METRO AREA · 2010 ACS
La Crosse Metro
La Crosse-Onalaska, WI-MN · 3 counties · 163,438 residents · 1,795.483 sq mi
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The short version
La Crosse has roughly average household income, with a median household income of $48,468. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $145,661.
At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 37.3
US median: 37.2
Average education
26% hold a bachelor's degree
US average: 28%
Less affordable
home values up 26%, inflation adjusted
US median home: $225,659
Section 01
Population & growth
Population, 1990 – 2024
2024170K
Age distribution, 2010
Under 56.1%(9,995)
5 to 96.1%(10,033)
10 to 146.2%(10,193)
15 to 197.9%(12,835)
20 to 249%(14,767)
25 to 3412.1%(19,707)
35 to 4411.3%(18,530)
45 to 5414.5%(23,723)
55 to 6412.4%(20,185)
65 to 747.1%(11,561)
75 to 844.9%(8,052)
85 and over2.4%(3,857)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$48,468
−1%inflation adjusted, since 2000
from $38,486 in 2000
US average: $52,703
1990 – 2024
Households earning $100K+
27.7%
+1.2 ptssince 2009
from 26.5% in 2009
US average: 33.3%
Workforce by industry, 2010
Retail trade14.1%
Information13.2%
Wholesale trade6.3%
Finance & insurance4.6%
Other services4.2%
Professional, scientific, technical3.8%
Agriculture, forestry, fishing3.5%
Construction3.5%
Public administration3.3%
Transportation & warehousing3.2%
Arts, entertainment, food2.3%
Education & health services0.8%
Manufacturing0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$145,661
+26%inflation adjusted, since 2000
from $91,436 in 2000
US average: $225,659
1990 – 2024
3.0
+1%since 2009
from 3.0 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in La Crosse on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic95.1%(147,287)
Black0.7%(1,051)
Hispanic / Latino0.8%(1,297)
Asian2.2%(3,482)
Other0%
2010
White, non-Hispanic92.9%(151,772)
Black1.1%(1,757)
Hispanic / Latino1.4%(2,267)
Asian3%(4,905)
Other1.5%(2,518)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican1%(1,556)
Puerto Rican0.1%(143)
Dominican0.1%(124)
Central American0%(57)
South American0%(56)
Cuban0%(51)
Guatemalan0%(34)
Spaniard0%(34)
Peruvian0%(29)
Panamanian0%(23)
Argentine0%(13)
Venezuelan0%(9)
+ 1 more hispanic origin group with data
Colombian0%(3)
Ancestry
German46.2%(74,663)
Norwegian25.4%(41,027)
Irish13.5%(21,814)
English7.3%(11,797)
Polish5.6%(9,003)
American3.1%(5,044)
French3.1%(4,946)
Italian2.6%(4,244)
Czech2.5%(4,096)
Swedish2.4%(3,938)
Dutch1.8%(2,931)
Scottish1.2%(2,011)
+ 39 more ancestry groups with data
Swiss1.1%(1,731)
Danish0.9%(1,510)
Scotch-Irish0.9%(1,424)
French Canadian0.6%(972)
Welsh0.6%(969)
Finnish0.5%(761)
Arab0.4%(622)
Austrian0.3%(564)
Russian0.3%(516)
Belgian0.3%(429)
Hungarian0.2%(399)
Lebanese0.2%(274)
British0.2%(273)
Greek0.2%(265)
Slovak0.1%(237)
Lithuanian0.1%(207)
Ukrainian0.1%(196)
Syrian0.1%(168)
Canadian0.1%(162)
Subsaharan African0.1%(159)
Croatian0.1%(157)
Slovene0.1%(90)
West Indian0.1%(89)
Australian0.1%(86)
Romanian0%(74)
Jamaican0.1%(71)
Portuguese0%(36)
Serbian0%(34)
Ethiopian0%(33)
Turkish0%(32)
Armenian0%(30)
Bulgarian0%(27)
Palestinian0%(23)
Israeli0.1%(18)
Barbadian0%(13)
Egyptian0%(11)
Latvian0%(3)
Haitian0%(3)
Guyanese0%(2)
Section 05
Education
High school or higher
91.3%
+4.1 ptssince 2000
from 87.2% in 2000
US average: 84.9%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status (2024)
Men 15+
Never married38.2%(26,644)
Married50.1%(34,954)
Widowed2.5%(1,755)
Divorced9.2%(6,436)
Women 15+
Never married32%(22,887)
Married48.7%(34,810)
Widowed8.4%(5,967)
Divorced10.9%(7,749)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
La CrosseCENTRAL50,784OnalaskaCENTRAL20,297Holmen12,105West Salem5,288La Crescent5,261Viroqua4,435French Island4,188Caledonia2,768Westby2,435Brice Prairie1,782Bangor1,564Hillsboro1,401Spring Grove1,206Houston970Stoddard911Coon Valley760Rockland754La Farge701St. Joseph548Brownsville545Hokah536Readstown370Eitzen264Chaseburg240Genoa228Mindoro225
What's inside
3 component counties
Drill deeper
Metros similar to La Crosse
Grand Junction
Pop 162,845
Oshkosh
Pop 174,218
Eau Claire
Pop 176,647
Odessa
Pop 173,801
Places similar to La CrosseHead to head
Compare La Crosse side by side
LA CROSSE VS
Grand Junction
Income$73,658+52%
Home value$378,600+160%
Population162,845−5%
SEE FULL COMPARISON →
LA CROSSE VS
Oshkosh
Income$74,925+55%
Home value$225,800+55%
Population174,218+2%
SEE FULL COMPARISON →
LA CROSSE VS
Eau Claire
Income$74,597+54%
Home value$259,809+78%
Population176,647+3%
SEE FULL COMPARISON →
LA CROSSE VS
Odessa
Income$71,536+48%
Home value$200,200+37%
Population173,801+2%
SEE FULL COMPARISON →
Frequently asked
How many people live in La Crosse-Onalaska, WI-MN?
La Crosse-Onalaska, WI-MN has about 163,438 residents according to the 2010 American Community Survey.
What is the median household income in La Crosse-Onalaska, WI-MN?
The typical household in La Crosse-Onalaska, WI-MN earns about $48,468 a year. Half of households make more than that, and half make less.
Is La Crosse-Onalaska, WI-MN expensive?
In La Crosse-Onalaska, WI-MN, the median home is worth about $145,661, and the typical rent is about $622 a month.
How educated are people in La Crosse-Onalaska, WI-MN?
About 26.2% of adults age 25 and over in La Crosse-Onalaska, WI-MN hold a bachelor's degree or higher.
What is the poverty rate in La Crosse-Onalaska, WI-MN?
About 13.0% of people in La Crosse-Onalaska, WI-MN live below the federal poverty line.
Has La Crosse-Onalaska, WI-MN grown since 1990?
Yes, La Crosse-Onalaska, WI-MN has grown since 1990. The population has added about 21,420 residents, a change of about 15 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024