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METRO AREA

Canton Metro

Canton-Massillon, OH · 2 counties · 400,246 residents (2025 est.) · 969.819 sq mi
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The short version

Canton has lower-than-average household income, with a median household income of $67,728. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $186,180.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
400,372
−2%since 2000
from 406,934 in 2000
1990 – 2025
Population density
413 / sq mi
−2%since 2000
from 420 / sq mi in 2000
US average: 281
Median age
42.1
+10%since 2000
from 38.2 in 2000
US average: 38.9

PEP 2025 EST:400,246 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
393K397K401K405K410K1990201020202024Canton
2024400K
1990201020202024
Section 02

Income & economy

Median household income
$67,728
−6%inflation adjusted, since 2000
from $39,518 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,663
+82%since 2000
from $20,154 in 2000
US average: $44,673
Households earning $100K+
44.7%
+20.1 ptssince 2009
from 24.7% in 2009
US average: 53.3%
Poverty rate
12.5%
+3.1 ptssince 2000
from 9.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.436
Unchangedsince 2010
from 0.437 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17%
US avg: 9.9%
Information11.8%
US avg: 10.8%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance5.5%
US avg: 5.9%
Other services5.4%
US avg: 6.7%
Professional, scientific, technical4.6%
US avg: 5.1%
Public administration3.9%
US avg: 4.8%
Transportation & warehousing2.4%
US avg: 2.2%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Arts, entertainment, food1.2%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Construction0.8%
US avg: 1.2%
Manufacturing0.4%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$186,180
+3%inflation adjusted, since 2000
from $99,185 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$906
+3%inflation adjusted, since 2000
from $481 in 2000
US average: $1,442
Owner-occupied
69.9%
−3.1 ptssince 2000
from 72.9% in 2000
30.1% rent
Vacancy rate
7.8%
−1.0 ptssince 2009
from 8.8% in 2009
US average: 10.0%
Owner cost-burdened
15.9%
−8.5 ptssince 2009
from 24.4% in 2009
US average: 22.9%
Renter cost-burdened
38.6%
−4.1 ptssince 2009
from 42.7% in 2009
US average: 47.4%
Afford Score
2.7
+10%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
35
RELATED:See current rent listings in Canton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.2%(367,203)
Black6.7%(27,192)
Hispanic / Latino0.9%(3,650)
Asian0.5%(2,073)
Other0%
Diversity Score19.1%(77,842)
Segregation Score0%
2024
White, non-Hispanic84.5%(338,315)
Black6.6%(26,576)
Hispanic / Latino2.9%(11,714)
Asian0.8%(3,343)
Other5.1%(20,424)
Diversity Score34.8%(139,148)
Segregation Score38.6%(154,375)
Diversity Score
35
+82%since 2000
from 19 in 2000
1990 – 2024
Segregation Score
39
−10%since 2020
from 43 in 2020
Section 05

Education

Bachelor's degree or higher
25.3%
+7.9 ptssince 2000
from 17.3% in 2000
US average: 35.6%
High school or higher
93.1%
+9.9 ptssince 2000
from 83.2% in 2000
US average: 89.6%
Graduate degree
9.0%
+3.2 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.3 min
+57%since 2000
from 14.2 min in 2000
US average: 26.5
Drive alone to work
77.6%
−7.6 ptssince 2009
from 85.2% in 2009
US average: 68.9%
Carpooled to work
6.7%
−1.8 ptssince 2009
from 8.5% in 2009
US average: 8.5%
Public transit
0.7%
−0.4 ptssince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
11.5%
+8.6 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
1.7%
Unchangedsince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.1%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.7%
−0.3 ptssince 2009
from 7.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−5.6 ptssince 2011
from 9.6% in 2011
US average: 5.2%
Labor force participation
61.3%
−2.2 ptssince 2011
from 63.4% in 2011
US average: 63.5%
Self-employed
12.0%
+0.9 ptssince 2009
from 11.0% in 2009
US average: 13.1%
Management & professional
36.3%
−26.3 ptssince 2009
from 62.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.0%
+0.7 ptssince 2009
from 48.3% in 2009
Female
51.0%
−0.7 ptssince 2009
from 51.7% in 2009
Foreign born
2.0%
+0.2 ptssince 2009
from 1.9% in 2009
US average: 14.1%
Veterans
7.2%
−40.2 ptssince 2009
from 47.4% in 2009
US average: 6.2%
With a disability
14.5%
+0.9 ptssince 2012
from 13.6% in 2012
US average: 13.3%
Uninsured
5.8%
−82.7 ptssince 2013
from 88.5% in 2013
US average: 8.4%
Broadband at home
86.8%
+8.8 ptssince 2017
from 78.0% in 2017
US average: 91.0%
English only at home
96.7%
+0.3 ptssince 2016
from 96.4% in 2016
US average: 77.7%
Spanish at home
1.1%
−0.1 ptssince 2016
from 1.2% in 2016
US average: 13.6%
In this metro

Principal cities

CantonCENTRAL69,001MassillonCENTRAL32,168
What's inside

2 component counties

Stark CountyCENTRAL373,771Carroll County26,475
Drill deeper

Metros similar to Canton

Tallahassee
Pop 397,442
Beaumont
Pop 399,310
Myrtle Beach
Pop 427,551
Montgomery
Pop 388,747
Places similar to Canton
Head to head

Compare Canton side by side

CANTON VS
Tallahassee
Income$65,550−3%
Home value$281,045+51%
Population397,442−1%
SEE FULL COMPARISON →
CANTON VS
Beaumont
Income$64,915−4%
Home value$175,597−6%
Population399,310same
SEE FULL COMPARISON →
CANTON VS
Myrtle Beach
Income$66,880−1%
Home value$287,700+55%
Population427,551+7%
SEE FULL COMPARISON →
CANTON VS
Montgomery
Income$65,224−4%
Home value$187,261+1%
Population388,747−3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Canton-Massillon, OH?

Canton-Massillon, OH has about 400,372 residents according to the 2024 American Community Survey.

What is the median household income in Canton-Massillon, OH?

The typical household in Canton-Massillon, OH earns about $67,728 a year. Half of households make more than that, and half make less.

Is Canton-Massillon, OH expensive?

In Canton-Massillon, OH, the median home is worth about $186,180, and the typical rent is about $906 a month.

How educated are people in Canton-Massillon, OH?

About 25.3% of adults age 25 and over in Canton-Massillon, OH hold a bachelor's degree or higher.

What is the poverty rate in Canton-Massillon, OH?

About 12.5% of people in Canton-Massillon, OH live below the federal poverty line.

Has Canton-Massillon, OH grown since 1990?

Yes, Canton-Massillon, OH has grown since 1990. The population has added about 6,266 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →