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CITY · 1990 CENSUS

Madison

Wisconsin · 191,262 residents · 83.088 sq mi
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The short version

Madison has roughly average household income, with a median household income of $29,420. Population has declined 8% since 2000. 42% of adults hold a bachelor's degree or higher, well above the national rate of 20%. Median home value is $74,700.

At a glance
Average income
near the US median
US median: $30,130
Younger
median age 29.3
US median: 33.0
More educated
42% hold a bachelor's degree
US average: 20%
More affordable
home values down 29%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
191,262
−8%vs 2000
vs 208,054 in 2000
1990 – 2025
Population density
2,302 / sq mi
−8%vs 2000
vs 2,504 / sq mi in 2000
US average: 221
Median age
29.3
−4%vs 2000
vs 30.6 in 2000
US average: 33.0
Population, 1990 – 2024
183K209K235K261K287K1990201020202024Madison
2024278K
1990201020202024
Section 02

Income & economy

Median household income
$29,420
−8%inflation adjusted, since 2000
vs $41,941 in 2000
US average: $30,130
1990 – 2024
Per capita income
$15,143
−36%vs 2000
vs $23,498 in 2000
US average: $14,340
Poverty rate
16.1%
+1.1 ptsvs 2000
vs 15.0% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$74,700
−29%inflation adjusted, since 2000
vs $137,700 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$472
−3%inflation adjusted, since 2000
vs $644 in 2000
US average: $450
Owner-occupied
46.9%
−0.8 ptsvs 2000
vs 47.7% in 2000
53.1% rent
Afford Score
2.5
−23%vs 2000
vs 3.3 in 2000
1990 – 2024
RELATED:See current rent listings in Madison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic82%(170,509)
Black5.8%(11,987)
Hispanic / Latino4.1%(8,512)
Asian5.8%(12,000)
Other0%
Diversity Score35.7%(74,329)
1990
White, non-Hispanic90.8%(173,690)
Black4.1%(7,925)
Hispanic / Latino1.9%(3,614)
Asian3.9%(7,406)
Other1.2%(2,241)
Diversity Score25.3%(48,303)
Diversity Score
25
−29%vs 2000
vs 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
42.0%
−6.2 ptsvs 2000
vs 48.2% in 2000
US average: 20.3%
High school or higher
90.6%
−1.8 ptsvs 2000
vs 92.4% in 2000
US average: 75.2%
Graduate degree
18.5%
−2.4 ptsvs 2000
vs 20.9% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
16.6 min
+49%vs 2000
vs 11.1 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Explore

Neighborhoods in Madison

CapitolHill Farms, University NeighborhNeighborhoods in Madison
Drill deeper

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Head to head

Compare Madison to nearby cities

MADISON VS
Middleton
Income$89,524+204%
Home value$484,200+548%
Population23,115−92%
SEE FULL COMPARISON →
MADISON VS
Monona
Income$87,773+198%
Home value$427,900+473%
Population8,664−97%
SEE FULL COMPARISON →
MADISON VS
Waunakee
Income$125,220+326%
Home value$515,900+591%
Population16,411−94%
SEE FULL COMPARISON →
MADISON VS
Fitchburg
Income$86,516+194%
Home value$417,200+459%
Population34,615−88%
SEE FULL COMPARISON →
Frequently asked

How many people live in Madison, Wisconsin?

Madison, Wisconsin has about 191,262 residents according to the 1990 Census.

What is the median household income in Madison, Wisconsin?

The typical household in Madison, Wisconsin earns about $29,420 a year. Half of households make more than that, and half make less.

Is Madison, Wisconsin expensive?

In Madison, Wisconsin, the median home is worth about $74,700, and the typical rent is about $472 a month.

How educated are people in Madison, Wisconsin?

About 42.0% of adults age 25 and over in Madison, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Madison, Wisconsin?

About 16.1% of people in Madison, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →