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MICROPOLITAN AREA

Marshall Micro

Marshall, MN · 1 counties · 25,684 residents (2025 est.) · 714.411 sq mi
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The short version

Marshall has roughly average household income, with a median household income of $75,303. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $200,700. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 37.4
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
25,503
Unchangedsince 2000
from 25,425 in 2000
1990 – 2025
Population density
36 / sq mi
Unchangedsince 2000
from 36 / sq mi in 2000
US average: 281
Median age
37.4
+10%since 2000
from 34.0 in 2000
US average: 38.9

PEP 2025 EST:25,684 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
25K25K25K26K26K1990201020202024Marshall
202426K
1990201020202024
Section 02

Income & economy

Median household income
$75,303
+6%inflation adjusted, since 2000
from $38,996 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,073
+117%since 2000
from $18,013 in 2000
US average: $44,673
Households earning $100K+
50.4%
+24.2 ptssince 2009
from 26.2% in 2009
US average: 53.3%
Poverty rate
12.2%
+2.1 ptssince 2000
from 10.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.453
+9%since 2010
from 0.415 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.9%
US avg: 10.8%
Retail trade11.7%
US avg: 9.9%
Other services9.8%
US avg: 6.7%
Public administration8.9%
US avg: 4.8%
Agriculture, forestry, fishing6.7%
US avg: 1.6%
Construction6.5%
US avg: 1.2%
Wholesale trade6.2%
US avg: 6.9%
Finance & insurance4.1%
US avg: 5.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$200,700
+34%inflation adjusted, since 2000
from $82,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$781
−4%inflation adjusted, since 2000
from $445 in 2000
US average: $1,442
Owner-occupied
72.5%
+4.1 ptssince 2000
from 68.4% in 2000
27.5% rent
Vacancy rate
10.3%
+4.1 ptssince 2009
from 6.2% in 2009
US average: 10.0%
Owner cost-burdened
16.6%
−3.1 ptssince 2009
from 19.7% in 2009
US average: 22.9%
Renter cost-burdened
38.4%
−2.8 ptssince 2009
from 41.2% in 2009
US average: 47.4%
Afford Score
2.7
+26%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.8%(23,338)
Black1.4%(364)
Hispanic / Latino4%(1,009)
Asian1.7%(423)
Other0%
Diversity Score17%(4,313)
Segregation Score0%
2024
White, non-Hispanic80.9%(20,632)
Black2.6%(672)
Hispanic / Latino7.9%(2,014)
Asian4.5%(1,148)
Other4.1%(1,037)
Diversity Score41.9%(10,676)
Segregation Score20.4%(5,201)
Diversity Score
42
+147%since 2000
from 17 in 2000
1990 – 2024
Segregation Score
20
−26%since 2020
from 27 in 2020
Section 05

Education

Bachelor's degree or higher
31.1%
+9.7 ptssince 2000
from 21.4% in 2000
US average: 35.6%
High school or higher
92.4%
+9.8 ptssince 2000
from 82.6% in 2000
US average: 89.6%
Graduate degree
9.1%
+3.7 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.6 min
+45%since 2000
from 10.0 min in 2000
US average: 26.5
Drive alone to work
71.8%
−4.4 ptssince 2009
from 76.2% in 2009
US average: 68.9%
Carpooled to work
8.4%
−1.5 ptssince 2009
from 9.9% in 2009
US average: 8.5%
Public transit
0.5%
−0.7 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
12.4%
+6.2 ptssince 2009
from 6.1% in 2009
US average: 15.0%
Walked to work
4.3%
−1.0 ptssince 2009
from 5.4% in 2009
US average: 2.4%
Biked to work
0.5%
−0.2 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
8.3%
Unchangedsince 2009
from 8.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−0.7 ptssince 2011
from 3.9% in 2011
US average: 5.2%
Labor force participation
67.5%
−5.5 ptssince 2011
from 73.0% in 2011
US average: 63.5%
Self-employed
13.7%
+0.3 ptssince 2009
from 13.4% in 2009
US average: 13.1%
Management & professional
40.2%
−25.2 ptssince 2009
from 65.4% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
−0.2 ptssince 2009
from 49.5% in 2009
Female
50.7%
+0.2 ptssince 2009
from 50.5% in 2009
Foreign born
6.1%
+1.7 ptssince 2009
from 4.4% in 2009
US average: 14.1%
Veterans
6.6%
−42.1 ptssince 2009
from 48.7% in 2009
US average: 6.2%
With a disability
13.6%
+2.6 ptssince 2012
from 11.0% in 2012
US average: 13.3%
Uninsured
6.1%
−86.1 ptssince 2013
from 92.2% in 2013
US average: 8.4%
Broadband at home
91.2%
+11.5 ptssince 2017
from 79.7% in 2017
US average: 91.0%
English only at home
88.8%
−0.5 ptssince 2016
from 89.3% in 2016
US average: 77.7%
Spanish at home
6.1%
+1.3 ptssince 2016
from 4.8% in 2016
US average: 13.6%
In this metro

Principal cities

MarshallCENTRAL14,171
What's inside

1 component county

Lyon CountyCENTRAL25,684
Drill deeper

Metros similar to Marshall

Ottawa
Pop 26,299
Fallon
Pop 25,851
Fredericksburg
Pop 28,527
Lexington
Pop 26,255
Places similar to Marshall
Head to head

Compare Marshall side by side

MARSHALL VS
Ottawa
Income$77,207+3%
Home value$198,700−1%
Population26,299+2%
SEE FULL COMPARISON →
MARSHALL VS
Fallon
Income$79,163+5%
Home value$329,900+64%
Population25,851+1%
SEE FULL COMPARISON →
MARSHALL VS
Fredericksburg
Income$76,162+1%
Home value$460,700+130%
Population28,527+11%
SEE FULL COMPARISON →
MARSHALL VS
Lexington
Income$70,472−6%
Home value$171,043−15%
Population26,255+2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall, MN?

Marshall, MN has about 25,503 residents according to the 2024 American Community Survey.

What is the median household income in Marshall, MN?

The typical household in Marshall, MN earns about $75,303 a year. Half of households make more than that, and half make less.

Is Marshall, MN expensive?

In Marshall, MN, the median home is worth about $200,700, and the typical rent is about $781 a month.

How educated are people in Marshall, MN?

About 31.1% of adults age 25 and over in Marshall, MN hold a bachelor's degree or higher.

What is the poverty rate in Marshall, MN?

About 12.2% of people in Marshall, MN live below the federal poverty line.

Has Marshall, MN grown since 1990?

Yes, Marshall, MN has grown since 1990. The population has added about 714 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →