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CITY · 2010 ACS

Madison

Wisconsin · 233,209 residents · 83.1 sq mi
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The short version

Madison is a city of 233,209 people in Wisconsin. This is an unusually credentialed place: 52% of adults have a four-year degree. This skews young, with a median age of 30.9. 49% of homes are owner-occupied. Getting to work takes 19 minutes on average. The poverty rate is 17.9%, above the 13.8% national rate.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 30.9
US median: 37.2
More educated
52% hold a bachelor's degree
US average: 28%
Less affordable
home values up 26%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

233,209
+12%since 2000
from 208,054 in 2000
1990 – 2025
30.9
+1%since 2000
from 30.6 in 2000
US average: 37.2
Land area
83.1 sq mi
Population, 19902024
183K209K235K261K287K19902000201020202024Madison
2024278K
1990201020202024
Age distribution, 2010
Under 55.8%(13,561)
US avg: 6.5%
5 to 94.9%(11,341)
US avg: 6.6%
10 to 144.3%(9,957)
US avg: 6.7%
15 to 197.1%(16,508)
US avg: 7.1%
20 to 2415%(34,919)
US avg: 7%
25 to 3419.6%(45,633)
US avg: 13.3%
35 to 4411.9%(27,731)
US avg: 13.3%
45 to 5411.5%(26,926)
US avg: 14.6%
55 to 6410.4%(24,250)
US avg: 11.8%
65 to 744.9%(11,338)
US avg: 7%
75 to 843.1%(7,248)
US avg: 4.2%
85 and over1.6%(3,797)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$52,550
−1%inflation adjusted, since 2000
from $41,941 in 2000
US average: $52,703
1990 – 2024
$29,782
+27%since 2000
from $23,498 in 2000
US average: $27,286
Households earning $100K+
33.1%
+1.5 ptssince 2009
from 31.6% in 2009
US average: 33.3%
17.9%
+3.0 ptssince 2000
from 15.0% in 2000
US average: 13.8%
0.453
US average: 0.461
Workforce by industry, 2010
Information9.8%
US avg: 11.5%
Retail trade8.2%
US avg: 10.9%
Other services7.3%
US avg: 7%
Public administration5.7%
US avg: 4.9%
Arts, entertainment, food3.2%
US avg: 2.4%
Wholesale trade2.9%
US avg: 7.2%
Finance & insurance2.7%
US avg: 5.1%
Professional, scientific, technical2%
US avg: 4.2%
Transportation & warehousing1.8%
US avg: 3.1%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.4%
US avg: 1.9%
Construction0.4%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$220,200
+26%inflation adjusted, since 2000
from $137,700 in 2000
US average: $225,659
1990 – 2024
$847
+4%inflation adjusted, since 2000
from $644 in 2000
US average: $853
49.3%
+1.6 ptssince 2000
from 47.7% in 2000
50.7% rent
8.7%
−0.4 ptssince 2009
from 9.1% in 2009
US average: 12.1%
2.22 people
−1%since 2009
from 2.24 people in 2009
US average: 2.60
30.2%
+0.2 ptssince 2009
from 30.1% in 2009
US average: 30.9%
51.4%
−1.1 ptssince 2009
from 52.5% in 2009
US average: 46.8%
4.2
Unchangedsince 2009
from 4.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic82%(170,509)
Black5.8%(11,987)
Hispanic / Latino4.1%(8,512)
Asian5.8%(12,000)
Other0%
2010
White, non-Hispanic75.7%(176,463)
Black7.1%(16,507)
Hispanic / Latino6.8%(15,948)
Asian7.3%(17,126)
Other2.7%(6,184)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.9%(9,046)
South American0.8%(1,876)
Puerto Rican0.6%(1,441)
Colombian0.2%(487)
Peruvian0.2%(367)
Nicaraguan0.1%(340)
Cuban0.1%(233)
Venezuelan0.1%(211)
Ecuadorian0.1%(197)
Argentine0.1%(193)
Chilean0.1%(177)
+ 9 more hispanic origin groups with data
Bolivian0.1%(172)
Honduran0.1%(144)
Spaniard0.1%(140)
Guatemalan0.1%(124)
Salvadoran0.1%(117)
Dominican0%(41)
Ancestry
German35.5%(81,456)
Irish13.9%(31,932)
Norwegian9.8%(22,465)
English8.9%(20,375)
Polish5.5%(12,532)
Italian4.1%(9,422)
French3%(6,955)
Swedish2.9%(6,536)
Dutch2.1%(4,872)
American2%(4,593)
Scottish2%(4,523)
+ 47 more ancestry groups with data
Swiss1.6%(3,652)
Scotch-Irish1.4%(3,171)
Danish1.4%(3,128)
Russian1.3%(3,045)
Czech1.2%(2,835)
Welsh1.1%(2,470)
British0.6%(1,387)
Hungarian0.6%(1,275)
French Canadian0.5%(1,203)
Austrian0.5%(1,082)
Arab0.4%(974)
Finnish0.4%(947)
Greek0.4%(919)
Belgian0.3%(759)
Ukrainian0.3%(636)
Nigerian0.2%(571)
Lithuanian0.2%(545)
Romanian0.2%(490)
West Indian0.2%(475)
Croatian0.2%(415)
Iranian0.2%(406)
Canadian0.2%(358)
Slovak0.1%(319)
Jamaican0.1%(316)
Lebanese0.1%(273)
Armenian0.1%(264)
Slovene0.1%(243)
Brazilian0.1%(198)
Portuguese0.1%(192)
Turkish0.1%(163)
Latvian0.1%(149)
Kenyan0.1%(144)
Egyptian0.1%(142)
Macedonian0.1%(126)
Serbian0.1%(124)
Ethiopian0.1%(115)
Somali0%(111)
Israeli0%(103)
Haitian0%(73)
Moroccan0%(68)
Syrian0%(46)
Bulgarian0%(37)
Iraqi0%(32)
Jordanian0%(13)
Section 05

Education

52.2%
+4.1 ptssince 2000
from 48.2% in 2000
US average: 27.9%
High school or higher
94.1%
+1.6 ptssince 2000
from 92.4% in 2000
US average: 84.9%
23.6%
+2.8 ptssince 2000
from 20.9% in 2000
US average: 10.2%
Section 06

Commute & transportation

18.7 min
+68%since 2000
from 11.1 min in 2000
US average: 25.2
64.1%
Unchangedsince 2009
from 64.0% in 2009
US average: 76.2%
9.7%
+0.1 ptssince 2009
from 9.5% in 2009
US average: 10.4%
8.5%
+0.3 ptssince 2009
from 8.1% in 2009
US average: 4.7%
3.1%
+0.1 ptssince 2009
from 3.0% in 2009
US average: 4.1%
9.4%
−0.9 ptssince 2009
from 10.3% in 2009
US average: 2.8%
4.5%
+0.3 ptssince 2009
from 4.2% in 2009
US average: 0.5%
11.7%
Unchangedsince 2009
from 11.8% in 2009
US average: 8.7%
Section 07

Work & employment

19.6%
−0.3 ptssince 2009
from 19.9% in 2009
US average: 12.9%
49.5%
+1.0 ptssince 2009
from 48.5% in 2009
US average: 35.2%
Section 08

People & community

49.0%
Unchangedsince 2009
from 49.0% in 2009
51.0%
Unchangedsince 2009
from 51.0% in 2009
10.2%
+0.7 ptssince 2009
from 9.5% in 2009
US average: 12.8%
6.5%
Unchangedsince 2009
from 6.5% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married53.6%(64,161)
Married38.3%(45,879)
Widowed1.5%(1,830)
Divorced6.5%(7,788)
Women 15+
Never married48.7%(58,603)
Married37.4%(44,990)
Widowed4.5%(5,473)
Divorced9.4%(11,370)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

4.2%
−3.6 ptssince 2013
from 7.8% in 2013
US average: 8.4%
70.5%
−2.0 ptssince 2020
from 72.5% in 2020
US average: 54.8%
Direct-purchase
13.7%
−0.6 ptssince 2020
from 14.3% in 2020
US average: 13.8%
13.5%
+0.8 ptssince 2020
from 12.7% in 2020
US average: 18.4%
12.9%
+1.6 ptssince 2020
from 11.3% in 2020
US average: 20.9%
VA health care
1.1%
−0.4 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
81.3%
−2.3 ptssince 2020
from 83.6% in 2020
US average: 67.1%
Any public
24.7%
+2.0 ptssince 2020
from 22.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)23.5%(1,878)
US avg: 26.4%
Gulf War (1990s)16.7%(1,333)
US avg: 24.3%
Vietnam era32.4%(2,594)
US avg: 33.1%
Korean War6.7%(533)
US avg: 4.5%
World War II2.9%(233)
US avg: 1%

Share of the 8,006 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

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Frequently asked

How many people live in Madison, Wisconsin?

Madison, Wisconsin has about 233,209 residents according to the 2010 American Community Survey.

What is the median household income in Madison, Wisconsin?

The typical household in Madison, Wisconsin earns about $52,550 a year. Half of households make more than that, and half make less.

Is Madison, Wisconsin expensive?

In Madison, Wisconsin, the median home is worth about $220,200, and the typical rent is about $847 a month.

How educated are people in Madison, Wisconsin?

About 52.2% of adults age 25 and over in Madison, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Madison, Wisconsin?

About 17.9% of people in Madison, Wisconsin live below the federal poverty line.

Has Madison, Wisconsin grown since 1990?

Yes, Madison, Wisconsin has grown since 1990. The population has added about 41,947 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →