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CITY

Viroqua

Wisconsin · 4,435 residents (2025 est.) · 4.446 sq mi
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The short version

Viroqua has lower-than-average household income, with a median household income of $67,438. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $209,900. With a median age of 46.4, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.4
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 78%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,471
+3%since 2000
from 4,335 in 2000
1990 – 2025
Population density
1,006 / sq mi
+4%since 2009
from 970 / sq mi in 2009
US average: 281
Median age
46.4
+6%since 2000
from 43.6 in 2000
US average: 38.9

PEP 2025 EST:4,435 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K4K4K4K5K1990201020202024Viroqua
20244K
1990201020202024
Age distribution, 2024
Under 53.8%(171)
US avg: 5.6%
5 to 94%(178)
US avg: 6%
10 to 148.5%(378)
US avg: 6.4%
15 to 195.6%(250)
US avg: 6.6%
20 to 242.5%(113)
US avg: 6.5%
25 to 3413.2%(591)
US avg: 13.7%
35 to 4411.1%(497)
US avg: 13.2%
45 to 5414.5%(650)
US avg: 12.2%
55 to 6410.1%(452)
US avg: 12.7%
65 to 7413%(580)
US avg: 10.2%
75 to 8410.5%(469)
US avg: 5.1%
85 and over3.2%(142)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$67,438
+29%inflation adjusted, since 2000
from $28,804 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,301
+164%since 2000
from $17,172 in 2000
US average: $44,673
Households earning $100K+
42.4%
+30.4 ptssince 2009
from 12.0% in 2009
US average: 53.3%
Poverty rate
7.7%
−5.2 ptssince 2000
from 12.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.448
−3%since 2010
from 0.461 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.3%
US avg: 10.8%
Finance & insurance8.8%
US avg: 5.9%
Retail trade6.9%
US avg: 9.9%
Wholesale trade5.7%
US avg: 6.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Education & health services3.9%
US avg: 0.9%
Arts, entertainment, food2.8%
US avg: 1.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.5%
US avg: 1.2%
Transportation & warehousing2.5%
US avg: 2.2%
Other services2.5%
US avg: 6.7%
Public administration2.5%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$209,900
+78%inflation adjusted, since 2000
from $64,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$815
+38%inflation adjusted, since 2000
from $324 in 2000
US average: $1,442
Owner-occupied
65.7%
−0.8 ptssince 2000
from 66.5% in 2000
34.3% rent
Vacancy rate
5.2%
+1.1 ptssince 2009
from 4.1% in 2009
US average: 10.0%
Owner cost-burdened
16.0%
−21.7 ptssince 2009
from 37.7% in 2009
US average: 22.9%
Renter cost-burdened
24.3%
−6.1 ptssince 2009
from 30.4% in 2009
US average: 47.4%
Afford Score
3.1
+3%since 2009
from 3.0 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
78
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Viroqua on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.2%(4,257)
Black0.1%(3)
Hispanic / Latino0.7%(30)
Asian0.5%(20)
Other0%
2024
White, non-Hispanic92.2%(4,123)
Black0.5%(23)
Hispanic / Latino2.8%(124)
Asian0%(0)
Other4.5%(201)
Diversity Score
18
from 0 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Cuban1.7%(77)
Mexican1.1%(47)
Ancestry
German30.4%(1,360)
Norwegian27.4%(1,224)
Irish10.1%(451)
English7.4%(330)
American3.5%(158)
French3.3%(146)
Czech1.9%(87)
Polish1.8%(82)
Dutch1.8%(81)
Italian1.6%(72)
Swiss1.3%(58)
Swedish1.3%(56)
+ 10 more ancestry groups with data
Scottish0.7%(33)
Finnish0.7%(32)
Danish0.6%(26)
Armenian0.4%(19)
Austrian0.4%(16)
Ukrainian0.4%(16)
Welsh0.3%(12)
RANKED:Largest German population · Largest Norwegian population · Largest Irish population · Largest English population · Largest American population
Section 05

Education

Bachelor's degree or higher
31.3%
+16.3 ptssince 2000
from 15.0% in 2000
US average: 35.6%
High school or higher
93.7%
+16.3 ptssince 2000
from 77.5% in 2000
US average: 89.6%
Graduate degree
12.7%
+7.2 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.2 min
+37%since 2000
from 13.2 min in 2000
US average: 26.5
Drive alone to work
64.7%
−12.2 ptssince 2009
from 76.9% in 2009
US average: 68.9%
Carpooled to work
13.3%
+6.2 ptssince 2009
from 7.1% in 2009
US average: 8.5%
Public transit
1.3%
+1.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
14.0%
+9.6 ptssince 2009
from 4.4% in 2009
US average: 15.0%
Walked to work
6.7%
−0.2 ptssince 2009
from 6.9% in 2009
US average: 2.4%
Biked to work
0.0%
−4.8 ptssince 2009
from 4.8% in 2009
US average: 0.4%
No vehicle available
11.1%
−0.9 ptssince 2009
from 12.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−2.7 ptssince 2011
from 5.6% in 2011
US average: 5.2%
Labor force participation
66.7%
+4.0 ptssince 2011
from 62.7% in 2011
US average: 63.5%
Self-employed
20.2%
+4.3 ptssince 2009
from 15.9% in 2009
US average: 13.1%
Management & professional
38.1%
−19.0 ptssince 2009
from 57.1% in 2009
US average: 42.5%
Section 08

People & community

Male
50.9%
+5.0 ptssince 2009
from 45.9% in 2009
Female
49.1%
−5.0 ptssince 2009
from 54.1% in 2009
Foreign born
0.0%
−1.2 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
8.8%
−37.2 ptssince 2009
from 46.0% in 2009
US average: 6.2%
With a disability
14.5%
+1.6 ptssince 2012
from 12.9% in 2012
US average: 13.3%
Uninsured
3.1%
−86.2 ptssince 2013
from 89.3% in 2013
US average: 8.4%
Broadband at home
82.8%
+22.6 ptssince 2017
from 60.2% in 2017
US average: 91.0%
English only at home
99.0%
+5.9 ptssince 2016
from 93.1% in 2016
US average: 77.7%
Spanish at home
0.3%
−1.0 ptssince 2016
from 1.3% in 2016
US average: 13.6%
Marital status
Men 15+
Never married38.9%(732)
Married46.6%(878)
Widowed2%(38)
Divorced12.5%(235)
Women 15+
Never married18.1%(336)
Married47.8%(890)
Widowed14.5%(270)
Divorced19.6%(365)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Compare Viroqua to nearby cities

VIROQUA VS
La Crosse
Income$55,866−17%
Home value$210,100same
Population50,784+1045%
SEE FULL COMPARISON →
VIROQUA VS
Sparta
Income$64,973−4%
Home value$180,600−14%
Population9,974+125%
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VIROQUA VS
Onalaska
Income$85,867+27%
Home value$288,900+38%
Population20,297+358%
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VIROQUA VS
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Income$79,899+18%
Home value$285,900+36%
Population12,105+173%
SEE FULL COMPARISON →
Frequently asked

How many people live in Viroqua, Wisconsin?

Viroqua, Wisconsin has about 4,471 residents according to the 2024 American Community Survey.

What is the median household income in Viroqua, Wisconsin?

The typical household in Viroqua, Wisconsin earns about $67,438 a year. Half of households make more than that, and half make less.

Is Viroqua, Wisconsin expensive?

In Viroqua, Wisconsin, the median home is worth about $209,900, and the typical rent is about $815 a month.

How educated are people in Viroqua, Wisconsin?

About 31.3% of adults age 25 and over in Viroqua, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Viroqua, Wisconsin?

About 7.7% of people in Viroqua, Wisconsin live below the federal poverty line.

Has Viroqua, Wisconsin grown since 1990?

Yes, Viroqua, Wisconsin has grown since 1990. The population has added about 549 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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