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CITY

Staunton

Virginia · 26,801 residents (2025 est.) · 19.92 sq mi
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The short version

Staunton has lower-than-average household income, with a median household income of $65,581. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $259,200. Households here earn about 30% less than the Virginia median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.9
US median: 38.9
Average education
38% hold a bachelor's degree
US average: 36%
Less affordable
home values up 62%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
25,948
+9%since 2000
from 23,853 in 2000
1990 – 2025
Population density
1,303 / sq mi
+9%since 2000
from 1,197 / sq mi in 2000
US average: 281
Median age
39.9
Unchangedsince 2000
from 39.8 in 2000
US average: 38.9

PEP 2025 EST:26,801 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
23K24K25K25K26K1990201020202024Staunton
202426K
1990201020202024
Section 02

Income & economy

Median household income
$65,581
+9%inflation adjusted, since 2000
from $32,941 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,608
+91%since 2000
from $19,161 in 2000
US average: $44,673
Households earning $100K+
43.7%
+23.9 ptssince 2009
from 19.7% in 2009
US average: 53.3%
Poverty rate
12.4%
+0.7 ptssince 2000
from 11.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.434
−1%since 2010
from 0.440 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.9%
US avg: 10.8%
Retail trade9.3%
US avg: 9.9%
Finance & insurance5%
US avg: 5.9%
Professional, scientific, technical4.6%
US avg: 5.1%
Other services3.8%
US avg: 6.7%
Wholesale trade3.4%
US avg: 6.9%
Public administration2.4%
US avg: 4.8%
Agriculture, forestry, fishing2.1%
US avg: 1.6%
Construction2.1%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.2%
Arts, entertainment, food1.4%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$259,200
+62%inflation adjusted, since 2000
from $88,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,024
+21%inflation adjusted, since 2000
from $466 in 2000
US average: $1,442
Owner-occupied
60.9%
−0.5 ptssince 2000
from 61.4% in 2000
39.1% rent
Vacancy rate
8.8%
−2.7 ptssince 2009
from 11.4% in 2009
US average: 10.0%
Owner cost-burdened
21.3%
−3.6 ptssince 2009
from 24.9% in 2009
US average: 22.9%
Renter cost-burdened
43.0%
−3.4 ptssince 2009
from 46.3% in 2009
US average: 47.4%
Afford Score
4.0
+48%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
57
RELATED:See current rent listings in Staunton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic82.7%(19,728)
Black13.9%(3,305)
Hispanic / Latino1.1%(265)
Asian0.5%(110)
Other0%
Diversity Score33.7%(8,039)
2024
White, non-Hispanic78.3%(20,330)
Black10.3%(2,662)
Hispanic / Latino4.8%(1,233)
Asian1.4%(361)
Other5.2%(1,362)
Diversity Score46.3%(12,014)
Diversity Score
46
+37%since 2000
from 34 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
37.7%
+17.3 ptssince 2000
from 20.4% in 2000
US average: 35.6%
High school or higher
93.9%
+18.2 ptssince 2000
from 75.6% in 2000
US average: 89.6%
Graduate degree
16.3%
+8.3 ptssince 2000
from 8.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.5 min
+59%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
75.7%
−4.0 ptssince 2009
from 79.7% in 2009
US average: 68.9%
Carpooled to work
9.8%
Unchangedsince 2009
from 9.8% in 2009
US average: 8.5%
Public transit
0.2%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
8.8%
+5.5 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
3.9%
−0.7 ptssince 2009
from 4.7% in 2009
US average: 2.4%
Biked to work
0.5%
Unchangedsince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
8.1%
+0.6 ptssince 2009
from 7.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.3%
−0.5 ptssince 2011
from 5.8% in 2011
US average: 5.2%
Labor force participation
59.6%
+0.7 ptssince 2011
from 58.9% in 2011
US average: 63.5%
Self-employed
19.0%
+4.6 ptssince 2009
from 14.5% in 2009
US average: 13.1%
Management & professional
40.9%
−24.5 ptssince 2009
from 65.5% in 2009
US average: 42.5%
Section 08

People & community

Male
45.8%
+0.6 ptssince 2009
from 45.2% in 2009
Female
54.2%
−0.6 ptssince 2009
from 54.8% in 2009
Foreign born
3.5%
+0.8 ptssince 2009
from 2.7% in 2009
US average: 14.1%
Veterans
8.3%
−35.4 ptssince 2009
from 43.7% in 2009
US average: 6.2%
With a disability
15.2%
−0.4 ptssince 2012
from 15.6% in 2012
US average: 13.3%
Uninsured
6.4%
−78.9 ptssince 2013
from 85.3% in 2013
US average: 8.4%
Broadband at home
86.3%
+14.2 ptssince 2017
from 72.1% in 2017
US average: 91.0%
English only at home
94.5%
−1.3 ptssince 2016
from 95.8% in 2016
US average: 77.7%
Spanish at home
3.4%
+2.1 ptssince 2016
from 1.3% in 2016
US average: 13.6%
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Frequently asked

How many people live in Staunton, Virginia?

Staunton, Virginia has about 25,948 residents according to the 2024 American Community Survey.

What is the median household income in Staunton, Virginia?

The typical household in Staunton, Virginia earns about $65,581 a year. Half of households make more than that, and half make less.

Is Staunton, Virginia expensive?

In Staunton, Virginia, the median home is worth about $259,200, and the typical rent is about $1,024 a month.

How educated are people in Staunton, Virginia?

About 37.7% of adults age 25 and over in Staunton, Virginia hold a bachelor's degree or higher.

What is the poverty rate in Staunton, Virginia?

About 12.4% of people in Staunton, Virginia live below the federal poverty line.

Has Staunton, Virginia grown since 1990?

Yes, Staunton, Virginia has grown since 1990. The population has added about 1,487 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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