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CITY · 2020 ACS

Rocky Mount

Virginia · 4,903 residents · 6.829 sq mi
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The short version

Rocky Mount has notably lower household income than the US average, with a median household income of $46,021. Population has grown 21% since 2000. Median home value has risen by half since 2000, reaching $142,400. With a median age of 43.9, the population is older than the US median of 38.8. Households here earn about 40% less than the Virginia median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 43.9
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
4,903
+21%since 2000
from 4,066 in 2000
1990 – 2025
Population density
718 / sq mi
+21%since 2000
from 595 / sq mi in 2000
US average: 280
Median age
43.9
+5%since 2000
from 41.9 in 2000
US average: 38.8
Population, 1990 – 2024
4K4K5K5K5K1990201020202024Rocky Mount
20245K
1990201020202024
Section 02

Income & economy

Median household income
$46,021
+14%inflation adjusted, since 2000
from $26,927 in 2000
US average: $66,278
1990 – 2024
Per capita income
$23,263
+44%since 2000
from $16,207 in 2000
US average: $35,364
Households earning $100K+
20.6%
+4.0 ptssince 2009
from 16.6% in 2009
US average: 43.9%
Poverty rate
18.2%
+4.1 ptssince 2000
from 14.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.5%
US avg: 10%
Information12.5%
US avg: 11.1%
Wholesale trade3.9%
US avg: 6.7%
Other services3.9%
US avg: 6.6%
Public administration3.9%
US avg: 4.7%
Transportation & warehousing3.7%
US avg: 2.5%
Agriculture, forestry, fishing1.1%
US avg: 1.7%
Manufacturing1.1%
US avg: 0.5%
Finance & insurance1%
US avg: 5.5%
Professional, scientific, technical1%
US avg: 4.7%
Construction0%
US avg: 1.2%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$142,400
+18%inflation adjusted, since 2000
from $80,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$762
+36%inflation adjusted, since 2000
from $374 in 2000
US average: $1,124
Owner-occupied
53.3%
−5.6 ptssince 2000
from 59.0% in 2000
46.7% rent
Afford Score
3.1
+4%since 2000
from 3.0 in 2000
1990 – 2024
RELATED:See current rent listings in Rocky Mount on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic74%(3,007)
Black22%(894)
Hispanic / Latino1.7%(68)
Asian1.1%(45)
Other0%
Diversity Score48.6%(1,976)
2020
White, non-Hispanic68.1%(3,341)
Black20.7%(1,014)
Hispanic / Latino4.5%(223)
Asian1.4%(70)
Other1%(47)
Diversity Score55.5%(2,723)
Diversity Score
56
+14%since 2000
from 49 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.9%
+11.3 ptssince 2000
from 15.6% in 2000
US average: 32.9%
High school or higher
83.6%
+19.3 ptssince 2000
from 64.2% in 2000
US average: 88.5%
Graduate degree
12.7%
+7.7 ptssince 2000
from 5.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
31.8 min
+141%since 2000
from 13.2 min in 2000
US average: 26.9
Drive alone to work
90.2%
+11.7 ptssince 2009
from 78.4% in 2009
US average: 75.1%
No vehicle available
7.8%
−3.7 ptssince 2009
from 11.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
9.6%
−1.3 ptssince 2011
from 10.9% in 2011
US average: 5.4%
Labor force participation
52.4%
−4.3 ptssince 2011
from 56.7% in 2011
US average: 63.4%
Management & professional
47.0%
−12.3 ptssince 2009
from 59.3% in 2009
US average: 39.3%
Section 08

People & community

Male
41.6%
−5.1 ptssince 2009
from 46.7% in 2009
Female
58.4%
+5.1 ptssince 2009
from 53.3% in 2009
Foreign born
1.8%
−2.5 ptssince 2009
from 4.3% in 2009
US average: 13.5%
Uninsured
7.6%
−78.8 ptssince 2013
from 86.4% in 2013
US average: 8.8%
Drill deeper

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Compare Rocky Mount to nearby cities

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Income$87,539+90%
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ROCKY MOUNT VS
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Income$55,378+20%
Home value$190,500+34%
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ROCKY MOUNT VS
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ROCKY MOUNT VS
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Income$46,727+2%
Home value$98,400−31%
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Frequently asked

How many people live in Rocky Mount, Virginia?

Rocky Mount, Virginia has about 4,903 residents according to the 2020 American Community Survey.

What is the median household income in Rocky Mount, Virginia?

The typical household in Rocky Mount, Virginia earns about $46,021 a year. Half of households make more than that, and half make less.

Is Rocky Mount, Virginia expensive?

In Rocky Mount, Virginia, the median home is worth about $142,400, and the typical rent is about $762 a month.

How educated are people in Rocky Mount, Virginia?

About 26.9% of adults age 25 and over in Rocky Mount, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Rocky Mount, Virginia?

About 18.2% of people in Rocky Mount, Virginia live below the federal poverty line.

Has Rocky Mount, Virginia grown since 1990?

Yes, Rocky Mount, Virginia has grown since 1990. The population has added about 805 residents, a change of about 20 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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