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MICROPOLITAN AREA

Branson Micro

Branson, MO · 1 counties · 57,001 residents (2025 est.) · 632.263 sq mi
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The short version

Branson has notably lower household income than the US average, with a median household income of $56,497. Population has grown 42% since 2000. Median home value has more than doubled since 2000, reaching $218,800.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 48%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
56,529
+42%since 2000
from 39,703 in 2000
1990 – 2025
Population density
89 / sq mi
+42%since 2000
from 63 / sq mi in 2000
US average: 281
Median age
42.6
+10%since 2000
from 38.8 in 2000
US average: 38.9

PEP 2025 EST:57,001 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
22K32K41K50K60K1990201020202024Branson
202457K
1990201020202024
Section 02

Income & economy

Median household income
$56,497
Unchangedinflation adjusted, since 2000
from $30,898 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,637
+83%since 2000
from $17,267 in 2000
US average: $44,673
Households earning $100K+
35.4%
+17.4 ptssince 2009
from 18.0% in 2009
US average: 53.3%
Poverty rate
15.6%
+3.2 ptssince 2000
from 12.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.469
+3%since 2010
from 0.456 in 2010
US average: 0.476
Workforce by industry, 2024
Information14.1%
US avg: 10.8%
Wholesale trade9.8%
US avg: 6.9%
Other services6.7%
US avg: 6.7%
Finance & insurance6.2%
US avg: 5.9%
Retail trade4.7%
US avg: 9.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Public administration3%
US avg: 4.8%
Arts, entertainment, food2%
US avg: 1.9%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services1.6%
US avg: 0.9%
Agriculture, forestry, fishing1%
US avg: 1.6%
Construction0.9%
US avg: 1.2%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$218,800
+48%inflation adjusted, since 2000
from $81,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$926
+5%inflation adjusted, since 2000
from $483 in 2000
US average: $1,442
Owner-occupied
67.0%
−1.9 ptssince 2000
from 68.9% in 2000
33.0% rent
Vacancy rate
24.5%
+4.5 ptssince 2009
from 20.0% in 2009
US average: 10.0%
Owner cost-burdened
18.4%
−5.5 ptssince 2009
from 23.9% in 2009
US average: 22.9%
Renter cost-burdened
42.0%
+9.4 ptssince 2009
from 32.6% in 2009
US average: 47.4%
Afford Score
3.9
+48%since 2000
from 2.6 in 2000
1990 – 2024
Gentrification Score
35
RELATED:See current rent listings in Branson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.8%(37,651)
Black0.3%(129)
Hispanic / Latino2.4%(962)
Asian0.3%(136)
Other0%
Diversity Score7.7%(3,052)
Segregation Score0%
2024
White, non-Hispanic85.1%(48,097)
Black1.8%(1,008)
Hispanic / Latino7.6%(4,307)
Asian1%(569)
Other4.5%(2,548)
Diversity Score33.5%(18,924)
Segregation Score26.6%(15,016)
Diversity Score
33
+336%since 2000
from 8 in 2000
1990 – 2024
Segregation Score
27
−27%since 2020
from 36 in 2020
Section 05

Education

Bachelor's degree or higher
25.0%
+10.1 ptssince 2000
from 14.9% in 2000
US average: 35.6%
High school or higher
91.3%
+9.9 ptssince 2000
from 81.4% in 2000
US average: 89.6%
Graduate degree
8.5%
+3.8 ptssince 2000
from 4.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.3 min
+57%since 2000
from 14.8 min in 2000
US average: 26.5
Drive alone to work
72.8%
−6.0 ptssince 2009
from 78.8% in 2009
US average: 68.9%
Carpooled to work
14.0%
−0.4 ptssince 2009
from 14.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.0%
+4.3 ptssince 2009
from 4.7% in 2009
US average: 15.0%
Walked to work
2.3%
+0.5 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.4%
+1.0 ptssince 2009
from 3.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
−4.8 ptssince 2011
from 8.7% in 2011
US average: 5.2%
Labor force participation
58.3%
−5.8 ptssince 2011
from 64.1% in 2011
US average: 63.5%
Self-employed
13.2%
+2.8 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
32.3%
−32.0 ptssince 2009
from 64.3% in 2009
US average: 42.5%
Section 08

People & community

Male
48.2%
−0.3 ptssince 2009
from 48.6% in 2009
Female
51.8%
+0.3 ptssince 2009
from 51.4% in 2009
Foreign born
3.2%
+0.6 ptssince 2009
from 2.7% in 2009
US average: 14.1%
Veterans
8.0%
−39.9 ptssince 2009
from 47.9% in 2009
US average: 6.2%
With a disability
16.4%
+2.0 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
14.6%
−62.8 ptssince 2013
from 77.4% in 2013
US average: 8.4%
Broadband at home
89.1%
+14.6 ptssince 2017
from 74.5% in 2017
US average: 91.0%
English only at home
93.5%
−1.4 ptssince 2016
from 94.8% in 2016
US average: 77.7%
Spanish at home
4.8%
+1.0 ptssince 2016
from 3.7% in 2016
US average: 13.6%
In this metro

Principal cities

BransonCENTRAL12,921
What's inside

1 component county

Taney CountyCENTRAL57,001
Drill deeper

Metros similar to Branson

Danville
Pop 56,985
Henderson
Pop 57,184
Athens
Pop 63,197
Durant
Pop 51,367
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Head to head

Compare Branson side by side

BRANSON VS
Danville
Income$57,306+1%
Home value$182,234−17%
Population56,985same
SEE FULL COMPARISON →
BRANSON VS
Henderson
Income$59,026+4%
Home value$158,636−27%
Population57,184same
SEE FULL COMPARISON →
BRANSON VS
Athens
Income$56,001−1%
Home value$185,000−15%
Population63,197+11%
SEE FULL COMPARISON →
BRANSON VS
Durant
Income$57,225+1%
Home value$174,900−20%
Population51,367−10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Branson, MO?

Branson, MO has about 56,529 residents according to the 2024 American Community Survey.

What is the median household income in Branson, MO?

The typical household in Branson, MO earns about $56,497 a year. Half of households make more than that, and half make less.

Is Branson, MO expensive?

In Branson, MO, the median home is worth about $218,800, and the typical rent is about $926 a month.

How educated are people in Branson, MO?

About 25.0% of adults age 25 and over in Branson, MO hold a bachelor's degree or higher.

What is the poverty rate in Branson, MO?

About 15.6% of people in Branson, MO live below the federal poverty line.

Has Branson, MO grown since 1990?

Yes, Branson, MO has grown since 1990. The population has added about 30,968 residents, a change of about 121 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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