CensusEasy
CITY

Branson

Missouri · 12,921 residents (2025 est.) · 21.341 sq mi
Time machine
COMPARE TO
Part of the Branson micropolitan area
Compare
The short version

Branson has notably lower household income than the US average, with a median household income of $51,978. The city has more than doubled in size since 2000, adding 6,767 residents. Median home value has more than doubled since 2000, reaching $251,000. The poverty rate of 20.2% is well above the national figure. Households here earn about 26% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
12,817
+112%since 2000
from 6,050 in 2000
1990 – 2025
Population density
601 / sq mi
+112%since 2000
from 283 / sq mi in 2000
US average: 281
Median age
39.3
−9%since 2000
from 43.0 in 2000
US average: 38.9

PEP 2025 EST:12,921 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K6K8K11K14K1990201020202024Branson
202413K
1990201020202024
Section 02

Income & economy

Median household income
$51,978
−11%inflation adjusted, since 2000
from $31,997 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,281
+63%since 2000
from $20,461 in 2000
US average: $44,673
Households earning $100K+
31.8%
+12.8 ptssince 2009
from 19.1% in 2009
US average: 53.3%
Poverty rate
20.2%
+8.2 ptssince 2000
from 12.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
+16%since 2010
from 0.406 in 2010
US average: 0.476
Workforce by industry, 2024
Information13.5%
US avg: 10.8%
Wholesale trade8.6%
US avg: 6.9%
Finance & insurance7.4%
US avg: 5.9%
Professional, scientific, technical6.9%
US avg: 5.1%
Other services5%
US avg: 6.7%
Retail trade2.7%
US avg: 9.9%
Arts, entertainment, food2.5%
US avg: 1.9%
Transportation & warehousing2.2%
US avg: 2.2%
Public administration2.1%
US avg: 4.8%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$251,000
+23%inflation adjusted, since 2000
from $111,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$961
+3%inflation adjusted, since 2000
from $510 in 2000
US average: $1,442
Owner-occupied
48.3%
−5.9 ptssince 2000
from 54.2% in 2000
51.7% rent
Vacancy rate
36.6%
+11.8 ptssince 2009
from 24.8% in 2009
US average: 10.0%
Owner cost-burdened
22.8%
−0.1 ptssince 2009
from 22.9% in 2009
US average: 22.9%
Renter cost-burdened
38.1%
+9.9 ptssince 2009
from 28.3% in 2009
US average: 47.4%
Afford Score
4.8
+38%since 2000
from 3.5 in 2000
1990 – 2024
Gentrification Score
36
RELATED:See current rent listings in Branson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92%(5,569)
Black0.7%(45)
Hispanic / Latino4.3%(258)
Asian0.7%(43)
Other0%
Diversity Score13.9%(844)
2024
White, non-Hispanic80.1%(10,272)
Black5.4%(691)
Hispanic / Latino6.8%(871)
Asian2.9%(372)
Other4.8%(611)
Diversity Score43.4%(5,560)
Diversity Score
43
+211%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.6%
+6.8 ptssince 2000
from 20.8% in 2000
US average: 35.6%
High school or higher
91.0%
+7.7 ptssince 2000
from 83.3% in 2000
US average: 89.6%
Graduate degree
10.4%
+3.9 ptssince 2000
from 6.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.5 min
+46%since 2000
from 12.0 min in 2000
US average: 26.5
Drive alone to work
67.2%
−17.1 ptssince 2009
from 84.3% in 2009
US average: 68.9%
Carpooled to work
17.9%
+6.8 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.2%
+4.0 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
4.4%
+4.0 ptssince 2009
from 0.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.5%
+1.0 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.8%
+0.5 ptssince 2011
from 5.2% in 2011
US average: 5.2%
Labor force participation
57.5%
−9.9 ptssince 2011
from 67.4% in 2011
US average: 63.5%
Self-employed
11.5%
+4.6 ptssince 2009
from 6.9% in 2009
US average: 13.1%
Management & professional
38.5%
−29.3 ptssince 2009
from 67.8% in 2009
US average: 42.5%
Section 08

People & community

Male
45.2%
−4.1 ptssince 2009
from 49.4% in 2009
Female
54.8%
+4.1 ptssince 2009
from 50.6% in 2009
Foreign born
4.2%
−2.2 ptssince 2009
from 6.4% in 2009
US average: 14.1%
Veterans
6.4%
−42.7 ptssince 2009
from 49.1% in 2009
US average: 6.2%
With a disability
18.2%
+3.7 ptssince 2012
from 14.5% in 2012
US average: 13.3%
Uninsured
18.1%
−56.5 ptssince 2013
from 74.6% in 2013
US average: 8.4%
Broadband at home
84.5%
+13.4 ptssince 2017
from 71.1% in 2017
US average: 91.0%
English only at home
91.2%
−0.2 ptssince 2016
from 91.3% in 2016
US average: 77.7%
Spanish at home
4.6%
−1.2 ptssince 2016
from 5.9% in 2016
US average: 13.6%
Drill deeper

Places similar to Branson

Mango
Pop 13,242
Hudson
Pop 11,254
Holly Hill
Pop 13,268
Lake City
Pop 12,788
Places similar to Branson
Head to head

Compare Branson to nearby cities

BRANSON VS
Harrison
Income$44,056−15%
Home value$169,600−32%
Population13,802+7%
SEE FULL COMPARISON →
BRANSON VS
Ozark
Income$74,182+43%
Home value$254,800+2%
Population23,544+82%
SEE FULL COMPARISON →
BRANSON VS
Nixa
Income$83,385+60%
Home value$258,700+3%
Population26,597+106%
SEE FULL COMPARISON →
BRANSON VS
Republic
Income$65,729+26%
Home value$211,500−16%
Population22,404+73%
SEE FULL COMPARISON →
Frequently asked

How many people live in Branson, Missouri?

Branson, Missouri has about 12,817 residents according to the 2024 American Community Survey.

What is the median household income in Branson, Missouri?

The typical household in Branson, Missouri earns about $51,978 a year. Half of households make more than that, and half make less.

Is Branson, Missouri expensive?

In Branson, Missouri, the median home is worth about $251,000, and the typical rent is about $961 a month.

How educated are people in Branson, Missouri?

About 27.6% of adults age 25 and over in Branson, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Branson, Missouri?

About 20.2% of people in Branson, Missouri live below the federal poverty line.

Has Branson, Missouri grown since 1990?

Yes, Branson, Missouri has grown since 1990. The population has added about 9,111 residents, a change of about 246 percent over that period.

Keep going

Explore from here

Up the hierarchy
Missouri
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Branson with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →