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CITY · 2020 ACS

Rockland

Wisconsin · 765 residents · 0.666 sq mi
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The short version

Rockland has lower-than-average household income, with a median household income of $59,167. Population has grown 22% since 2000. Median home value has more than doubled since 2000, reaching $146,900. At a median age of 33.8, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 33.8
US median: 38.8
Less educated
23% hold a bachelor's degree
US average: 33%
Less affordable
home values up 28%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
765
+22%since 2000
from 628 in 2000
1990 – 2025
Population density
1,149 / sq mi
+22%since 2000
from 943 / sq mi in 2000
US average: 280
Median age
33.8
−2%since 2000
from 34.5 in 2000
US average: 38.8
Population, 1990 – 2024
5005726457177891990201020202024Rockland
2024745
1990201020202024
Section 02

Income & economy

Median household income
$59,167
−15%inflation adjusted, since 2000
from $46,429 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,234
+35%since 2000
from $17,914 in 2000
US average: $35,364
Households earning $100K+
34.4%
+12.4 ptssince 2009
from 22.1% in 2009
US average: 43.9%
Poverty rate
11.8%
+3.2 ptssince 2000
from 8.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade21.1%
US avg: 10%
Information10.9%
US avg: 11.1%
Other services8.4%
US avg: 6.6%
Public administration8.4%
US avg: 4.7%
Finance & insurance7.6%
US avg: 5.5%
Professional, scientific, technical6.9%
US avg: 4.7%
Wholesale trade5.8%
US avg: 6.7%
Agriculture, forestry, fishing5.5%
US avg: 1.7%
Construction5.5%
US avg: 1.2%
Transportation & warehousing4.7%
US avg: 2.5%
Education & health services0.7%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$146,900
+28%inflation adjusted, since 2000
from $76,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$800
+10%inflation adjusted, since 2000
from $485 in 2000
US average: $1,124
Owner-occupied
74.6%
−3.8 ptssince 2000
from 78.4% in 2000
25.4% rent
Afford Score
2.5
+50%since 2000
from 1.6 in 2000
1990 – 2024
RELATED:See current rent listings in Rockland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.2%(617)
Black0.2%(1)
Hispanic / Latino0.2%(1)
Asian0.5%(3)
Other0%
Diversity Score2%(13)
2020
White, non-Hispanic92.3%(706)
Black0.3%(2)
Hispanic / Latino3.1%(24)
Asian1%(8)
Other1.3%(10)
Diversity Score14.2%(108)
Diversity Score
14
+608%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.7%
+14.0 ptssince 2000
from 8.7% in 2000
US average: 32.9%
High school or higher
95.9%
+17.3 ptssince 2000
from 78.6% in 2000
US average: 88.5%
Graduate degree
4.7%
+3.2 ptssince 2000
from 1.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.4 min
+28%since 2000
from 18.3 min in 2000
US average: 26.9
Drive alone to work
87.8%
+5.7 ptssince 2009
from 82.1% in 2009
US average: 75.1%
No vehicle available
0.0%
−3.0 ptssince 2009
from 3.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
9.2%
+7.3 ptssince 2011
from 1.9% in 2011
US average: 5.4%
Labor force participation
73.7%
+14.8 ptssince 2011
from 58.9% in 2011
US average: 63.4%
Management & professional
33.8%
−19.3 ptssince 2009
from 53.1% in 2009
US average: 39.3%
Section 08

People & community

Male
52.9%
−2.6 ptssince 2009
from 55.5% in 2009
Female
47.1%
+2.6 ptssince 2009
from 44.5% in 2009
Foreign born
1.5%
+0.2 ptssince 2009
from 1.3% in 2009
US average: 13.5%
Uninsured
1.9%
−88.6 ptssince 2013
from 90.5% in 2013
US average: 8.8%
Drill deeper

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Compare Rockland to nearby cities

ROCKLAND VS
Sparta
Income$64,973+10%
Home value$180,600+23%
Population9,974+1223%
SEE FULL COMPARISON →
ROCKLAND VS
Onalaska
Income$85,867+45%
Home value$288,900+97%
Population20,297+2592%
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ROCKLAND VS
La Crosse
Income$55,866−6%
Home value$210,100+43%
Population50,784+6635%
SEE FULL COMPARISON →
ROCKLAND VS
Holmen
Income$79,899+35%
Home value$285,900+95%
Population12,105+1505%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rockland, Wisconsin?

Rockland, Wisconsin has about 765 residents according to the 2020 American Community Survey.

What is the median household income in Rockland, Wisconsin?

The typical household in Rockland, Wisconsin earns about $59,167 a year. Half of households make more than that, and half make less.

Is Rockland, Wisconsin expensive?

In Rockland, Wisconsin, the median home is worth about $146,900, and the typical rent is about $800 a month.

How educated are people in Rockland, Wisconsin?

About 22.7% of adults age 25 and over in Rockland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rockland, Wisconsin?

About 11.8% of people in Rockland, Wisconsin live below the federal poverty line.

Has Rockland, Wisconsin grown since 1990?

Yes, Rockland, Wisconsin has grown since 1990. The population has added about 241 residents, a change of about 46 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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