Chula Vista is home to 276,375 people in California. Home values have more than tripled since 2000, reaching $758,700. Since 2000 the city has risen by half, up 102,819 people. Few US cities rank higher on income. 29% of people here were born outside the United States. Density works out to 5,568 people per square mile.
At a glance
Wealthier
median household income $108,032, above the US median
US median: $82,259
Younger
median age 37.1
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 123%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Chula Vista
What changed most since 1990
White share50.0% → 15.3%(−34.7 pts)US over the same years: −17.8 pts
Hispanic share36.8% → 61.1%(+24.3 pts)US over the same years: +9.9 pts
Population135,163 → 276,375(+104%)US over the same years: +35%
Chula Vista's population equals 8.4% of San Diego County's. Its number of people who work from home equals 5.3% of the county's. Its number of adults with a bachelor's degree or higher equals 6.2% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)45.3%(7,773)
US avg: 26.4%
Gulf War (1990s)47.1%(8,087)
US avg: 24.3%
Vietnam era19.7%(3,382)
US avg: 33.1%
Korean War2.2%(380)
US avg: 4.5%
World War II0.9%(147)
US avg: 1%
Share of the 17,156 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Chula Vista, decade by decade
Chula Vista population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
135,163
$76,831
$391,211
17.7%
75.8
2000
173,556
$81,721
$340,832
22.2%
79.9
2010
243,916
$91,751
$640,164
26.4%
74.7
2020
275,487
$104,395
$638,138
29.2%
74.0
2024
276,375
$108,032
$758,700
33.2%
72.3
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
