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CITY · 2020 ACS

Branson

Missouri · 12,638 residents · 21.341 sq mi
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The short version

Branson has notably lower household income than the US average, with a median household income of $44,184. The city has more than doubled in size since 2000, adding 6,588 residents. Median home value has risen by half since 2000, reaching $168,200. With a median age of 44.1, the population is older than the US median of 38.8. The poverty rate of 22.3% is well above the national figure.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.1
US median: 38.8
Less educated
23% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
12,638
+109%since 2000
from 6,050 in 2000
1990 – 2025
Population density
592 / sq mi
+109%since 2000
from 283 / sq mi in 2000
US average: 280
Median age
44.1
+3%since 2000
from 43.0 in 2000
US average: 38.8
Population, 1990 – 2024
3K6K8K11K14K1990201020202024Branson
202413K
1990201020202024
Section 02

Income & economy

Median household income
$44,184
−8%inflation adjusted, since 2000
from $31,997 in 2000
US average: $66,278
1990 – 2024
Per capita income
$26,866
+31%since 2000
from $20,461 in 2000
US average: $35,364
Households earning $100K+
22.9%
+3.8 ptssince 2009
from 19.1% in 2009
US average: 43.9%
Poverty rate
22.3%
+10.3 ptssince 2000
from 12.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Information15.3%
US avg: 11.1%
Finance & insurance4.8%
US avg: 5.5%
Professional, scientific, technical4.8%
US avg: 4.7%
Retail trade4.1%
US avg: 10%
Wholesale trade3.7%
US avg: 6.7%
Arts, entertainment, food3.4%
US avg: 2%
Other services2.7%
US avg: 6.6%
Public administration2.1%
US avg: 4.7%
Transportation & warehousing1.2%
US avg: 2.5%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$168,200
Unchangedinflation adjusted, since 2000
from $111,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$845
+10%inflation adjusted, since 2000
from $510 in 2000
US average: $1,124
Owner-occupied
43.0%
−11.2 ptssince 2000
from 54.2% in 2000
57.0% rent
Afford Score
3.8
+9%since 2000
from 3.5 in 2000
1990 – 2024
RELATED:See current rent listings in Branson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92%(5,569)
Black0.7%(45)
Hispanic / Latino4.3%(258)
Asian0.7%(43)
Other0%
Diversity Score13.9%(844)
2020
White, non-Hispanic77.8%(9,832)
Black2.4%(306)
Hispanic / Latino10.7%(1,347)
Asian2.7%(338)
Other2.2%(273)
Diversity Score40.6%(5,134)
Diversity Score
41
+191%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.3%
+2.5 ptssince 2000
from 20.8% in 2000
US average: 32.9%
High school or higher
89.6%
+6.3 ptssince 2000
from 83.3% in 2000
US average: 88.5%
Graduate degree
6.2%
−0.3 ptssince 2000
from 6.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
16.5 min
+38%since 2000
from 12.0 min in 2000
US average: 26.9
Drive alone to work
78.2%
−6.1 ptssince 2009
from 84.3% in 2009
US average: 75.1%
No vehicle available
5.7%
+1.2 ptssince 2009
from 4.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.9%
−3.3 ptssince 2011
from 5.2% in 2011
US average: 5.4%
Labor force participation
64.6%
−2.8 ptssince 2011
from 67.4% in 2011
US average: 63.4%
Management & professional
32.1%
−35.7 ptssince 2009
from 67.8% in 2009
US average: 39.3%
Section 08

People & community

Male
42.3%
−7.1 ptssince 2009
from 49.4% in 2009
Female
57.7%
+7.1 ptssince 2009
from 50.6% in 2009
Foreign born
7.7%
+1.3 ptssince 2009
from 6.4% in 2009
US average: 13.5%
Uninsured
20.1%
−54.5 ptssince 2013
from 74.6% in 2013
US average: 8.8%
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Frequently asked

How many people live in Branson, Missouri?

Branson, Missouri has about 12,638 residents according to the 2020 American Community Survey.

What is the median household income in Branson, Missouri?

The typical household in Branson, Missouri earns about $44,184 a year. Half of households make more than that, and half make less.

Is Branson, Missouri expensive?

In Branson, Missouri, the median home is worth about $168,200, and the typical rent is about $845 a month.

How educated are people in Branson, Missouri?

About 23.3% of adults age 25 and over in Branson, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Branson, Missouri?

About 22.3% of people in Branson, Missouri live below the federal poverty line.

Has Branson, Missouri grown since 1990?

Yes, Branson, Missouri has grown since 1990. The population has added about 8,932 residents, a change of about 241 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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