Branson is a city of 12,817 people in Missouri. The population has more than doubled since 2000, adding 6,767 people. Owners hold 48% of the housing stock. 4% of locals were born outside the United States. Households here earn about 26% less than in Missouri as a whole. The average commute runs 18 minutes.
At a glance
Lower income
median household income $51,978, below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Branson
What changed most since 1990
Population3,706 → 12,817(+246%)US over the same years: +35%
Median age45.0 → 39.3(−5.7 years)US over the same years: +6.0 years
Homes owned by their occupants62.6% → 48.3%(−14.3 pts)US over the same years: +0.9 pts
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)5.4%(35)
US avg: 26.4%
Gulf War (1990s)8.1%(53)
US avg: 24.3%
Vietnam era52.8%(344)
US avg: 33.1%
Korean War0.8%(5)
US avg: 4.5%
World War II3.8%(25)
US avg: 1%
Share of the 651 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Branson, decade by decade
Branson population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
3,706
$53,930
$150,484
19.9%
4.0
2000
6,050
$58,287
$203,661
20.8%
18.8
2010
10,520
$65,454
$234,631
22.8%
33.3
2020
12,638
$53,553
$203,865
23.3%
47.7
2024
12,817
$51,978
$251,000
27.6%
43.4
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
