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METRO AREA · 2010 ACS

Roanoke Metro

Roanoke, VA · 6 counties · 308,707 residents · 1,867.568 sq mi
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The short version

Roanoke has roughly average household income, with a median household income of $49,259. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $163,000.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.9
US median: 37.2
Average education
24% hold a bachelor's degree
US average: 28%
Less affordable
home values up 28%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
308,707
+7%since 2000
from 288,309 in 2000
1990 – 2025
Population density
165 / sq mi
+7%since 2000
from 154 / sq mi in 2000
US average: 261
Median age
41.9
+6%since 2000
from 39.4 in 2000
US average: 37.2
Population, 1990 – 2024
264K278K292K306K320K1990201020202024Roanoke
2024315K
1990201020202024
Section 02

Income & economy

Median household income
$49,259
−2%inflation adjusted, since 2000
from $39,704 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,394
+26%since 2000
from $21,006 in 2000
US average: $27,286
Households earning $100K+
28.6%
+0.7 ptssince 2009
from 27.9% in 2009
US average: 33.3%
Poverty rate
11.9%
+2.4 ptssince 2000
from 9.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.423
US average: 0.461
Workforce by industry, 2010
Information12.9%
US avg: 11.5%
Retail trade12.3%
US avg: 10.9%
Other services8.4%
US avg: 7%
Wholesale trade7.6%
US avg: 7.2%
Public administration6.4%
US avg: 4.9%
Finance & insurance5.5%
US avg: 5.1%
Professional, scientific, technical4.7%
US avg: 4.2%
Transportation & warehousing3.4%
US avg: 3.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Agriculture, forestry, fishing1%
US avg: 1.9%
Construction0.8%
US avg: 1.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$163,000
+28%inflation adjusted, since 2000
from $100,459 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$685
+11%inflation adjusted, since 2000
from $488 in 2000
US average: $853
Owner-occupied
47.4%
−24.0 ptssince 2000
from 71.3% in 2000
29.6% rent
Vacancy rate
9.7%
Unchangedsince 2009
from 9.7% in 2009
US average: 12.1%
Owner cost-burdened
24.8%
+1.8 ptssince 2009
from 22.9% in 2009
US average: 30.9%
Renter cost-burdened
37.1%
−0.1 ptssince 2009
from 37.2% in 2009
US average: 46.8%
Afford Score
3.3
+31%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Roanoke on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic84.4%(243,264)
Black12.1%(34,988)
Hispanic / Latino1.1%(3,269)
Asian1%(3,011)
Other0%
Diversity Score31.7%(91,421)
2010
White, non-Hispanic80.6%(248,968)
Black12.7%(39,101)
Hispanic / Latino3.1%(9,713)
Asian1.6%(4,962)
Other1.7%(5,302)
Diversity Score41.1%(127,004)
Diversity Score
41
+30%since 2000
from 32 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.4%
+3.5 ptssince 2000
from 21.0% in 2000
US average: 27.9%
High school or higher
84.8%
+5.4 ptssince 2000
from 79.4% in 2000
US average: 84.9%
Graduate degree
8.6%
+1.5 ptssince 2000
from 7.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.8 min
+56%since 2000
from 14.0 min in 2000
US average: 25.2
Drive alone to work
82.9%
−0.3 ptssince 2009
from 83.2% in 2009
US average: 76.2%
Carpooled to work
9.3%
−0.1 ptssince 2009
from 9.5% in 2009
US average: 10.4%
Public transit
1.3%
+0.2 ptssince 2009
from 1.1% in 2009
US average: 4.7%
Worked from home
3.6%
+0.1 ptssince 2009
from 3.4% in 2009
US average: 4.1%
Walked to work
2.0%
+0.1 ptssince 2009
from 1.9% in 2009
US average: 2.8%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
6.8%
Unchangedsince 2009
from 6.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.7%
+0.2 ptssince 2009
from 12.5% in 2009
US average: 12.9%
Management & professional
33.3%
−30.0 ptssince 2009
from 63.3% in 2009
US average: 35.2%
Section 08

People & community

Male
48.1%
+0.2 ptssince 2009
from 47.9% in 2009
Female
51.9%
−0.2 ptssince 2009
from 52.1% in 2009
Foreign born
4.6%
+0.8 ptssince 2009
from 3.8% in 2009
US average: 12.8%
Veterans
11.9%
−35.0 ptssince 2009
from 46.9% in 2009
US average: 9.9%
In this metro

Principal cities

RoanokeCENTRAL99,111
What's inside

6 component counties

RoanokeCENTRAL99,111Roanoke CountyCENTRAL97,150Franklin County55,526Botetourt CountyCENTRAL34,144SalemCENTRAL25,816Craig County4,800
Drill deeper

Metros similar to Roanoke

Clarksville
Pop 349,001
Rockford
Pop 337,242
South Bend
Pop 324,538
Utica
Pop 285,611
Places similar to Roanoke
Head to head

Compare Roanoke side by side

ROANOKE VS
Clarksville
Income$70,081+42%
Home value$250,970+54%
Population349,001+10%
SEE FULL COMPARISON →
ROANOKE VS
Rockford
Income$68,800+40%
Home value$172,788+6%
Population337,242+7%
SEE FULL COMPARISON →
ROANOKE VS
South Bend
Income$67,435+37%
Home value$196,800+21%
Population324,538+3%
SEE FULL COMPARISON →
ROANOKE VS
Utica
Income$69,815+42%
Home value$175,381+8%
Population285,611−10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Roanoke, VA?

Roanoke, VA has about 308,707 residents according to the 2010 American Community Survey.

What is the median household income in Roanoke, VA?

The typical household in Roanoke, VA earns about $49,259 a year. Half of households make more than that, and half make less.

Is Roanoke, VA expensive?

In Roanoke, VA, the median home is worth about $163,000, and the typical rent is about $685 a month.

How educated are people in Roanoke, VA?

About 24.4% of adults age 25 and over in Roanoke, VA hold a bachelor's degree or higher.

What is the poverty rate in Roanoke, VA?

About 11.9% of people in Roanoke, VA live below the federal poverty line.

Has Roanoke, VA grown since 1990?

Yes, Roanoke, VA has grown since 1990. The population has added about 40,309 residents, a change of about 15 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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