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CITY

Hollister

Missouri · 4,690 residents (2025 est.) · 6.332 sq mi
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The short version

Hollister has notably lower household income than the US average, with a median household income of $53,507. Population has grown 20% since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $163,600.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.4
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 35%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,643
+20%since 2000
from 3,867 in 2000
1990 – 2025
Population density
733 / sq mi
+20%since 2000
from 611 / sq mi in 2000
US average: 281
Median age
36.4
+5%since 2000
from 34.8 in 2000
US average: 38.9

PEP 2025 EST:4,690 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K3K4K4K5K1990201020202024Hollister
20245K
1990201020202024
Section 02

Income & economy

Median household income
$53,507
+20%inflation adjusted, since 2000
from $24,535 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,059
+97%since 2000
from $12,716 in 2000
US average: $44,673
Households earning $100K+
27.7%
+13.4 ptssince 2009
from 14.3% in 2009
US average: 53.3%
Poverty rate
10.2%
−3.0 ptssince 2000
from 13.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.359
−15%since 2010
from 0.421 in 2010
US average: 0.476
Workforce by industry, 2024
Information20.1%
US avg: 10.8%
Retail trade10.1%
US avg: 9.9%
Other services9.8%
US avg: 6.7%
Wholesale trade6.4%
US avg: 6.9%
Public administration3.3%
US avg: 4.8%
Finance & insurance2.8%
US avg: 5.9%
Professional, scientific, technical2.8%
US avg: 5.1%
Transportation & warehousing2.2%
US avg: 2.2%
Arts, entertainment, food2.2%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$163,600
+35%inflation adjusted, since 2000
from $66,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$849
+2%inflation adjusted, since 2000
from $456 in 2000
US average: $1,442
Owner-occupied
66.5%
+14.2 ptssince 2000
from 52.3% in 2000
33.5% rent
Vacancy rate
9.1%
−2.1 ptssince 2009
from 11.2% in 2009
US average: 10.0%
Owner cost-burdened
13.3%
−5.4 ptssince 2009
from 18.7% in 2009
US average: 22.9%
Renter cost-burdened
48.8%
+23.9 ptssince 2009
from 24.8% in 2009
US average: 47.4%
Afford Score
3.1
+12%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Hollister on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.5%(3,653)
Black0.1%(5)
Hispanic / Latino3.1%(119)
Asian0.2%(6)
Other0%
Diversity Score8.3%(322)
2024
White, non-Hispanic83.8%(3,889)
Black0.1%(4)
Hispanic / Latino14.2%(658)
Asian1.2%(54)
Other0.8%(38)
Diversity Score34.8%(1,614)
Diversity Score
35
+318%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.1%
+5.1 ptssince 2000
from 12.0% in 2000
US average: 35.6%
High school or higher
91.7%
+10.3 ptssince 2000
from 81.4% in 2000
US average: 89.6%
Graduate degree
1.9%
−1.2 ptssince 2000
from 3.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.3 min
+62%since 2000
from 11.9 min in 2000
US average: 26.5
Drive alone to work
72.9%
−10.5 ptssince 2009
from 83.4% in 2009
US average: 68.9%
Carpooled to work
21.1%
+8.9 ptssince 2009
from 12.2% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.6%
+4.1 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
0.0%
−2.3 ptssince 2009
from 2.3% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
9.5%
+5.3 ptssince 2009
from 4.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.4%
−12.6 ptssince 2011
from 15.0% in 2011
US average: 5.2%
Labor force participation
57.5%
−7.8 ptssince 2011
from 65.2% in 2011
US average: 63.5%
Self-employed
13.3%
+5.8 ptssince 2009
from 7.4% in 2009
US average: 13.1%
Management & professional
26.7%
−33.4 ptssince 2009
from 60.1% in 2009
US average: 42.5%
Section 08

People & community

Male
45.8%
−0.7 ptssince 2009
from 46.5% in 2009
Female
54.2%
+0.7 ptssince 2009
from 53.5% in 2009
Foreign born
2.1%
+0.6 ptssince 2009
from 1.5% in 2009
US average: 14.1%
Veterans
4.2%
−42.9 ptssince 2009
from 47.1% in 2009
US average: 6.2%
With a disability
13.3%
−5.9 ptssince 2012
from 19.2% in 2012
US average: 13.3%
Uninsured
18.8%
−58.7 ptssince 2013
from 77.5% in 2013
US average: 8.4%
Broadband at home
94.2%
+18.4 ptssince 2017
from 75.8% in 2017
US average: 91.0%
English only at home
95.3%
+1.6 ptssince 2016
from 93.7% in 2016
US average: 77.7%
Spanish at home
3.8%
−1.7 ptssince 2016
from 5.4% in 2016
US average: 13.6%
Drill deeper

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Compare Hollister to nearby cities

HOLLISTER VS
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Home value$251,000+53%
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HOLLISTER VS
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HOLLISTER VS
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HOLLISTER VS
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Population26,597+467%
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Frequently asked

How many people live in Hollister, Missouri?

Hollister, Missouri has about 4,643 residents according to the 2024 American Community Survey.

What is the median household income in Hollister, Missouri?

The typical household in Hollister, Missouri earns about $53,507 a year. Half of households make more than that, and half make less.

Is Hollister, Missouri expensive?

In Hollister, Missouri, the median home is worth about $163,600, and the typical rent is about $849 a month.

How educated are people in Hollister, Missouri?

About 17.1% of adults age 25 and over in Hollister, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Hollister, Missouri?

About 10.2% of people in Hollister, Missouri live below the federal poverty line.

Has Hollister, Missouri grown since 1990?

Yes, Hollister, Missouri has grown since 1990. The population has added about 2,015 residents, a change of about 77 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Hollister, Missouri: demographics, income & housing data · CensusEasy