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CITY

Rocky Mount

Virginia · 4,973 residents (2025 est.) · 6.829 sq mi
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The short version

Rocky Mount has lower-than-average household income, with a median household income of $63,280. Population has grown 22% since 2000. 22% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $207,000. With a median age of 45.6, the population is older than the US median of 38.9. Households here earn about 32% less than the Virginia median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.6
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 42%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,950
+22%since 2000
from 4,066 in 2000
1990 – 2025
Population density
725 / sq mi
+22%since 2000
from 595 / sq mi in 2000
US average: 281
Median age
45.6
+9%since 2000
from 41.9 in 2000
US average: 38.9

PEP 2025 EST:4,973 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K4K5K5K5K1990201020202024Rocky Mount
20245K
1990201020202024
Section 02

Income & economy

Median household income
$63,280
+29%inflation adjusted, since 2000
from $26,927 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,512
+88%since 2000
from $16,207 in 2000
US average: $44,673
Households earning $100K+
34.0%
+17.4 ptssince 2009
from 16.6% in 2009
US average: 53.3%
Poverty rate
18.6%
+4.6 ptssince 2000
from 14.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.424
−15%since 2010
from 0.499 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.2%
US avg: 9.9%
Information10.4%
US avg: 10.8%
Other services5%
US avg: 6.7%
Wholesale trade4%
US avg: 6.9%
Public administration3.3%
US avg: 4.8%
Agriculture, forestry, fishing2.8%
US avg: 1.6%
Construction2%
US avg: 1.2%
Manufacturing0.8%
US avg: 0.4%
Transportation & warehousing0.3%
US avg: 2.2%
Finance & insurance0.2%
US avg: 5.9%
Professional, scientific, technical0.2%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$207,000
+42%inflation adjusted, since 2000
from $80,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$890
+31%inflation adjusted, since 2000
from $374 in 2000
US average: $1,442
Owner-occupied
56.4%
−2.5 ptssince 2000
from 59.0% in 2000
43.6% rent
Vacancy rate
7.5%
−1.0 ptssince 2009
from 8.5% in 2009
US average: 10.0%
Owner cost-burdened
11.1%
−8.8 ptssince 2009
from 19.9% in 2009
US average: 22.9%
Renter cost-burdened
43.5%
+12.0 ptssince 2009
from 31.4% in 2009
US average: 47.4%
Afford Score
3.3
+10%since 2000
from 3.0 in 2000
1990 – 2024
Gentrification Score
63
RELATED:See current rent listings in Rocky Mount on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74%(3,007)
Black22%(894)
Hispanic / Latino1.7%(68)
Asian1.1%(45)
Other0%
Diversity Score48.6%(1,976)
2024
White, non-Hispanic59.6%(2,948)
Black27.1%(1,341)
Hispanic / Latino6.2%(306)
Asian1%(50)
Other6.2%(305)
Diversity Score70.5%(3,491)
Diversity Score
71
+45%since 2000
from 49 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.7%
+6.1 ptssince 2000
from 15.6% in 2000
US average: 35.6%
High school or higher
93.4%
+29.2 ptssince 2000
from 64.2% in 2000
US average: 89.6%
Graduate degree
9.3%
+4.2 ptssince 2000
from 5.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.0 min
+97%since 2000
from 13.2 min in 2000
US average: 26.5
Drive alone to work
76.7%
−1.7 ptssince 2009
from 78.4% in 2009
US average: 68.9%
Carpooled to work
11.9%
−1.5 ptssince 2009
from 13.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.8%
+9.8 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
1.3%
−6.0 ptssince 2009
from 7.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.4%
−5.1 ptssince 2009
from 11.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−8.1 ptssince 2011
from 10.9% in 2011
US average: 5.2%
Labor force participation
55.9%
−0.8 ptssince 2011
from 56.7% in 2011
US average: 63.5%
Self-employed
22.9%
+8.0 ptssince 2009
from 14.8% in 2009
US average: 13.1%
Management & professional
43.9%
−15.4 ptssince 2009
from 59.3% in 2009
US average: 42.5%
Section 08

People & community

Male
43.0%
−3.7 ptssince 2009
from 46.7% in 2009
Female
57.0%
+3.7 ptssince 2009
from 53.3% in 2009
Foreign born
3.9%
−0.4 ptssince 2009
from 4.3% in 2009
US average: 14.1%
Veterans
7.2%
−36.7 ptssince 2009
from 43.9% in 2009
US average: 6.2%
With a disability
17.6%
−3.3 ptssince 2012
from 20.9% in 2012
US average: 13.3%
Uninsured
9.2%
−77.2 ptssince 2013
from 86.4% in 2013
US average: 8.4%
Broadband at home
87.8%
+33.9 ptssince 2017
from 53.9% in 2017
US average: 91.0%
English only at home
94.0%
−0.1 ptssince 2016
from 94.2% in 2016
US average: 77.7%
Spanish at home
4.3%
−1.1 ptssince 2016
from 5.4% in 2016
US average: 13.6%
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ROCKY MOUNT VS
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ROCKY MOUNT VS
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Frequently asked

How many people live in Rocky Mount, Virginia?

Rocky Mount, Virginia has about 4,950 residents according to the 2024 American Community Survey.

What is the median household income in Rocky Mount, Virginia?

The typical household in Rocky Mount, Virginia earns about $63,280 a year. Half of households make more than that, and half make less.

Is Rocky Mount, Virginia expensive?

In Rocky Mount, Virginia, the median home is worth about $207,000, and the typical rent is about $890 a month.

How educated are people in Rocky Mount, Virginia?

About 21.7% of adults age 25 and over in Rocky Mount, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Rocky Mount, Virginia?

About 18.6% of people in Rocky Mount, Virginia live below the federal poverty line.

Has Rocky Mount, Virginia grown since 1990?

Yes, Rocky Mount, Virginia has grown since 1990. The population has added about 852 residents, a change of about 21 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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