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METRO AREA

Napa Metro

Napa, CA · 1 counties · 132,949 residents (2025 est.) · 751.975 sq mi
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Notable rankings
#6Highest median rentof 925$2,237#11Most expensive homesof 925$869,500#13Highest median household incomeof 925$111,471#34Most foreign-born residentsof 92522.2%
The short version

Napa is significantly wealthier than the US average, with a median household income of $111,471. Population has held roughly steady since 2000. Median home value has more than tripled since 2000, reaching $869,500. It ranks in the top 1% of US metro areas for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.9
US median: 38.9
More educated
40% hold a bachelor's degree
US average: 36%
Less affordable
home values up 97%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
134,869
+9%since 2000
from 124,279 in 2000
1990 – 2025
Population density
179 / sq mi
+9%since 2000
from 165 / sq mi in 2000
US average: 281
Median age
42.9
+12%since 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:132,949 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
108K117K126K135K144K1990201020202024Napa
2024135K
1990201020202024
Section 02

Income & economy

Median household income
$111,471
+18%inflation adjusted, since 2000
from $51,738 in 2000
US average: $82,259
1990 – 2024
Per capita income
$61,040
+131%since 2000
from $26,395 in 2000
US average: $44,673
Households earning $100K+
66.2%
+20.4 ptssince 2009
from 45.9% in 2009
US average: 53.3%
Poverty rate
8.5%
+0.2 ptssince 2000
from 8.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.493
+7%since 2010
from 0.461 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.9%
US avg: 9.9%
Information9.8%
US avg: 10.8%
Wholesale trade6.4%
US avg: 6.9%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Construction4.8%
US avg: 1.2%
Other services4.5%
US avg: 6.7%
Finance & insurance3.5%
US avg: 5.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing2.6%
US avg: 2.2%
Public administration2.2%
US avg: 4.8%
Arts, entertainment, food1.4%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$869,500
+97%inflation adjusted, since 2000
from $242,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,237
+50%inflation adjusted, since 2000
from $818 in 2000
US average: $1,442
Owner-occupied
63.4%
−1.7 ptssince 2000
from 65.1% in 2000
36.6% rent
Vacancy rate
10.8%
+1.5 ptssince 2009
from 9.3% in 2009
US average: 10.0%
Owner cost-burdened
31.6%
−9.5 ptssince 2009
from 41.1% in 2009
US average: 22.9%
Renter cost-burdened
52.2%
+6.8 ptssince 2009
from 45.4% in 2009
US average: 47.4%
Afford Score
7.8
+67%since 2000
from 4.7 in 2000
1990 – 2024
Gentrification Score
67
RELATED:See current rent listings in Napa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic69.1%(85,932)
Black1.2%(1,527)
Hispanic / Latino23.7%(29,416)
Asian2.9%(3,641)
Other0%
Diversity Score53.9%(66,945)
Segregation Score0%
2024
White, non-Hispanic48.6%(65,479)
Black1.7%(2,292)
Hispanic / Latino36.4%(49,046)
Asian8.1%(10,875)
Other5.3%(7,177)
Diversity Score77.8%(104,932)
Segregation Score27.9%(37,688)
Diversity Score
78
+44%since 2000
from 54 in 2000
1990 – 2024
Segregation Score
28
−10%since 2020
from 31 in 2020
Section 05

Education

Bachelor's degree or higher
39.8%
+13.4 ptssince 2000
from 26.4% in 2000
US average: 35.6%
High school or higher
85.1%
+4.7 ptssince 2000
from 80.4% in 2000
US average: 89.6%
Graduate degree
14.0%
+4.6 ptssince 2000
from 9.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.9 min
+39%since 2000
from 17.9 min in 2000
US average: 26.5
Drive alone to work
70.3%
−3.1 ptssince 2009
from 73.4% in 2009
US average: 68.9%
Carpooled to work
9.3%
−2.9 ptssince 2009
from 12.2% in 2009
US average: 8.5%
Public transit
1.1%
−1.3 ptssince 2009
from 2.4% in 2009
US average: 3.2%
Worked from home
14.6%
+9.4 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
2.8%
−1.5 ptssince 2009
from 4.3% in 2009
US average: 2.4%
Biked to work
0.7%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
4.8%
−0.4 ptssince 2009
from 5.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.2%
−2.8 ptssince 2011
from 8.0% in 2011
US average: 5.2%
Labor force participation
63.3%
−2.3 ptssince 2011
from 65.5% in 2011
US average: 63.5%
Self-employed
13.5%
+0.8 ptssince 2009
from 12.7% in 2009
US average: 13.1%
Management & professional
41.4%
−19.7 ptssince 2009
from 61.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.0%
−0.3 ptssince 2009
from 50.3% in 2009
Female
50.0%
+0.3 ptssince 2009
from 49.7% in 2009
Foreign born
22.2%
+0.7 ptssince 2009
from 21.5% in 2009
US average: 14.1%
Veterans
5.2%
−44.8 ptssince 2009
from 49.9% in 2009
US average: 6.2%
With a disability
12.8%
+2.1 ptssince 2012
from 10.7% in 2012
US average: 13.3%
Uninsured
5.7%
−79.8 ptssince 2013
from 85.5% in 2013
US average: 8.4%
Broadband at home
93.5%
+7.6 ptssince 2017
from 85.9% in 2017
US average: 91.0%
English only at home
65.8%
+1.5 ptssince 2016
from 64.4% in 2016
US average: 77.7%
Spanish at home
26.8%
−1.2 ptssince 2016
from 28.1% in 2016
US average: 13.6%
In this metro

Principal cities

NapaCENTRAL76,562
What's inside

1 component county

Napa CountyCENTRAL132,949
Drill deeper

Metros similar to Napa

Bozeman
Pop 128,740
Concord
Pop 158,078
Kahului
Pop 160,674
Bismarck
Pop 139,750
Places similar to Napa
Head to head

Compare Napa side by side

NAPA VS
Bozeman
Income$93,528−16%
Home value$667,600−23%
Population128,740−3%
SEE FULL COMPARISON →
NAPA VS
Concord
Income$97,004−13%
Home value$367,600−58%
Population158,078+19%
SEE FULL COMPARISON →
NAPA VS
Kahului
Income$97,151−13%
Home value$904,700+4%
Population160,674+21%
SEE FULL COMPARISON →
NAPA VS
Bismarck
Income$84,869−24%
Home value$307,635−65%
Population139,750+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Napa, CA?

Napa, CA has about 134,869 residents according to the 2024 American Community Survey.

What is the median household income in Napa, CA?

The typical household in Napa, CA earns about $111,471 a year. Half of households make more than that, and half make less.

Is Napa, CA expensive?

In Napa, CA, the median home is worth about $869,500, and the typical rent is about $2,237 a month.

How educated are people in Napa, CA?

About 39.8% of adults age 25 and over in Napa, CA hold a bachelor's degree or higher.

What is the poverty rate in Napa, CA?

About 8.5% of people in Napa, CA live below the federal poverty line.

Has Napa, CA grown since 1990?

Yes, Napa, CA has grown since 1990. The population has added about 24,104 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →