CITY · 1990 CENSUS

Rockland

Wisconsin · 524 residents · 0.67 sq mi

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The short version

Rockland is home to 524 people in Wisconsin. 3% of adults hold a bachelor's degree, below the 20% national rate. Owners hold 79% of the housing stock. Median home value sits at $41,000. Poverty is uncommon here, at 6.6% of people here. There are 104 fewer people here than in 2000.

At a glance

Average income

near the US median

US median: $30,130

Mid-age

median age 33.1

US median: 33.0

Less educated

3% hold a bachelor's degree

US average: 20%

More affordable

home values down 29%, inflation adjusted

US median home: $93,722

Section 01

Population & growth

Total population

524

−17%vs 2000

vs 628 in 2000

1990 – 2025

Median age

33.1

−4%vs 2000

vs 34.5 in 2000

US average: 33.0

Land area

0.67 sq mi

Population, 1990 – 2024

2024745

Age distribution, 1990

Under 57.8%(41)

US avg: 7.3%

5 to 910.3%(54)

US avg: 7.3%

10 to 1410.5%(55)

US avg: 6.9%

15 to 195.7%(30)

US avg: 7.1%

20 to 244%(21)

US avg: 7.5%

25 to 3415.8%(83)

US avg: 17.5%

35 to 4418.7%(98)

US avg: 15.1%

45 to 544.6%(24)

US avg: 10.2%

55 to 6410.9%(57)

US avg: 8.5%

65 to 746.3%(33)

US avg: 7.3%

75 to 845.3%(28)

US avg: 4%

85 and over0%(0)

US avg: 1.2%

BAR + DOT: THIS PLACE · TICK: US AVERAGE

Section 02

Income & economy

Median household income

$30,074

−15%inflation adjusted, since 2000

vs $46,429 in 2000

US average: $30,130

1990 – 2024

Per capita income

$10,033

−44%vs 2000

vs $17,914 in 2000

US average: $14,340

Poverty rate

6.6%

−2.1 ptsvs 2000

vs 8.6% in 2000

US average: 13.2%

Section 03

Housing

Median home value

$41,000

−29%inflation adjusted, since 2000

vs $76,600 in 2000

US average: $93,722

1990 – 2024

Median gross rent

$460

+25%inflation adjusted, since 2000

vs $485 in 2000

US average: $450

Owner-occupied

78.5%

+0.1 ptsvs 2000

vs 78.4% in 2000

21.5% rent

Section 04

Race & ethnicity

2000

White, non-Hispanic98.2%(617)

Black0.2%(1)

Hispanic / Latino0.2%(1)

Asian0.5%(3)

Other0%

1990

White, non-Hispanic97.7%(512)

Black0.4%(2)

Hispanic / Latino0%(0)

Asian0%(0)

Other1.9%(10)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin

Central American6.7%(50)

Guatemalan6.7%(50)

Mexican1.5%(11)

Cuban0.8%(6)

Puerto Rican0.1%(1)

Asian origin

Hmong9.5%(71)

Filipino0.3%(2)

Ancestry

German31.3%(233)

Norwegian21.1%(157)

Irish12.6%(94)

English6.6%(49)

American3.4%(25)

French3.2%(24)

Polish3%(22)

Italian2.3%(17)

Swedish1.3%(10)

Swiss1.1%(8)

Scottish0.9%(7)

Welsh0.8%(6)

+ 7 more ancestry groups with data

Dutch0.5%(4)

Belgian0.4%(3)

Czech0.3%(2)

Danish0.3%(2)

Hungarian0.3%(2)

Lithuanian0.3%(2)

Slovene0.3%(2)

RANKED:Largest German population · Largest Norwegian population · Largest Irish population · Largest Hmong population · Largest Central American population

Section 05

Education

Bachelor's degree or higher

2.8%

−5.9 ptsvs 2000

vs 8.7% in 2000

US average: 20.3%

High school or higher

73.1%

−5.6 ptsvs 2000

vs 78.6% in 2000

US average: 75.2%

Graduate degree

0.6%

−0.8 ptsvs 2000

vs 1.4% in 2000

US average: 7.1%

Section 06

Commute & transportation

Average commute

21.4 min

+17%vs 2000

vs 18.3 min in 2000

US average: 21.9

Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)

Men 15+

Never married25.5%(65)

Married63.1%(161)

Widowed6.3%(16)

Divorced5.1%(13)

Women 15+

Never married16.1%(39)

Married63.6%(154)

Widowed7.9%(19)

Divorced12.4%(30)

SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024

Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured

0.5%

−9.0 ptssince 2013

from 9.5% in 2013

US average: 8.4%

Employer-based

59.0%

−13.5 ptssince 2020

from 72.5% in 2020

US average: 54.8%

Direct-purchase

8.8%

+0.7 ptssince 2020

from 8.1% in 2020

US average: 13.8%

Medicare

17.5%

+8.7 ptssince 2020

from 8.8% in 2020

US average: 18.4%

Medicaid

31.1%

+9.3 ptssince 2020

from 21.8% in 2020

US average: 20.9%

VA health care

5.8%

+2.4 ptssince 2020

from 3.4% in 2020

US average: 2.2%

Any private

66.6%

−13.5 ptssince 2020

from 80.1% in 2020

US average: 67.1%

Any public

49.2%

+17.5 ptssince 2020

from 31.7% in 2020

US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024

Gulf War (2001 or later)38.6%(17)

US avg: 26.4%

Gulf War (1990s)13.6%(6)

US avg: 24.3%

Vietnam era38.6%(17)

US avg: 33.1%

Korean War2.3%(1)

US avg: 4.5%

World War II4.5%(2)

US avg: 1%

Share of the 44 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE

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