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NEIGHBORHOOD

South of Market

California · San Francisco · 35,715 residents · 1.248 sq mi
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The short version

South of Market is significantly wealthier than the US average, with a median household income of $143,896. Population has held roughly steady since 2024. 59% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $854,973. Despite a median home value of $854,973, the poverty rate sits 53% above the US average — a pattern often seen in resort and college towns. These figures are approximated by combining the 9 census tracts that make up South of Market; the Census Bureau does not tabulate data for neighborhoods directly.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.6
US median: 38.9
More educated
59% hold a bachelor's degree
US average: 36%
Renter-heavy
24% owner-occupied
US average: 65%
Section 01

Population & growth

Total population
35,715
Population density
28,618 / sq mi
US average: 281
Median age
36.6
US average: 38.9
Section 02

Income & economy

Median household income
$143,896
US average: $82,259
Per capita income
$90,350
US average: $44,673
Households earning $100K+
66.6%
US average: 53.3%
Poverty rate
19.1%
US average: 12.5%
Income inequality (Gini)
0.493
US average: 0.476
Workforce by industry, 2024
Arts, entertainment, food9.7%
US avg: 1.9%
Information9.4%
US avg: 10.8%
Other services8.8%
US avg: 6.7%
Public administration5.8%
US avg: 4.8%
Retail trade5.4%
US avg: 9.9%
Finance & insurance4.1%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Transportation & warehousing3.6%
US avg: 2.2%
Wholesale trade2.8%
US avg: 6.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$854,973
US average: $376,019
Median gross rent
$2,725
US average: $1,442
Owner-occupied
24.1%
75.9% rent
Vacancy rate
15.5%
US average: 10.0%
Owner cost-burdened
37.6%
US average: 22.9%
Renter cost-burdened
40.0%
US average: 47.4%
Afford Score
5.9
RELATED:See current rent listings in South of Market on RentDataNow
Section 04

Race & ethnicity

2024
White, non-Hispanic30.4%(10,857)
Black9.3%(3,311)
Hispanic / Latino17%(6,069)
Asian37.2%(13,287)
Other6.1%(2,191)
Diversity Score91%(32,498)
2024
White, non-Hispanic30.4%(10,857)
Black9.3%(3,311)
Hispanic / Latino17%(6,069)
Asian37.2%(13,287)
Other6.1%(2,191)
Diversity Score91%(32,498)
Diversity Score
91
Section 05

Education

Bachelor's degree or higher
59.0%
US average: 35.6%
High school or higher
89.6%
US average: 89.6%
Graduate degree
23.7%
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.6 min
US average: 26.5
Drive alone to work
16.5%
US average: 68.9%
Carpooled to work
2.8%
US average: 8.5%
Public transit
23.3%
US average: 3.2%
Worked from home
29.4%
US average: 15.0%
Walked to work
18.2%
US average: 2.4%
Biked to work
4.0%
US average: 0.4%
No vehicle available
48.0%
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.0%
US average: 5.2%
Labor force participation
75.1%
US average: 63.5%
Self-employed
9.8%
US average: 13.1%
Management & professional
66.3%
US average: 42.5%
Section 08

People & community

Male
59.6%
Female
40.4%
Foreign born
39.4%
US average: 14.1%
Veterans
2.9%
US average: 6.2%
With a disability
15.1%
US average: 13.3%
Uninsured
4.7%
US average: 8.4%
Broadband at home
89.1%
US average: 91.0%
English only at home
50.8%
US average: 77.7%
Spanish at home
13.4%
US average: 13.6%
Explore

Neighborhoods in San Francisco

BayviewBernal HeightsCentral RichmondCentral SunsetChinatownCow HollowCrocker AmazonDiamond HeightsDowntownEureka Valley - Dolores Heights - CastroExcelsiorFinancial DistrictHaight-AshburyHayes ValleyHunters PointInglesideInner RichmondInner SunsetJordan Park - Laurel HeightsLakeshoreLone MountainLower Pacific HeightsMarinaMissionMission TerraceNob HillNoe ValleyNorth BeachNorth PanhandleNorth WaterfrontOceanviewOuter MissionOuter ParksideOuter RichmondOuter SunsetPacific HeightsParksidePortolaPotrero HillRussian HillSilver TerraceSouth BeachStonestownTelegraph HillTenderloinVan Ness - Civic CenterVisitacion ValleyWestern AdditionYerba BuenaNeighborhoods in San Francisco
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Frequently asked

How many people live in South of Market, San Francisco, California?

South of Market, San Francisco, California has about 35,715 residents according to the 2024 American Community Survey.

What is the median household income in South of Market, San Francisco, California?

The typical household in South of Market, San Francisco, California earns about $143,896 a year. Half of households make more than that, and half make less.

Is South of Market, San Francisco, California expensive?

In South of Market, San Francisco, California, the median home is worth about $854,973, and the typical rent is about $2,725 a month.

How educated are people in South of Market, San Francisco, California?

About 59.0% of adults age 25 and over in South of Market, San Francisco, California hold a bachelor's degree or higher.

What is the poverty rate in South of Market, San Francisco, California?

About 19.1% of people in South of Market, San Francisco, California live below the federal poverty line.

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Containing area
San Francisco

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →