+15%
Home value$210,100+37%
Population50,784+91%
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WINONA VS
Rochester
Income$89,389+84%
Home value$310,500+102%
Population124,292+368%
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Frequently asked

How many people live in Winona, Minnesota?

Winona, Minnesota has about 25,948 residents according to the 2020 American Community Survey.

What is the median household income in Winona, Minnesota?

The typical household in Winona, Minnesota earns about $48,653 a year. Half of households make more than that, and half make less.

Is Winona, Minnesota expensive?

In Winona, Minnesota, the median home is worth about $153,500, and the typical rent is about $648 a month.

How educated are people in Winona, Minnesota?

About 33.8% of adults age 25 and over in Winona, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Winona, Minnesota?

About 19.1% of people in Winona, Minnesota live below the federal poverty line.

Has Winona, Minnesota grown since 1990?

Yes, Winona, Minnesota has grown since 1990. The population has added about 549 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →