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CITY

Napa

California · 76,562 residents (2025 est.) · 18.048 sq mi
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The short version

Napa is wealthier than most US places, with a median household income of $105,963. Population has held roughly steady since 2000. Median home value has more than tripled since 2000, reaching $856,400. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.5
US median: 38.9
Average education
38% hold a bachelor's degree
US average: 36%
Less affordable
home values up 104%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
78,239
+8%since 2000
from 72,585 in 2000
1990 – 2025
Population density
4,335 / sq mi
+8%since 2000
from 4,022 / sq mi in 2000
US average: 281
Median age
41.5
+15%since 2000
from 36.1 in 2000
US average: 38.9

PEP 2025 EST:76,562 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
60K65K71K76K82K1990201020202024Napa
202478K
1990201020202024
Section 02

Income & economy

Median household income
$105,963
+18%inflation adjusted, since 2000
from $49,154 in 2000
US average: $82,259
1990 – 2024
Per capita income
$56,032
+137%since 2000
from $23,642 in 2000
US average: $44,673
Households earning $100K+
65.2%
+23.2 ptssince 2009
from 42.0% in 2009
US average: 53.3%
Poverty rate
8.5%
−0.5 ptssince 2000
from 8.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.456
+6%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade14.4%
US avg: 9.9%
Information9.4%
US avg: 10.8%
Wholesale trade7%
US avg: 6.9%
Agriculture, forestry, fishing4.2%
US avg: 1.6%
Construction4.2%
US avg: 1.2%
Other services4%
US avg: 6.7%
Finance & insurance3%
US avg: 5.9%
Professional, scientific, technical2.4%
US avg: 5.1%
Transportation & warehousing2.3%
US avg: 2.2%
Public administration2%
US avg: 4.8%
Arts, entertainment, food1.8%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$856,400
+104%inflation adjusted, since 2000
from $230,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,282
+53%inflation adjusted, since 2000
from $819 in 2000
US average: $1,442
Owner-occupied
58.7%
−1.9 ptssince 2000
from 60.6% in 2000
41.3% rent
Vacancy rate
6.7%
+0.8 ptssince 2009
from 5.9% in 2009
US average: 10.0%
Owner cost-burdened
31.4%
−10.9 ptssince 2009
from 42.3% in 2009
US average: 22.9%
Renter cost-burdened
54.1%
+4.5 ptssince 2009
from 49.6% in 2009
US average: 47.4%
Afford Score
8.1
+72%since 2000
from 4.7 in 2000
1990 – 2024
Gentrification Score
67
RELATED:See current rent listings in Napa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic68.2%(49,536)
Black0.4%(304)
Hispanic / Latino26.8%(19,475)
Asian1.7%(1,218)
Other0%
Diversity Score53.8%(39,033)
2024
White, non-Hispanic50.3%(39,383)
Black1%(779)
Hispanic / Latino41.2%(32,258)
Asian3%(2,338)
Other4.4%(3,481)
Diversity Score71.7%(56,103)
Diversity Score
72
+33%since 2000
from 54 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
38.2%
+14.9 ptssince 2000
from 23.3% in 2000
US average: 35.6%
High school or higher
84.2%
+5.0 ptssince 2000
from 79.2% in 2000
US average: 89.6%
Graduate degree
13.4%
+5.2 ptssince 2000
from 8.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.9 min
+36%since 2000
from 17.6 min in 2000
US average: 26.5
Drive alone to work
70.9%
−3.9 ptssince 2009
from 74.9% in 2009
US average: 68.9%
Carpooled to work
10.3%
−3.0 ptssince 2009
from 13.2% in 2009
US average: 8.5%
Public transit
0.7%
−2.4 ptssince 2009
from 3.1% in 2009
US average: 3.2%
Worked from home
14.0%
+10.5 ptssince 2009
from 3.5% in 2009
US average: 15.0%
Walked to work
2.2%
+0.1 ptssince 2009
from 2.1% in 2009
US average: 2.4%
Biked to work
0.8%
−0.2 ptssince 2009
from 0.9% in 2009
US average: 0.4%
No vehicle available
5.4%
−1.2 ptssince 2009
from 6.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.7%
−2.7 ptssince 2011
from 8.4% in 2011
US average: 5.2%
Labor force participation
65.0%
−2.0 ptssince 2011
from 67.0% in 2011
US average: 63.5%
Self-employed
14.0%
+1.1 ptssince 2009
from 12.9% in 2009
US average: 13.1%
Management & professional
41.5%
−14.9 ptssince 2009
from 56.4% in 2009
US average: 42.5%
Section 08

People & community

Male
49.6%
−1.8 ptssince 2009
from 51.4% in 2009
Female
50.4%
+1.8 ptssince 2009
from 48.6% in 2009
Foreign born
20.9%
−2.2 ptssince 2009
from 23.2% in 2009
US average: 14.1%
Veterans
5.2%
−45.6 ptssince 2009
from 50.7% in 2009
US average: 6.2%
With a disability
12.7%
+2.3 ptssince 2012
from 10.4% in 2012
US average: 13.3%
Uninsured
6.3%
−77.2 ptssince 2013
from 83.5% in 2013
US average: 8.4%
Broadband at home
93.3%
+7.8 ptssince 2017
from 85.5% in 2017
US average: 91.0%
English only at home
65.3%
+2.0 ptssince 2016
from 63.2% in 2016
US average: 77.7%
Spanish at home
30.9%
−2.2 ptssince 2016
from 33.0% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Napa to nearby cities

NAPA VS
American Canyon
Income$121,700+15%
Home value$692,600−19%
Population22,773−70%
SEE FULL COMPARISON →
NAPA VS
Sonoma
Income$98,527−7%
Home value$970,500+13%
Population10,537−86%
SEE FULL COMPARISON →
NAPA VS
Vallejo
Income$90,171−15%
Home value$589,500−31%
Population123,287+61%
SEE FULL COMPARISON →
NAPA VS
Fairfield
Income$101,895−4%
Home value$624,300−27%
Population122,489+60%
SEE FULL COMPARISON →
Frequently asked

How many people live in Napa, California?

Napa, California has about 78,239 residents according to the 2024 American Community Survey.

What is the median household income in Napa, California?

The typical household in Napa, California earns about $105,963 a year. Half of households make more than that, and half make less.

Is Napa, California expensive?

In Napa, California, the median home is worth about $856,400, and the typical rent is about $2,282 a month.

How educated are people in Napa, California?

About 38.2% of adults age 25 and over in Napa, California hold a bachelor's degree or higher.

What is the poverty rate in Napa, California?

About 8.5% of people in Napa, California live below the federal poverty line.

Has Napa, California grown since 1990?

Yes, Napa, California has grown since 1990. The population has added about 16,397 residents, a change of about 27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Napa, California: demographics, income & housing data · CensusEasy