Rockland is home to 745 people in Wisconsin. 22% of adults hold a bachelor's degree, below the 36% national rate. Owners hold 80% of the housing stock. The median age is 34.4, younger than the US median of 38.9. Home values have roughly tripled since 2000, reaching $223,000. Growth has run 19% since 2000, or 117 more people.
At a glance
Average income
median household income $78,500, near the US median
US median: $82,259
Younger
median age 34.4
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
Less affordable
home values up 60%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Rockland
What changed most since 1990
Median home value (2024 dollars)$98,403 → $223,000(+127%)US over the same years: +67%
Asian share0.0% → 11.8%(+11.8 pts)US over the same years: +3.1 pts
White share97.7% → 73.8%(−23.9 pts)US over the same years: −17.8 pts
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)38.6%(17)
US avg: 26.4%
Gulf War (1990s)13.6%(6)
US avg: 24.3%
Vietnam era38.6%(17)
US avg: 33.1%
Korean War2.3%(1)
US avg: 4.5%
World War II4.5%(2)
US avg: 1%
Share of the 44 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Rockland, decade by decade
Rockland population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
524
$72,180
$98,403
2.8%
5.6
2000
628
$84,578
$139,539
8.7%
4.3
2010
594
$82,942
$178,527
13.2%
14.9
2020
765
$71,713
$178,049
22.7%
18.4
2024
745
$78,500
$223,000
21.8%
53.7
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
