United States › Missouri › Branson CITY
Branson Missouri · 12,921 residents (2025 est.) · 21.3 sq mi
Time machine
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The short version
Branson is a city of 12,817 people in Missouri. The population has more than doubled since 2000, adding 6,767 people. Owners hold 48% of the housing stock. 4% of locals were born outside the United States. Households here earn about 26% less than in Missouri as a whole. The average commute runs 18 minutes.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 6,050 in 2000
12,921 in 2025 (Census Bureau estimate)
601 / sq mi
+66%since 2009
from 361 / sq mi in 2009
US average: 281
from 43.0 in 2000
US average: 38.9
Population, 1990 – 2024
3K 6K 8K 11K 14K 1990 2000 2010 2020 2024 Branson Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $51,978
−11%inflation adjusted, since 2000
from $31,997 in 2000
US average: $82,259
from $20,461 in 2000
US average: $44,673
Households earning $100K+
from 19.1% in 2009
US average: 53.3%
from 12.1% in 2000
US average: 12.5%
from 0.406 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 6.9%
Arts, entertainment, food 2.5%
Transportation & warehousing 2.2%
Public administration 2.1%
Education & health services 0.5%
Agriculture, forestry, fishing 0.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$251,000
+23%inflation adjusted, since 2000
from $111,800 in 2000
US average: $376,019
$961
+3%inflation adjusted, since 2000
from $510 in 2000
US average: $1,442
from 54.2% in 2000
51.7% rent
from 24.8% in 2009
US average: 10.0%
from 2.03 people in 2009
US average: 2.54
from 22.9% in 2009
US average: 22.9%
from 28.3% in 2009
US average: 47.4%
from 3.5 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 92%(5,569)
Hispanic / Latino 4.3%(258)
2024
White, non-Hispanic 80.1%(10,272)
Hispanic / Latino 6.8%(871)
from 25 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 15 more ancestry groups with data from 20.8% in 2000
US average: 35.6%
High school or higher
from 83.3% in 2000
US average: 89.6%
from 6.5% in 2000
US average: 14.0%
Section 06
Commute & transportation from 12.0 min in 2000
US average: 26.5
from 84.3% in 2009
US average: 68.9%
from 11.1% in 2009
US average: 8.5%
from 0.0% in 2009
US average: 3.2%
from 4.1% in 2009
US average: 15.0%
from 0.5% in 2009
US average: 2.4%
from 0.0% in 2009
US average: 0.4%
from 4.4% in 2009
US average: 8.3%
Section 07
Work & employment from 5.2% in 2011
US average: 5.2%
from 67.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 76.5% in 2020
US average: 74.6%
from 6.9% in 2009
US average: 13.1%
from 38.1% in 2009
US average: 42.5%
Section 08
People & community from 6.4% in 2009
US average: 14.1%
from 15.5% in 2009
US average: 6.2%
from 14.5% in 2012
US average: 13.3%
from 25.4% in 2013
US average: 8.4%
from 71.1% in 2017
US average: 91.0%
Computer in household
from 88.2% in 2020
US average: 95.5%
from 75.8% in 2020
US average: 87.7%
from 91.3% in 2016
US average: 77.7%
from 5.9% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 36.8%(1,804)
Women 15+
Never married 27.4%(1,602)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 25.4% in 2013
US average: 8.4%
from 40.4% in 2020
US average: 54.8%
Direct-purchase
from 14.3% in 2020
US average: 13.8%
from 23.4% in 2020
US average: 18.4%
from 19.7% in 2020
US average: 20.9%
VA health care
from 3.1% in 2020
US average: 2.2%
Any private
from 54.0% in 2020
US average: 67.1%
Any public
from 39.8% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 5.4%(35)
Share of the 651 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
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Frequently asked
How many people live in Branson, Missouri? Branson, Missouri has about 12,817 residents according to the 2024 American Community Survey.
What is the median household income in Branson, Missouri? The typical household in Branson, Missouri earns about $51,978 a year. Half of households make more than that, and half make less.
Is Branson, Missouri expensive? In Branson, Missouri, the median home is worth about $251,000, and the typical rent is about $961 a month.
How educated are people in Branson, Missouri? About 27.6% of adults age 25 and over in Branson, Missouri hold a bachelor's degree or higher.
What is the poverty rate in Branson, Missouri? About 20.2% of people in Branson, Missouri live below the federal poverty line.
Has Branson, Missouri grown since 1990? Yes, Branson, Missouri has grown since 1990. The population has added about 9,111 residents, a change of about 246 percent over that period.
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