MICROPOLITAN AREA
Branson Micro
Branson, MO · 1 counties · 57,001 residents (2025 est.) · 632 sq mi
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The short version
Branson is home to 56,529 people. The population is up 42% since 2000. About 25% of adults have finished a four-year degree. The foreign-born share is 3%. The median age is 42.6, about 4 years above the US median. The typical home is worth $218,800, having more than doubled since 2000.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 48%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
56,529
+42%since 2000
from 39,703 in 2000
57,001 in 2025 (Census Bureau estimate)
1990 – 2025
Land area
632 sq mi
Population, 1990 – 2024
202457K
Age distribution, 2024
Under 55%(2,839)
5 to 95.8%(3,264)
10 to 146.1%(3,435)
15 to 196.9%(3,896)
20 to 247.1%(3,986)
25 to 3411.1%(6,282)
35 to 4410.9%(6,150)
45 to 5411.3%(6,400)
55 to 6413.1%(7,409)
65 to 7413.1%(7,407)
75 to 847.4%(4,159)
85 and over2.3%(1,302)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$56,497
Unchangedinflation adjusted, since 2000
from $30,898 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
35.4%
+17.4 ptssince 2009
from 18.0% in 2009
US average: 53.3%
Workforce by industry, 2024
Information14.1%
Wholesale trade9.8%
Other services6.7%
Finance & insurance6.2%
Retail trade4.7%
Professional, scientific, technical4.6%
Public administration3%
Arts, entertainment, food2%
Transportation & warehousing1.8%
Education & health services1.6%
Agriculture, forestry, fishing1%
Construction0.9%
Manufacturing0.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$218,800
+48%inflation adjusted, since 2000
from $81,000 in 2000
US average: $376,019
1990 – 2024
3.9
+25%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
35
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity
2000
White, non-Hispanic94.8%(37,651)
Black0.3%(129)
Hispanic / Latino2.4%(962)
Asian0.3%(136)
Other0%
2024
White, non-Hispanic85.1%(48,097)
Black1.8%(1,008)
Hispanic / Latino7.6%(4,307)
Asian1%(569)
Other4.5%(2,548)
33
+95%since 2009
from 17 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
27
−27%since 2020
from 36 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican4.3%(2,446)
Puerto Rican1%(593)
Central American0.9%(494)
Guatemalan0.5%(286)
Cuban0.2%(139)
Salvadoran0.2%(135)
South American0.2%(88)
Spaniard0.1%(68)
Peruvian0.1%(58)
Costa Rican0.1%(46)
Dominican0.1%(37)
Honduran0%(27)
Asian origin
Filipino0.3%(172)
Asian Indian0.3%(155)
Thai0.2%(122)
Korean0.1%(61)
Chinese0.1%(46)
Hmong0%(7)
Pacific Islander origin
Samoan0%(20)
Ancestry
German19.5%(11,004)
English15.9%(9,014)
Irish13%(7,373)
American7.8%(4,428)
Swedish2.4%(1,340)
Scottish2.3%(1,294)
Italian2.3%(1,282)
French2.2%(1,270)
Dutch1.4%(815)
Norwegian1.4%(789)
Welsh1%(557)
Polish0.9%(520)
+ 30 more ancestry groups with data
Scotch-Irish0.8%(475)
British0.7%(404)
Swiss0.4%(208)
Russian0.3%(180)
French Canadian0.3%(177)
Portuguese0.3%(177)
Czech0.3%(160)
Greek0.2%(139)
Romanian0.2%(132)
Subsaharan African0.2%(115)
Danish0.2%(112)
Latvian0.1%(73)
Ukrainian0.1%(69)
Ethiopian0.1%(55)
Hungarian0.1%(49)
Austrian0.1%(48)
Bulgarian0.1%(43)
West Indian0%(27)
Serbian0%(26)
Nigerian0%(26)
Slovak0%(23)
Brazilian0%(21)
Belgian0%(20)
Lithuanian0%(16)
Arab0%(14)
Iranian0%(14)
Haitian0%(13)
Finnish0%(8)
Slovene0%(7)
Canadian0%(6)
Section 05
Education
High school or higher
91.3%
+9.9 ptssince 2000
from 81.4% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Women 20-64 in the labor force
72.3%
−1.2 ptssince 2020
from 73.5% in 2020
US average: 74.6%
Section 08
People & community
Computer in household
95.7%
+3.9 ptssince 2020
from 91.8% in 2020
US average: 95.5%
Marital status
Men 15+
Never married28.4%(6,391)
Married55.7%(12,543)
Widowed2.8%(639)
Divorced13.1%(2,952)
Women 15+
Never married23.7%(5,797)
Married53%(12,978)
Widowed10.7%(2,619)
Divorced12.6%(3,072)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage
Direct-purchase
16.0%
−1.7 ptssince 2020
from 17.7% in 2020
US average: 13.8%
VA health care
3.2%
−0.9 ptssince 2020
from 4.1% in 2020
US average: 2.2%
Any private
56.4%
−2.8 ptssince 2020
from 59.2% in 2020
US average: 67.1%
Any public
42.4%
+2.7 ptssince 2020
from 39.7% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)10.5%(377)
Gulf War (1990s)19.6%(702)
Vietnam era49.3%(1,763)
Korean War4.2%(149)
World War II1.5%(55)
Share of the 3,574 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
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1 component county
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Frequently asked
How many people live in Branson, MO?
Branson, MO has about 56,529 residents according to the 2024 American Community Survey.
What is the median household income in Branson, MO?
The typical household in Branson, MO earns about $56,497 a year. Half of households make more than that, and half make less.
Is Branson, MO expensive?
In Branson, MO, the median home is worth about $218,800, and the typical rent is about $926 a month.
How educated are people in Branson, MO?
About 25.0% of adults age 25 and over in Branson, MO hold a bachelor's degree or higher.
What is the poverty rate in Branson, MO?
About 15.6% of people in Branson, MO live below the federal poverty line.
Has Branson, MO grown since 1990?
Yes, Branson, MO has grown since 1990. The population has added about 30,968 residents, a change of about 121 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024