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MICROPOLITAN AREA · 2020 ACS

Branson Micro

Branson, MO · 1 counties · 56,066 residents · 632.263 sq mi
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The short version

Branson has notably lower household income than the US average, with a median household income of $47,860. Population has grown 41% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $149,900.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 42.3
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
56,066
+41%since 2000
from 39,703 in 2000
1990 – 2025
Population density
89 / sq mi
+41%since 2000
from 63 / sq mi in 2000
US average: 280
Median age
42.3
+9%since 2000
from 38.8 in 2000
US average: 38.8
Population, 1990 – 2024
22K32K41K50K60K1990201020202024Branson
202457K
1990201020202024
Section 02

Income & economy

Median household income
$47,860
+3%inflation adjusted, since 2000
from $30,898 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,659
+43%since 2000
from $17,267 in 2000
US average: $35,364
Households earning $100K+
26.7%
+8.7 ptssince 2009
from 18.0% in 2009
US average: 43.9%
Poverty rate
15.7%
+3.3 ptssince 2000
from 12.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Information16.8%
US avg: 11.1%
Wholesale trade7.1%
US avg: 6.7%
Other services5.7%
US avg: 6.6%
Finance & insurance5%
US avg: 5.5%
Retail trade4.5%
US avg: 10%
Professional, scientific, technical4.3%
US avg: 4.7%
Public administration3.2%
US avg: 4.7%
Arts, entertainment, food2.5%
US avg: 2%
Agriculture, forestry, fishing1.5%
US avg: 1.7%
Construction1%
US avg: 1.2%
Transportation & warehousing1%
US avg: 2.5%
Education & health services0.7%
US avg: 0.8%
Manufacturing0.4%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$149,900
+23%inflation adjusted, since 2000
from $81,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$795
+10%inflation adjusted, since 2000
from $483 in 2000
US average: $1,124
Owner-occupied
62.8%
−6.1 ptssince 2000
from 68.9% in 2000
37.2% rent
Afford Score
3.1
+19%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Branson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.8%(37,651)
Black0.3%(129)
Hispanic / Latino2.4%(962)
Asian0.3%(136)
Other0%
Diversity Score7.7%(3,052)
Segregation Score0%
2020
White, non-Hispanic82.9%(46,468)
Black1.5%(837)
Hispanic / Latino7.7%(4,329)
Asian1.1%(608)
Other2.9%(1,617)
Diversity Score31%(17,372)
Segregation Score36.3%(20,324)
Diversity Score
31
+303%since 2000
from 8 in 2000
1990 – 2024
Segregation Score
36
Section 05

Education

Bachelor's degree or higher
21.2%
+6.3 ptssince 2000
from 14.9% in 2000
US average: 32.9%
High school or higher
90.3%
+8.9 ptssince 2000
from 81.4% in 2000
US average: 88.5%
Graduate degree
6.6%
+1.9 ptssince 2000
from 4.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.9 min
+47%since 2000
from 14.8 min in 2000
US average: 26.9
Drive alone to work
76.8%
−2.0 ptssince 2009
from 78.8% in 2009
US average: 75.1%
No vehicle available
4.1%
+0.6 ptssince 2009
from 3.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.5%
−4.1 ptssince 2011
from 8.7% in 2011
US average: 5.4%
Labor force participation
60.0%
−4.1 ptssince 2011
from 64.1% in 2011
US average: 63.4%
Management & professional
31.4%
−32.9 ptssince 2009
from 64.3% in 2009
US average: 39.3%
Section 08

People & community

Male
47.6%
−1.0 ptssince 2009
from 48.6% in 2009
Female
52.4%
+1.0 ptssince 2009
from 51.4% in 2009
Foreign born
2.9%
+0.3 ptssince 2009
from 2.7% in 2009
US average: 13.5%
Uninsured
15.8%
−61.6 ptssince 2013
from 77.4% in 2013
US average: 8.8%
In this metro

Principal cities

BransonCENTRAL12,921
What's inside

1 component county

Taney CountyCENTRAL57,001
Drill deeper

Metros similar to Branson

Danville
Pop 56,985
Henderson
Pop 57,184
Athens
Pop 63,197
Durant
Pop 51,367
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Head to head

Compare Branson side by side

BRANSON VS
Danville
Income$57,306+20%
Home value$182,234+22%
Population56,985same
SEE FULL COMPARISON →
BRANSON VS
Henderson
Income$59,026+23%
Home value$158,636+6%
Population57,184same
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BRANSON VS
Athens
Income$56,001+17%
Home value$185,000+23%
Population63,197+11%
SEE FULL COMPARISON →
BRANSON VS
Durant
Income$57,225+20%
Home value$174,900+17%
Population51,367−10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Branson, MO?

Branson, MO has about 56,066 residents according to the 2020 American Community Survey.

What is the median household income in Branson, MO?

The typical household in Branson, MO earns about $47,860 a year. Half of households make more than that, and half make less.

Is Branson, MO expensive?

In Branson, MO, the median home is worth about $149,900, and the typical rent is about $795 a month.

How educated are people in Branson, MO?

About 21.2% of adults age 25 and over in Branson, MO hold a bachelor's degree or higher.

What is the poverty rate in Branson, MO?

About 15.7% of people in Branson, MO live below the federal poverty line.

Has Branson, MO grown since 1990?

Yes, Branson, MO has grown since 1990. The population has added about 30,505 residents, a change of about 119 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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