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COUNTY

Santa Rosa County

Florida · 211,115 residents (2025 est.) · 1,012 sq mi
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Part of the Pensacola metro area
The short version

Santa Rosa County is a county of 198,472 people in Florida. The population has risen by half since 2000, adding 80,729 people. Few US counties rank higher on income. 81% of homes are owner-occupied. The foreign-born share is 5%. Households here earn about 23% more than in Florida as a whole.

At a glance
Wealthier
median household income $91,922, above the US median
US median: $82,259
Mid-age
median age 40.1
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 88%, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Santa Rosa County

What changed most since 1990

  • Population81,608 → 198,472 (+143%)US over the same years: +35%
  • Median home value (2024 dollars)$157,685 → $329,800 (+109%)US over the same years: +67%
  • Median household income (2024 dollars)$66,203 → $91,922 (+39%)US over the same years: +14%

Among the 67 counties in Florida

  • 2nd in household income$91,922
  • 23rd in share with a bachelor's degree32.0%
  • 24th in home value$329,800
  • 57th in diversity score46.5
Section 01

Population & growth

Total population
198,472
+69%since 2000
from 117,743 in 2000
211,115 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
196 / sq mi
+69%since 2000
from 116 / sq mi in 2000
US average: 281
Median age
40.1
+9%since 2000
from 36.8 in 2000
US average: 38.9
Land area
1,012 sq mi
Population, 1990 – 2024
70K105K140K175K210K19902000201020202024Santa Rosa County
2024198K
1990201020202024
Age distribution, 2024
Under 55.2%(10,390)
US avg: 5.6%
5 to 96.2%(12,214)
US avg: 6%
10 to 146.4%(12,714)
US avg: 6.4%
15 to 195.9%(11,801)
US avg: 6.6%
20 to 245.4%(10,804)
US avg: 6.5%
25 to 3413.3%(26,448)
US avg: 13.7%
35 to 4414.1%(28,083)
US avg: 13.2%
45 to 5412.7%(25,206)
US avg: 12.2%
55 to 6413.9%(27,583)
US avg: 12.7%
65 to 7410.5%(20,816)
US avg: 10.2%
75 to 844.7%(9,343)
US avg: 5.1%
85 and over1.5%(3,070)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$91,922
+20%inflation adjusted, since 2000
from $41,881 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,760
+113%since 2000
from $20,089 in 2000
US average: $44,673
Households earning $100K+
60.6%
+27.7 ptssince 2009
from 32.9% in 2009
US average: 53.3%
Poverty rate
8.8%
−1.1 ptssince 2000
from 9.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.417
+4%since 2010
from 0.403 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.5%
US avg: 10.8%
Wholesale trade9%
US avg: 6.9%
Other services8.3%
US avg: 6.7%
Finance & insurance6.4%
US avg: 5.9%
Public administration6%
US avg: 4.8%
Professional, scientific, technical5.2%
US avg: 5.1%
Retail trade4.3%
US avg: 9.9%
Transportation & warehousing2.1%
US avg: 2.2%
Education & health services1.2%
US avg: 0.9%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.6%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$329,800
+88%inflation adjusted, since 2000
from $96,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,544
+57%inflation adjusted, since 2000
from $540 in 2000
US average: $1,442
Owner-occupied
80.6%
+0.3 ptssince 2000
from 80.4% in 2000
19.4% rent
Vacancy rate
9.2%
−4.1 ptssince 2009
from 13.3% in 2009
US average: 10.0%
Persons per household
2.67 people
−5%since 2009
from 2.82 people in 2009
US average: 2.54
Owner cost-burdened
19.9%
−8.3 ptssince 2009
from 28.2% in 2009
US average: 22.9%
Renter cost-burdened
36.9%
−4.8 ptssince 2009
from 41.7% in 2009
US average: 47.4%
Afford Score
3.6
+6%since 2009
from 3.4 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
73
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(104,919)
Black4.2%(4,899)
Hispanic / Latino2.5%(2,968)
Asian1.3%(1,498)
Other0%
2024
White, non-Hispanic78.4%(155,619)
Black5.5%(10,888)
Hispanic / Latino6.9%(13,647)
Asian1.9%(3,861)
Other7.3%(14,457)
Diversity Score
46
+43%since 2009
from 33 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
21
−16%since 2020
from 26 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.7%(5,278)
Puerto Rican1.4%(2,728)
Central American0.7%(1,423)
South American0.6%(1,177)
Cuban0.6%(1,108)
Dominican0.3%(647)
Honduran0.3%(556)
Colombian0.3%(543)
Panamanian0.2%(452)
Spaniard0.1%(250)
Venezuelan0.1%(175)
Guatemalan0.1%(172)
+ 8 more hispanic origin groups with data
Salvadoran0.1%(161)
Ecuadorian0.1%(139)
Argentine0.1%(106)
Chilean0%(93)
Peruvian0%(90)
Uruguayan0%(11)
Asian origin
Filipino0.6%(1,197)
Korean0.4%(745)
Chinese0.3%(661)
Asian Indian0.2%(451)
Japanese0.2%(383)
Vietnamese0.2%(301)
Pakistani0.1%(122)
Malaysian0%(48)
Thai0%(46)
Taiwanese0%(20)
Burmese0%(14)
Laotian0%(10)
+ 1 more asian origin group with data
Pacific Islander origin
Samoan0%(48)
Guamanian0%(15)
Chamorro0%(11)
Ancestry
German14.6%(29,041)
English14.5%(28,729)
Irish13.5%(26,886)
American7.4%(14,610)
Italian4.3%(8,569)
Scottish2.6%(5,228)
French2.5%(4,883)
Polish1.9%(3,689)
Scotch-Irish1.2%(2,355)
Russian1%(2,055)
Swedish1%(1,892)
Norwegian0.9%(1,795)
+ 42 more ancestry groups with data
West Indian0.9%(1,785)
Dutch0.8%(1,549)
British0.6%(1,277)
French Canadian0.6%(1,189)
Greek0.6%(1,187)
Welsh0.5%(1,009)
Jamaican0.5%(996)
Portuguese0.3%(685)
Arab0.3%(576)
Hungarian0.3%(563)
Czech0.3%(557)
Nigerian0.2%(474)
Haitian0.2%(436)
Swiss0.2%(384)
Ukrainian0.2%(359)
Danish0.2%(332)
Finnish0.2%(331)
Syrian0.2%(328)
Austrian0.1%(285)
Lithuanian0.1%(284)
Brazilian0.1%(243)
Slovak0.1%(233)
Canadian0.1%(181)
Lebanese0.1%(161)
Australian0.1%(113)
Israeli0.1%(112)
Barbadian0.1%(107)
Croatian0.1%(101)
Turkish0%(87)
Egyptian0%(85)
Romanian0%(69)
Serbian0%(57)
Iranian0%(45)
Slovene0%(44)
Armenian0%(28)
Bulgarian0%(21)
Moroccan0%(18)
Guyanese0%(13)
Section 05

Education

Bachelor's degree or higher
32.0%
+9.1 ptssince 2000
from 22.9% in 2000
US average: 35.6%
High school or higher
93.1%
+7.6 ptssince 2000
from 85.4% in 2000
US average: 89.6%
Graduate degree
11.7%
+3.8 ptssince 2000
from 7.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
30.5 min
+60%since 2000
from 19.1 min in 2000
US average: 26.5
Drive alone to work
76.3%
−2.7 ptssince 2009
from 79.0% in 2009
US average: 68.9%
Carpooled to work
8.3%
−5.6 ptssince 2009
from 14.0% in 2009
US average: 8.5%
Public transit
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
12.7%
+8.6 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
0.6%
−0.7 ptssince 2009
from 1.4% in 2009
US average: 2.4%
Biked to work
0.2%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 0.4%
No vehicle available
3.4%
+0.3 ptssince 2009
from 3.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.5%
−5.5 ptssince 2011
from 10.0% in 2011
US average: 5.2%
Labor force participation
59.8%
−3.4 ptssince 2011
from 63.1% in 2011
US average: 63.5%
Women 20-64 in the labor force
68.7%
+1.0 ptssince 2020
from 67.7% in 2020
US average: 74.6%
Self-employed
11.1%
−0.9 ptssince 2009
from 12.0% in 2009
US average: 13.1%
Management & professional
39.3%
+8.4 ptssince 2009
from 30.9% in 2009
US average: 42.5%
Section 08

People & community

Male
51.2%
+1.0 ptssince 2009
from 50.2% in 2009
Female
48.8%
−1.0 ptssince 2009
from 49.8% in 2009
Foreign born
4.9%
−0.3 ptssince 2009
from 5.1% in 2009
US average: 14.1%
Veterans
16.5%
−2.0 ptssince 2009
from 18.5% in 2009
US average: 6.2%
With a disability
15.4%
+1.9 ptssince 2012
from 13.5% in 2012
US average: 13.3%
Uninsured
10.2%
−5.0 ptssince 2013
from 15.2% in 2013
US average: 8.4%
Broadband at home
93.7%
+9.2 ptssince 2017
from 84.5% in 2017
US average: 91.0%
Computer in household
96.6%
+1.4 ptssince 2020
from 95.2% in 2020
US average: 95.5%
Same house as last year
84.7%
+0.8 ptssince 2020
from 83.9% in 2020
US average: 87.7%
English only at home
93.5%
−0.7 ptssince 2016
from 94.2% in 2016
US average: 77.7%
Spanish at home
3.2%
+0.6 ptssince 2016
from 2.6% in 2016
US average: 13.6%
Marital status
Men 15+
Never married30.2%(25,248)
Married55.1%(45,992)
Widowed2.8%(2,380)
Divorced11.9%(9,908)
Women 15+
Never married20.8%(16,557)
Married57.1%(45,432)
Widowed8.1%(6,466)
Divorced14%(11,171)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
10.2%
−5.0 ptssince 2013
from 15.2% in 2013
US average: 8.4%
Employer-based
47.5%
+1.8 ptssince 2020
from 45.7% in 2020
US average: 54.8%
Direct-purchase
14.5%
−0.4 ptssince 2020
from 14.9% in 2020
US average: 13.8%
Medicare
19.1%
+0.4 ptssince 2020
from 18.7% in 2020
US average: 18.4%
Medicaid
12.7%
−1.4 ptssince 2020
from 14.1% in 2020
US average: 20.9%
VA health care
5.7%
+0.6 ptssince 2020
from 5.1% in 2020
US average: 2.2%
Any private
72.8%
+2.1 ptssince 2020
from 70.7% in 2020
US average: 67.1%
Any public
32.8%
−0.6 ptssince 2020
from 33.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)43.6%(10,784)
US avg: 26.4%
Gulf War (1990s)44.3%(10,954)
US avg: 24.3%
Vietnam era23.2%(5,740)
US avg: 33.1%
Korean War2.2%(540)
US avg: 4.5%
World War II0.1%(33)
US avg: 1%

Share of the 24,742 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Santa Rosa County, decade by decade

Santa Rosa County population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
199081,608$66,203$157,68518.6%18.4
2000117,743$76,293$175,42522.9%25.3
2010151,372$79,307$262,25124.7%33.8
2020188,000$85,646$260,46727.3%46.8
2024198,472$91,922$329,80032.0%46.5

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

Drill deeper

Places similar to Santa Rosa County

Yolo County
Pop 224,410
York County
Pop 222,434
Barnstable County
Pop 233,539
DeSoto County
Pop 197,918
Places similar to Santa Rosa County
Head to head

Compare Santa Rosa County to nearby counties

SANTA ROSA COUNTY VS
Escambia County
Income$67,500−27%
Home value$257,200−22%
Population333,834+58%
SEE FULL COMPARISON →
SANTA ROSA COUNTY VS
Okaloosa County
Income$81,998−11%
Home value$351,200+6%
Population221,810+5%
SEE FULL COMPARISON →
SANTA ROSA COUNTY VS
Escambia County
Income$48,225−48%
Home value$136,500−59%
Population36,665−83%
SEE FULL COMPARISON →
SANTA ROSA COUNTY VS
Baldwin County
Income$78,775−14%
Home value$316,900−4%
Population267,761+27%
SEE FULL COMPARISON →
Frequently asked

How many people live in Santa Rosa County, Florida?

Santa Rosa County, Florida has about 198,472 residents according to the 2024 American Community Survey.

What is the median household income in Santa Rosa County, Florida?

The typical household in Santa Rosa County, Florida earns about $91,922 a year. Half of households make more than that, and half make less.

Is Santa Rosa County, Florida expensive?

In Santa Rosa County, Florida, the median home is worth about $329,800, and the typical rent is about $1,544 a month.

How educated are people in Santa Rosa County, Florida?

About 32.0% of adults age 25 and over in Santa Rosa County, Florida hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa County, Florida?

About 8.8% of people in Santa Rosa County, Florida live below the federal poverty line.

Has Santa Rosa County, Florida grown since 1990?

Yes, Santa Rosa County, Florida has grown since 1990. The population has added about 116,864 residents, a change of about 143 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →