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METRO AREA

Canton Metro

Canton-Massillon, OH · 2 counties · 400,246 residents (2025 est.) · 970 sq mi
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The short version

With 400,372 people, Canton is a metro area. 2% of residents were born outside the United States. About 25% of adults have finished a four-year degree. The typical home is worth $186,180, having more than doubled since 2000. The median age is 42.1, about 3 years above the US median. Renters pay $906 a month at the median.

At a glance
Lower income
median household income $67,728, below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Canton

What changed most since 1990

  • White share92.4% → 84.5% (−7.9 pts)US over the same years: −17.8 pts
  • Median home value (2024 dollars)$136,100 → $186,180 (+37%)US over the same years: +67%

Among the 41 metro and micro areas based in Ohio

  • 20th in household income$67,728
  • 10th in share with a bachelor's degree25.3%
  • 17th in home value$186,180
  • 13th in diversity score34.6
Section 01

Population & growth

400,372
−2%since 2000
from 406,934 in 2000
400,246 in 2025 (Census Bureau estimate)
1990 – 2025
413 / sq mi
−2%since 2000
from 420 / sq mi in 2000
US average: 281
42.1
+10%since 2000
from 38.2 in 2000
US average: 38.9
Land area
970 sq mi
Population, 1990 – 2024
393K397K401K405K410K19902000201020202024Canton
2024400K
1990201020202024
Age distribution, 2024
Under 55.4%(21,723)
US avg: 5.6%
5 to 96.1%(24,351)
US avg: 6%
10 to 146%(24,023)
US avg: 6.4%
15 to 196.3%(25,064)
US avg: 6.6%
20 to 245.8%(23,321)
US avg: 6.5%
25 to 3412.1%(48,366)
US avg: 13.7%
35 to 4411.9%(47,598)
US avg: 13.2%
45 to 5411.9%(47,801)
US avg: 12.2%
55 to 6413.9%(55,544)
US avg: 12.7%
65 to 7412.1%(48,598)
US avg: 10.2%
75 to 846.1%(24,279)
US avg: 5.1%
85 and over2.4%(9,704)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$67,728
−6%inflation adjusted, since 2000
from $39,518 in 2000
US average: $82,259
1990 – 2024
$36,663
+82%since 2000
from $20,154 in 2000
US average: $44,673
Households earning $100K+
44.7%
+20.1 ptssince 2009
from 24.7% in 2009
US average: 53.3%
12.5%
+3.1 ptssince 2000
from 9.3% in 2000
US average: 12.5%
0.436
Unchangedsince 2010
from 0.437 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17%
US avg: 9.9%
Information11.8%
US avg: 10.8%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance5.5%
US avg: 5.9%
Other services5.4%
US avg: 6.7%
Professional, scientific, technical4.6%
US avg: 5.1%
Public administration3.9%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Arts, entertainment, food1.2%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Construction0.8%
US avg: 1.2%
Manufacturing0.4%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$186,180
+3%inflation adjusted, since 2000
from $99,185 in 2000
US average: $376,019
1990 – 2024
$906
+3%inflation adjusted, since 2000
from $481 in 2000
US average: $1,442
69.9%
−3.1 ptssince 2000
from 72.9% in 2000
30.1% rent
7.8%
−1.0 ptssince 2009
from 8.8% in 2009
US average: 10.0%
2.35 people
−5%since 2009
from 2.46 people in 2009
US average: 2.54
15.9%
−8.5 ptssince 2009
from 24.4% in 2009
US average: 22.9%
38.6%
−4.1 ptssince 2009
from 42.7% in 2009
US average: 47.4%
2.7
−2%since 2009
from 2.8 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
35
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic90.2%(367,203)
Black6.7%(27,192)
Hispanic / Latino0.9%(3,650)
Asian0.5%(2,073)
Other0%
2024
White, non-Hispanic84.5%(338,315)
Black6.6%(26,576)
Hispanic / Latino2.9%(11,714)
Asian0.8%(3,343)
Other5.1%(20,424)
35
+43%since 2009
from 24 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
39
−10%since 2020
from 43 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican0.8%(3,252)
Puerto Rican0.6%(2,416)
Central American0.6%(2,392)
Guatemalan0.3%(961)
Honduran0.2%(849)
Cuban0.2%(620)
Spaniard0.1%(504)
Salvadoran0.1%(415)
Argentine0%(156)
Dominican0%(145)
Colombian0%(134)
+ 8 more hispanic origin groups with data
Asian origin
Chinese0.2%(804)
Asian Indian0.2%(728)
Filipino0.2%(641)
Korean0.1%(287)
Vietnamese0.1%(212)
Kazakh0%(163)
Hmong0%(126)
Cambodian0%(95)
Japanese0%(71)
Bhutanese0%(57)
Nepalese0%(41)
Taiwanese0%(13)
+ 3 more asian origin groups with data
Burmese0%(10)
Thai0%(10)
Pacific Islander origin
Chamorro0%(104)
Samoan0%(62)
Tongan0%(22)
Ancestry
German25.8%(103,166)
Irish13.1%(52,382)
English11.4%(45,751)
Italian9.1%(36,393)
American5.3%(21,143)
Subsaharan African2.8%(11,357)
French2.6%(10,314)
Polish2.5%(9,836)
Scottish1.8%(7,194)
Hungarian1.4%(5,764)
Welsh1.2%(4,722)
Swiss1.1%(4,423)
+ 47 more ancestry groups with data
Dutch1%(3,861)
Greek1%(3,852)
Scotch-Irish0.9%(3,569)
Romanian0.7%(2,895)
Slovak0.7%(2,830)
Arab0.5%(1,952)
Swedish0.5%(1,929)
Czech0.4%(1,515)
Croatian0.3%(1,376)
Ukrainian0.3%(1,335)
Austrian0.3%(1,146)
Norwegian0.3%(1,128)
Russian0.3%(1,104)
British0.2%(911)
Lebanese0.2%(869)
Serbian0.2%(866)
Slovene0.2%(808)
Danish0.2%(650)
Portuguese0.2%(602)
Syrian0.1%(529)
Macedonian0.1%(527)
Canadian0.1%(499)
Lithuanian0.1%(498)
West Indian0.1%(305)
Finnish0.1%(259)
Latvian0.1%(206)
Nigerian0%(198)
Jamaican0%(172)
Armenian0%(162)
Turkish0%(162)
Egyptian0%(142)
Iranian0%(105)
Belgian0%(89)
Bulgarian0%(85)
Haitian0%(71)
Brazilian0%(69)
Jordanian0%(65)
Israeli0%(52)
Moroccan0%(34)
Somali0%(29)
Barbadian0%(18)
Iraqi0%(8)
Section 05

Education

25.3%
+7.9 ptssince 2000
from 17.3% in 2000
US average: 35.6%
High school or higher
93.1%
+9.9 ptssince 2000
from 83.2% in 2000
US average: 89.6%
9.0%
+3.2 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

22.3 min
+57%since 2000
from 14.2 min in 2000
US average: 26.5
77.6%
−7.6 ptssince 2009
from 85.2% in 2009
US average: 68.9%
6.7%
−1.8 ptssince 2009
from 8.5% in 2009
US average: 8.5%
0.7%
−0.4 ptssince 2009
from 1.1% in 2009
US average: 3.2%
11.5%
+8.6 ptssince 2009
from 2.9% in 2009
US average: 15.0%
1.7%
Unchangedsince 2009
from 1.7% in 2009
US average: 2.4%
0.1%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.4%
6.7%
−0.3 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

4.0%
−5.6 ptssince 2011
from 9.6% in 2011
US average: 5.2%
61.3%
−2.2 ptssince 2011
from 63.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
74.9%
+1.2 ptssince 2020
from 73.7% in 2020
US average: 74.6%
12.0%
+0.9 ptssince 2009
from 11.0% in 2009
US average: 13.1%
36.3%
+6.7 ptssince 2009
from 29.5% in 2009
US average: 42.5%
Section 08

People & community

49.0%
+0.7 ptssince 2009
from 48.3% in 2009
51.0%
−0.7 ptssince 2009
from 51.7% in 2009
2.0%
+0.2 ptssince 2009
from 1.9% in 2009
US average: 14.1%
7.2%
−4.5 ptssince 2009
from 11.7% in 2009
US average: 6.2%
14.5%
+0.9 ptssince 2012
from 13.6% in 2012
US average: 13.3%
5.8%
−5.6 ptssince 2013
from 11.5% in 2013
US average: 8.4%
86.8%
+8.8 ptssince 2017
from 78.0% in 2017
US average: 91.0%
Computer in household
93.8%
+3.5 ptssince 2020
from 90.4% in 2020
US average: 95.5%
90.5%
+2.8 ptssince 2020
from 87.7% in 2020
US average: 87.7%
96.7%
+0.3 ptssince 2016
from 96.4% in 2016
US average: 77.7%
1.1%
−0.1 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married33.9%(54,398)
Married50.6%(81,127)
Widowed3.5%(5,546)
Divorced12%(19,308)
Women 15+
Never married28.5%(48,413)
Married47.4%(80,529)
Widowed9.9%(16,752)
Divorced14.2%(24,202)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

5.8%
−5.6 ptssince 2013
from 11.5% in 2013
US average: 8.4%
56.1%
−2.5 ptssince 2020
from 58.6% in 2020
US average: 54.8%
Direct-purchase
12.2%
−0.1 ptssince 2020
from 12.4% in 2020
US average: 13.8%
21.9%
+0.9 ptssince 2020
from 21.1% in 2020
US average: 18.4%
21.8%
+0.5 ptssince 2020
from 21.3% in 2020
US average: 20.9%
VA health care
2.5%
+0.2 ptssince 2020
from 2.3% in 2020
US average: 2.2%
Any private
66.5%
−2.0 ptssince 2020
from 68.5% in 2020
US average: 67.1%
Any public
41.7%
+1.4 ptssince 2020
from 40.3% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)17.4%(3,947)
US avg: 26.4%
Gulf War (1990s)18.3%(4,140)
US avg: 24.3%
Vietnam era37.2%(8,421)
US avg: 33.1%
Korean War4.9%(1,117)
US avg: 4.5%
World War II1.2%(261)
US avg: 1%

Share of the 22,636 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Canton, decade by decade

Canton population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
1990394,106$66,513$136,10013.9%17.8
2000406,934$71,989$180,68117.3%22.6
2010404,422$64,467$182,32219.8%26.6
2020401,574$66,517$167,61922.8%36.7
2024400,372$67,728$186,18025.3%34.6

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

In this metro

Largest cities

The 30 most populous of 37 cities and towns in this metro. CENTRAL marks the metro's principal cities.

What's inside

2 component counties

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Metros similar to Canton

Head to head

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Frequently asked

How many people live in Canton-Massillon, OH?

Canton-Massillon, OH has about 400,372 residents according to the 2024 American Community Survey.

What is the median household income in Canton-Massillon, OH?

The typical household in Canton-Massillon, OH earns about $67,728 a year. Half of households make more than that, and half make less.

Is Canton-Massillon, OH expensive?

In Canton-Massillon, OH, the median home is worth about $186,180, and the typical rent is about $906 a month.

How educated are people in Canton-Massillon, OH?

About 25.3% of adults age 25 and over in Canton-Massillon, OH hold a bachelor's degree or higher.

What is the poverty rate in Canton-Massillon, OH?

About 12.5% of people in Canton-Massillon, OH live below the federal poverty line.

Has Canton-Massillon, OH grown since 1990?

Yes, Canton-Massillon, OH has grown since 1990. The population has added about 6,266 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →