NEIGHBORHOOD
South of Market
California · San Francisco · 35,715 residents · 1.25 sq mi
The short version
South of Market is a neighborhood of 35,715 people in San Francisco. 24% of homes are owner-occupied. The typical home is worth $854,973. This is an unusually credentialed place: 59% of adults have a four-year degree. The foreign-born share is 39%. Median rent is $2,725 a month. These figures are approximated by combining the 9 census tracts that make up South of Market; the Census Bureau does not tabulate data for neighborhoods directly.
At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 36.6
US median: 38.9
More educated
59% hold a bachelor's degree
US average: 36%
Renter-heavy
24% owner-occupied
US average: 65%
Section 01
Population & growth
Total population
35,715
Population density
28,618 / sq mi
US average: 281
Median age
36.6
US average: 38.9
Land area
1.25 sq mi
Section 02
Income & economy
Median household income
$143,896
US average: $82,259
Per capita income
$90,350
US average: $44,673
Households earning $100K+
66.6%
US average: 53.3%
Poverty rate
19.1%
US average: 12.5%
Income inequality (Gini)
0.493
US average: 0.476
Workforce by industry, 2024
Arts, entertainment, food9.7%
Information9.4%
Other services8.8%
Public administration5.8%
Retail trade5.4%
Finance & insurance4.1%
Professional, scientific, technical4%
Transportation & warehousing3.6%
Wholesale trade2.8%
Agriculture, forestry, fishing0.2%
Construction0.2%
Education & health services0.1%
Manufacturing0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
Median home value
$854,973
US average: $376,019
Median gross rent
$2,725
US average: $1,442
Owner-occupied
24.1%
75.9% rent
Vacancy rate
15.5%
US average: 10.0%
Persons per household
1.83 people
US average: 2.54
Owner cost-burdened
37.6%
US average: 22.9%
Renter cost-burdened
40.0%
US average: 47.4%
Afford Score
5.9
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04
Race & ethnicity
2024
White, non-Hispanic30.4%(10,857)
Black9.3%(3,311)
Hispanic / Latino17%(6,069)
Asian37.2%(13,287)
Other6.1%(2,191)
2024
White, non-Hispanic30.4%(10,857)
Black9.3%(3,311)
Hispanic / Latino17%(6,069)
Asian37.2%(13,287)
Other6.1%(2,191)
Diversity Score
91
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 05
Education
Bachelor's degree or higher
59.0%
US average: 35.6%
High school or higher
89.6%
US average: 89.6%
Graduate degree
23.7%
US average: 14.0%
Section 06
Commute & transportation
Average commute
28.6 min
US average: 26.5
Drive alone to work
16.5%
US average: 68.9%
Carpooled to work
2.8%
US average: 8.5%
Public transit
23.3%
US average: 3.2%
Worked from home
29.4%
US average: 15.0%
Walked to work
18.2%
US average: 2.4%
Biked to work
4.0%
US average: 0.4%
No vehicle available
48.0%
US average: 8.3%
Section 07
Work & employment
Unemployment rate
7.0%
US average: 5.2%
Labor force participation
75.1%
US average: 63.5%
Self-employed
9.8%
US average: 13.1%
Management & professional
66.3%
US average: 42.5%
Section 08
People & community
Male
59.6%
Female
40.4%
Foreign born
39.4%
US average: 14.1%
Veterans
2.9%
US average: 6.2%
With a disability
15.1%
US average: 13.3%
Uninsured
4.7%
US average: 8.4%
Broadband at home
89.1%
US average: 91.0%
English only at home
50.8%
US average: 77.7%
Spanish at home
13.4%
US average: 13.6%
Explore
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Drill deeper
Places similar to South of Market
Westchester
Pop 36,548
Tarzana
Pop 36,991
Hollywood Hills
Pop 35,787
Venice
Pop 35,220
Places similar to South of MarketHead to head
Compare South of Market side by side
SOUTH OF MARKET VS
Westchester
Income$148,807+3%
Home value$1,313,823+54%
Population36,548+2%
SEE FULL COMPARISON →
SOUTH OF MARKET VS
Tarzana
Income$136,582−5%
Home value$1,186,285+39%
Population36,991+4%
SEE FULL COMPARISON →
SOUTH OF MARKET VS
Hollywood Hills
Income$133,776−7%
Home value$1,790,091+109%
Population35,787same
SEE FULL COMPARISON →
SOUTH OF MARKET VS
Venice
Income$131,003−9%
Home value$1,797,264+110%
Population35,220−1%
SEE FULL COMPARISON →
Frequently asked
How many people live in South of Market, San Francisco, California?
South of Market, San Francisco, California has about 35,715 residents according to the 2024 American Community Survey.
What is the median household income in South of Market, San Francisco, California?
The typical household in South of Market, San Francisco, California earns about $143,896 a year. Half of households make more than that, and half make less.
Is South of Market, San Francisco, California expensive?
In South of Market, San Francisco, California, the median home is worth about $854,973, and the typical rent is about $2,725 a month.
How educated are people in South of Market, San Francisco, California?
About 59.0% of adults age 25 and over in South of Market, San Francisco, California hold a bachelor's degree or higher.
What is the poverty rate in South of Market, San Francisco, California?
About 19.1% of people in South of Market, San Francisco, California live below the federal poverty line.
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Containing area
San FranciscoDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024