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CITY

Viroqua

Wisconsin · 4,435 residents (2025 est.) · 4.45 sq mi
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The short version

Viroqua is home to 4,471 people in Wisconsin. The median age is 46.4, about 7 years above the US median. 0% of people here were born outside the United States. The typical home is worth $209,900, having roughly tripled since 2000. Renters pay $815 a month at the median. Getting to work takes 18 minutes on average.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.4
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 78%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

4,471
+3%since 2000
from 4,335 in 2000
4,435 in 2025 (Census Bureau estimate)
1990 – 2025
1,006 / sq mi
+4%since 2009
from 970 / sq mi in 2009
US average: 281
46.4
+6%since 2000
from 43.6 in 2000
US average: 38.9
Land area
4.45 sq mi
Population, 19902024
4K4K4K4K5K19902000201020202024Viroqua
20244K
1990201020202024
Age distribution, 2024
Under 53.8%(171)
US avg: 5.6%
5 to 94%(178)
US avg: 6%
10 to 148.5%(378)
US avg: 6.4%
15 to 195.6%(250)
US avg: 6.6%
20 to 242.5%(113)
US avg: 6.5%
25 to 3413.2%(591)
US avg: 13.7%
35 to 4411.1%(497)
US avg: 13.2%
45 to 5414.5%(650)
US avg: 12.2%
55 to 6410.1%(452)
US avg: 12.7%
65 to 7413%(580)
US avg: 10.2%
75 to 8410.5%(469)
US avg: 5.1%
85 and over3.2%(142)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$67,438
+29%inflation adjusted, since 2000
from $28,804 in 2000
US average: $82,259
1990 – 2024
$45,301
+164%since 2000
from $17,172 in 2000
US average: $44,673
Households earning $100K+
42.4%
+30.4 ptssince 2009
from 12.0% in 2009
US average: 53.3%
7.7%
−5.2 ptssince 2000
from 12.9% in 2000
US average: 12.5%
0.448
−3%since 2010
from 0.461 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.3%
US avg: 10.8%
Finance & insurance8.8%
US avg: 5.9%
Retail trade6.9%
US avg: 9.9%
Wholesale trade5.7%
US avg: 6.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Education & health services3.9%
US avg: 0.9%
Arts, entertainment, food2.8%
US avg: 1.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.5%
US avg: 1.2%
Transportation & warehousing2.5%
US avg: 2.2%
Other services2.5%
US avg: 6.7%
Public administration2.5%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$209,900
+78%inflation adjusted, since 2000
from $64,800 in 2000
US average: $376,019
1990 – 2024
$815
+38%inflation adjusted, since 2000
from $324 in 2000
US average: $1,442
65.7%
−0.8 ptssince 2000
from 66.5% in 2000
34.3% rent
5.2%
+1.1 ptssince 2009
from 4.1% in 2009
US average: 10.0%
2.01 people
+4%since 2009
from 1.94 people in 2009
US average: 2.54
16.0%
−21.7 ptssince 2009
from 37.7% in 2009
US average: 22.9%
24.3%
−6.1 ptssince 2009
from 30.4% in 2009
US average: 47.4%
3.1
+3%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
78
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic98.2%(4,257)
Black0.1%(3)
Hispanic / Latino0.7%(30)
Asian0.5%(20)
Other0%
2024
White, non-Hispanic92.2%(4,123)
Black0.5%(23)
Hispanic / Latino2.8%(124)
Asian0%(0)
Other4.5%(201)
18
from 0 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Cuban1.7%(77)
Mexican1.1%(47)
Ancestry
German30.4%(1,360)
Norwegian27.4%(1,224)
Irish10.1%(451)
English7.4%(330)
American3.5%(158)
French3.3%(146)
Czech1.9%(87)
Polish1.8%(82)
Dutch1.8%(81)
Italian1.6%(72)
Swiss1.3%(58)
Swedish1.3%(56)
+ 10 more ancestry groups with data
Scottish0.7%(33)
Finnish0.7%(32)
Danish0.6%(26)
Armenian0.4%(19)
Austrian0.4%(16)
Ukrainian0.4%(16)
Welsh0.3%(12)
Section 05

Education

31.3%
+16.3 ptssince 2000
from 15.0% in 2000
US average: 35.6%
High school or higher
93.7%
+16.3 ptssince 2000
from 77.5% in 2000
US average: 89.6%
12.7%
+7.2 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

18.2 min
+37%since 2000
from 13.2 min in 2000
US average: 26.5
64.7%
−12.2 ptssince 2009
from 76.9% in 2009
US average: 68.9%
13.3%
+6.2 ptssince 2009
from 7.1% in 2009
US average: 8.5%
1.3%
+1.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
14.0%
+9.6 ptssince 2009
from 4.4% in 2009
US average: 15.0%
6.7%
−0.2 ptssince 2009
from 6.9% in 2009
US average: 2.4%
0.0%
−4.8 ptssince 2009
from 4.8% in 2009
US average: 0.4%
11.1%
−0.9 ptssince 2009
from 12.0% in 2009
US average: 8.3%
Section 07

Work & employment

2.9%
−2.7 ptssince 2011
from 5.6% in 2011
US average: 5.2%
66.7%
+4.0 ptssince 2011
from 62.7% in 2011
US average: 63.5%
Women 20-64 in the labor force
91.3%
+8.3 ptssince 2020
from 83.0% in 2020
US average: 74.6%
20.2%
+4.3 ptssince 2009
from 15.9% in 2009
US average: 13.1%
38.1%
+13.5 ptssince 2009
from 24.6% in 2009
US average: 42.5%
Section 08

People & community

50.9%
+5.0 ptssince 2009
from 45.9% in 2009
49.1%
−5.0 ptssince 2009
from 54.1% in 2009
0.0%
−1.2 ptssince 2009
from 1.2% in 2009
US average: 14.1%
8.8%
+0.6 ptssince 2009
from 8.1% in 2009
US average: 6.2%
14.5%
+1.6 ptssince 2012
from 12.9% in 2012
US average: 13.3%
3.1%
−7.6 ptssince 2013
from 10.7% in 2013
US average: 8.4%
82.8%
+22.6 ptssince 2017
from 60.2% in 2017
US average: 91.0%
Computer in household
92.0%
+9.4 ptssince 2020
from 82.6% in 2020
US average: 95.5%
84.3%
+8.0 ptssince 2020
from 76.3% in 2020
US average: 87.7%
99.0%
+5.9 ptssince 2016
from 93.1% in 2016
US average: 77.7%
0.3%
−1.0 ptssince 2016
from 1.3% in 2016
US average: 13.6%
Marital status
Men 15+
Never married38.9%(732)
Married46.6%(878)
Widowed2%(38)
Divorced12.5%(235)
Women 15+
Never married18.1%(336)
Married47.8%(890)
Widowed14.5%(270)
Divorced19.6%(365)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

3.1%
−7.6 ptssince 2013
from 10.7% in 2013
US average: 8.4%
57.9%
+6.8 ptssince 2020
from 51.1% in 2020
US average: 54.8%
Direct-purchase
14.7%
+0.4 ptssince 2020
from 14.3% in 2020
US average: 13.8%
25.5%
+0.6 ptssince 2020
from 24.9% in 2020
US average: 18.4%
19.2%
−3.4 ptssince 2020
from 22.6% in 2020
US average: 20.9%
VA health care
2.5%
+2.1 ptssince 2020
from 0.4% in 2020
US average: 2.2%
Any private
72.3%
+7.4 ptssince 2020
from 64.9% in 2020
US average: 67.1%
Any public
38.4%
−4.5 ptssince 2020
from 42.9% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)7.9%(25)
US avg: 26.4%
Gulf War (1990s)15.2%(48)
US avg: 24.3%
Vietnam era44.6%(141)
US avg: 33.1%
Korean War0.3%(1)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 316 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Viroqua, Wisconsin?

Viroqua, Wisconsin has about 4,471 residents according to the 2024 American Community Survey.

What is the median household income in Viroqua, Wisconsin?

The typical household in Viroqua, Wisconsin earns about $67,438 a year. Half of households make more than that, and half make less.

Is Viroqua, Wisconsin expensive?

In Viroqua, Wisconsin, the median home is worth about $209,900, and the typical rent is about $815 a month.

How educated are people in Viroqua, Wisconsin?

About 31.3% of adults age 25 and over in Viroqua, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Viroqua, Wisconsin?

About 7.7% of people in Viroqua, Wisconsin live below the federal poverty line.

Has Viroqua, Wisconsin grown since 1990?

Yes, Viroqua, Wisconsin has grown since 1990. The population has added about 549 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →