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CITY · 1990 CENSUS

Madison

Wisconsin · 191,262 residents · 83.1 sq mi
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The short version

Madison is a city of 191,262 people in Wisconsin. This is an unusually credentialed place: 42% of adults have a four-year degree. Owners hold 47% of the housing stock. This skews young, with a median age of 29.3. The average commute runs 17 minutes. The typical home is worth $74,700.

At a glance
Average income
near the US median
US median: $30,130
Younger
median age 29.3
US median: 33.0
More educated
42% hold a bachelor's degree
US average: 20%
More affordable
home values down 29%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
191,262
−8%vs 2000
vs 208,054 in 2000
1990 – 2025
Median age
29.3
−4%vs 2000
vs 30.6 in 2000
US average: 33.0
Land area
83.1 sq mi
Population, 1990 – 2024
183K209K235K261K287K19902000201020202024Madison
2024278K
1990201020202024
Age distribution, 1990
Under 56.2%(11,831)
US avg: 7.3%
5 to 95.5%(10,562)
US avg: 7.3%
10 to 144.4%(8,341)
US avg: 6.9%
15 to 198.4%(16,099)
US avg: 7.1%
20 to 2416.2%(30,957)
US avg: 7.5%
25 to 3420.3%(38,863)
US avg: 17.5%
35 to 4415.2%(29,103)
US avg: 15.1%
45 to 548.3%(15,854)
US avg: 10.2%
55 to 646.3%(12,061)
US avg: 8.5%
65 to 745%(9,643)
US avg: 7.3%
75 to 843.1%(5,961)
US avg: 4%
85 and over1%(1,987)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$29,420
−8%inflation adjusted, since 2000
vs $41,941 in 2000
US average: $30,130
1990 – 2024
Per capita income
$15,143
−36%vs 2000
vs $23,498 in 2000
US average: $14,340
Poverty rate
16.1%
+1.1 ptsvs 2000
vs 15.0% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$74,700
−29%inflation adjusted, since 2000
vs $137,700 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$472
−3%inflation adjusted, since 2000
vs $644 in 2000
US average: $450
Owner-occupied
46.9%
−0.8 ptsvs 2000
vs 47.7% in 2000
53.1% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic82%(170,509)
Black5.8%(11,987)
Hispanic / Latino4.1%(8,512)
Asian5.8%(12,000)
Other0%
1990
White, non-Hispanic90.8%(173,690)
Black4.1%(7,925)
Hispanic / Latino1.9%(3,614)
Asian3.9%(7,406)
Other1.2%(2,241)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican5.6%(15,604)
South American1.3%(3,643)
Puerto Rican0.7%(1,951)
Central American0.6%(1,595)
Colombian0.5%(1,394)
Spaniard0.4%(1,073)
Venezuelan0.2%(666)
Cuban0.2%(619)
Ecuadorian0.2%(546)
Honduran0.2%(474)
Nicaraguan0.2%(430)
Argentine0.1%(329)
+ 9 more hispanic origin groups with data
Dominican0.1%(255)
Uruguayan0.1%(237)
Costa Rican0.1%(232)
Chilean0.1%(228)
Peruvian0.1%(204)
Panamanian0.1%(185)
Guatemalan0.1%(164)
Salvadoran0%(110)
Bolivian0%(30)
Asian origin
Chinese2.6%(7,259)
Asian Indian2.2%(6,084)
Hmong0.7%(1,880)
Korean0.5%(1,457)
Filipino0.4%(981)
Laotian0.3%(786)
Vietnamese0.2%(596)
Japanese0.2%(479)
Pakistani0.2%(437)
Taiwanese0.1%(380)
Cambodian0.1%(300)
Indonesian0.1%(159)
+ 10 more asian origin groups with data
Thai0.1%(158)
Malaysian0%(112)
Nepalese0%(98)
Bhutanese0%(42)
Kazakh0%(34)
Burmese0%(29)
Pacific Islander origin
Chamorro0%(34)
Samoan0%(24)
Ancestry
German27.5%(76,382)
Irish12.4%(34,409)
English9.5%(26,529)
Norwegian5.8%(16,038)
Polish5.4%(15,036)
Italian4.2%(11,669)
Swedish2%(5,567)
American1.9%(5,236)
French1.9%(5,209)
Dutch1.9%(5,157)
Scottish1.8%(5,127)
+ 49 more ancestry groups with data
Swiss1.1%(2,933)
Czech1%(2,675)
Russian0.9%(2,572)
Welsh0.7%(1,973)
British0.7%(1,939)
Danish0.6%(1,696)
Arab0.6%(1,672)
Scotch-Irish0.5%(1,335)
French Canadian0.4%(1,200)
Hungarian0.4%(1,113)
Finnish0.4%(1,021)
Lithuanian0.4%(984)
Ukrainian0.4%(976)
Somali0.3%(952)
Greek0.3%(921)
Croatian0.3%(838)
Austrian0.3%(817)
Belgian0.3%(790)
West Indian0.3%(768)
Portuguese0.2%(556)
Iranian0.2%(531)
Slovak0.2%(522)
Canadian0.2%(476)
Romanian0.2%(462)
Lebanese0.2%(432)
Brazilian0.1%(387)
Jamaican0.1%(386)
Egyptian0.1%(373)
Turkish0.1%(366)
Slovene0.1%(250)
Haitian0.1%(210)
Nigerian0.1%(207)
Serbian0.1%(191)
Latvian0.1%(185)
Palestinian0.1%(177)
Israeli0.1%(158)
Bulgarian0%(129)
Armenian0%(92)
Ghanaian0%(78)
Guyanese0%(73)
Ethiopian0%(62)
Syrian0%(42)
Jordanian0%(41)
Barbadian0%(26)
Moroccan0%(22)
Kenyan0%(15)
Section 05

Education

Bachelor's degree or higher
42.0%
−6.2 ptsvs 2000
vs 48.2% in 2000
US average: 20.3%
High school or higher
90.6%
−1.8 ptsvs 2000
vs 92.4% in 2000
US average: 75.2%
Graduate degree
18.5%
−2.4 ptsvs 2000
vs 20.9% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
16.6 min
+49%vs 2000
vs 11.1 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married53.6%(64,161)
Married38.3%(45,879)
Widowed1.5%(1,830)
Divorced6.5%(7,788)
Women 15+
Never married48.7%(58,603)
Married37.4%(44,990)
Widowed4.5%(5,473)
Divorced9.4%(11,370)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
4.2%
−3.6 ptssince 2013
from 7.8% in 2013
US average: 8.4%
Employer-based
70.5%
−2.0 ptssince 2020
from 72.5% in 2020
US average: 54.8%
Direct-purchase
13.7%
−0.6 ptssince 2020
from 14.3% in 2020
US average: 13.8%
Medicare
13.5%
+0.8 ptssince 2020
from 12.7% in 2020
US average: 18.4%
Medicaid
12.9%
+1.6 ptssince 2020
from 11.3% in 2020
US average: 20.9%
VA health care
1.1%
−0.4 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
81.3%
−2.3 ptssince 2020
from 83.6% in 2020
US average: 67.1%
Any public
24.7%
+2.0 ptssince 2020
from 22.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)23.5%(1,878)
US avg: 26.4%
Gulf War (1990s)16.7%(1,333)
US avg: 24.3%
Vietnam era32.4%(2,594)
US avg: 33.1%
Korean War6.7%(533)
US avg: 4.5%
World War II2.9%(233)
US avg: 1%

Share of the 8,006 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Madison, Wisconsin?

Madison, Wisconsin has about 191,262 residents according to the 1990 Census.

What is the median household income in Madison, Wisconsin?

The typical household in Madison, Wisconsin earns about $29,420 a year. Half of households make more than that, and half make less.

Is Madison, Wisconsin expensive?

In Madison, Wisconsin, the median home is worth about $74,700, and the typical rent is about $472 a month.

How educated are people in Madison, Wisconsin?

About 42.0% of adults age 25 and over in Madison, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Madison, Wisconsin?

About 16.1% of people in Madison, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →