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CITY · 2010 ACS

Madison

Wisconsin · 233,209 residents · 83.088 sq mi
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The short version

Madison has roughly average household income, with a median household income of $52,550. Population has held roughly steady since 2000. 52% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $220,200. At a median age of 30.9, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 30.9
US median: 37.2
More educated
52% hold a bachelor's degree
US average: 28%
Less affordable
home values up 26%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
233,209
+12%since 2000
from 208,054 in 2000
1990 – 2025
Population density
2,807 / sq mi
+12%since 2000
from 2,504 / sq mi in 2000
US average: 261
Median age
30.9
+1%since 2000
from 30.6 in 2000
US average: 37.2
Population, 1990 – 2024
183K209K235K261K287K1990201020202024Madison
2024278K
1990201020202024
Section 02

Income & economy

Median household income
$52,550
−1%inflation adjusted, since 2000
from $41,941 in 2000
US average: $52,703
1990 – 2024
Per capita income
$29,782
+27%since 2000
from $23,498 in 2000
US average: $27,286
Households earning $100K+
33.1%
+1.5 ptssince 2009
from 31.6% in 2009
US average: 33.3%
Poverty rate
17.9%
+3.0 ptssince 2000
from 15.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.453
US average: 0.461
Workforce by industry, 2010
Information9.8%
US avg: 11.5%
Retail trade8.2%
US avg: 10.9%
Other services7.3%
US avg: 7%
Public administration5.7%
US avg: 4.9%
Arts, entertainment, food3.2%
US avg: 2.4%
Wholesale trade2.9%
US avg: 7.2%
Finance & insurance2.7%
US avg: 5.1%
Professional, scientific, technical2%
US avg: 4.2%
Transportation & warehousing1.8%
US avg: 3.1%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.4%
US avg: 1.9%
Construction0.4%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$220,200
+26%inflation adjusted, since 2000
from $137,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$847
+4%inflation adjusted, since 2000
from $644 in 2000
US average: $853
Owner-occupied
37.8%
−9.9 ptssince 2000
from 47.7% in 2000
50.7% rent
Vacancy rate
8.7%
−0.4 ptssince 2009
from 9.1% in 2009
US average: 12.1%
Owner cost-burdened
30.2%
+0.2 ptssince 2009
from 30.1% in 2009
US average: 30.9%
Renter cost-burdened
51.4%
−1.1 ptssince 2009
from 52.5% in 2009
US average: 46.8%
Afford Score
4.2
+28%since 2000
from 3.3 in 2000
1990 – 2024
RELATED:See current rent listings in Madison on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic82%(170,509)
Black5.8%(11,987)
Hispanic / Latino4.1%(8,512)
Asian5.8%(12,000)
Other0%
Diversity Score35.7%(74,329)
2010
White, non-Hispanic75.7%(176,463)
Black7.1%(16,507)
Hispanic / Latino6.8%(15,948)
Asian7.3%(17,126)
Other2.7%(6,184)
Diversity Score50.8%(118,553)
Diversity Score
51
+42%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
52.2%
+4.1 ptssince 2000
from 48.2% in 2000
US average: 27.9%
High school or higher
94.1%
+1.6 ptssince 2000
from 92.4% in 2000
US average: 84.9%
Graduate degree
23.6%
+2.8 ptssince 2000
from 20.9% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.7 min
+68%since 2000
from 11.1 min in 2000
US average: 25.2
Drive alone to work
64.1%
Unchangedsince 2009
from 64.0% in 2009
US average: 76.2%
Carpooled to work
9.7%
+0.1 ptssince 2009
from 9.5% in 2009
US average: 10.4%
Public transit
8.5%
+0.3 ptssince 2009
from 8.1% in 2009
US average: 4.7%
Worked from home
3.1%
+0.1 ptssince 2009
from 3.0% in 2009
US average: 4.1%
Walked to work
9.4%
−0.9 ptssince 2009
from 10.3% in 2009
US average: 2.8%
Biked to work
4.5%
+0.3 ptssince 2009
from 4.2% in 2009
US average: 0.5%
No vehicle available
11.7%
Unchangedsince 2009
from 11.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
19.6%
−0.3 ptssince 2009
from 19.9% in 2009
US average: 12.9%
Management & professional
49.5%
−24.7 ptssince 2009
from 74.2% in 2009
US average: 35.2%
Section 08

People & community

Male
49.0%
Unchangedsince 2009
from 49.0% in 2009
Female
51.0%
Unchangedsince 2009
from 51.0% in 2009
Foreign born
10.2%
+0.7 ptssince 2009
from 9.5% in 2009
US average: 12.8%
Veterans
6.5%
−42.0 ptssince 2009
from 48.5% in 2009
US average: 9.9%
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Neighborhoods in Madison

CapitolHill Farms, University NeighborhNeighborhoods in Madison
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Compare Madison to nearby cities

MADISON VS
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Income$89,524+70%
Home value$484,200+120%
Population23,115−92%
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MADISON VS
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Income$87,773+67%
Home value$427,900+94%
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MADISON VS
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MADISON VS
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Population34,615−88%
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Frequently asked

How many people live in Madison, Wisconsin?

Madison, Wisconsin has about 233,209 residents according to the 2010 American Community Survey.

What is the median household income in Madison, Wisconsin?

The typical household in Madison, Wisconsin earns about $52,550 a year. Half of households make more than that, and half make less.

Is Madison, Wisconsin expensive?

In Madison, Wisconsin, the median home is worth about $220,200, and the typical rent is about $847 a month.

How educated are people in Madison, Wisconsin?

About 52.2% of adults age 25 and over in Madison, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Madison, Wisconsin?

About 17.9% of people in Madison, Wisconsin live below the federal poverty line.

Has Madison, Wisconsin grown since 1990?

Yes, Madison, Wisconsin has grown since 1990. The population has added about 41,947 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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