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CITY

Novi

Michigan · 67,319 residents (2025 est.) · 30.244 sq mi
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The short version

Novi is significantly wealthier than the US average, with a median household income of $110,723. Population has grown 41% since 2000. 64% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $421,900. Poverty is rare here, at 5.4% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 40.0
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
66,717
+41%since 2000
from 47,386 in 2000
1990 – 2025
Population density
2,206 / sq mi
+41%since 2000
from 1,567 / sq mi in 2000
US average: 281
Median age
40.0
+14%since 2000
from 35.2 in 2000
US average: 38.9

PEP 2025 EST:67,319 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
30K40K50K60K70K1990201020202024Novi
202467K
1990201020202024
Section 02

Income & economy

Median household income
$110,723
−15%inflation adjusted, since 2000
from $71,918 in 2000
US average: $82,259
1990 – 2024
Per capita income
$62,114
+73%since 2000
from $35,992 in 2000
US average: $44,673
Households earning $100K+
68.2%
+17.0 ptssince 2009
from 51.2% in 2009
US average: 53.3%
Poverty rate
5.4%
+3.2 ptssince 2000
from 2.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.453
+6%since 2010
from 0.428 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.5%
US avg: 9.9%
Information6.9%
US avg: 10.8%
Other services6.2%
US avg: 6.7%
Public administration5.4%
US avg: 4.8%
Wholesale trade2.8%
US avg: 6.9%
Finance & insurance2.4%
US avg: 5.9%
Transportation & warehousing2.3%
US avg: 2.2%
Professional, scientific, technical1.7%
US avg: 5.1%
Arts, entertainment, food1.6%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$421,900
+8%inflation adjusted, since 2000
from $214,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,747
+17%inflation adjusted, since 2000
from $817 in 2000
US average: $1,442
Owner-occupied
66.3%
−4.8 ptssince 2000
from 71.1% in 2000
33.7% rent
Vacancy rate
5.5%
−2.8 ptssince 2009
from 8.3% in 2009
US average: 10.0%
Owner cost-burdened
18.5%
−8.9 ptssince 2009
from 27.4% in 2009
US average: 22.9%
Renter cost-burdened
37.5%
+0.2 ptssince 2009
from 37.3% in 2009
US average: 47.4%
Afford Score
3.8
+28%since 2000
from 3.0 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Novi on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic86.1%(40,777)
Black1.9%(899)
Hispanic / Latino1.8%(855)
Asian8.6%(4,091)
Other0%
Diversity Score28.3%(13,423)
2024
White, non-Hispanic55.2%(36,830)
Black7.4%(4,904)
Hispanic / Latino4.5%(2,993)
Asian28.1%(18,764)
Other4.8%(3,226)
Diversity Score75.8%(50,572)
Diversity Score
76
+168%since 2000
from 28 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
64.1%
+15.0 ptssince 2000
from 49.1% in 2000
US average: 35.6%
High school or higher
96.6%
+2.7 ptssince 2000
from 94.0% in 2000
US average: 89.6%
Graduate degree
30.5%
+11.4 ptssince 2000
from 19.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.2 min
+46%since 2000
from 18.0 min in 2000
US average: 26.5
Drive alone to work
70.8%
−18.6 ptssince 2009
from 89.4% in 2009
US average: 68.9%
Carpooled to work
4.6%
−1.4 ptssince 2009
from 6.0% in 2009
US average: 8.5%
Public transit
0.5%
+0.4 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
22.8%
+19.1 ptssince 2009
from 3.7% in 2009
US average: 15.0%
Walked to work
0.5%
+0.3 ptssince 2009
from 0.2% in 2009
US average: 2.4%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.1%
+0.9 ptssince 2009
from 4.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.3%
−2.8 ptssince 2011
from 7.0% in 2011
US average: 5.2%
Labor force participation
66.3%
−3.6 ptssince 2011
from 69.9% in 2011
US average: 63.5%
Self-employed
9.6%
+2.2 ptssince 2009
from 7.5% in 2009
US average: 13.1%
Management & professional
65.4%
−10.1 ptssince 2009
from 75.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.1%
−0.5 ptssince 2009
from 49.6% in 2009
Female
50.9%
+0.5 ptssince 2009
from 50.4% in 2009
Foreign born
29.2%
+10.3 ptssince 2009
from 18.9% in 2009
US average: 14.1%
Veterans
4.1%
−43.9 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
9.1%
+1.6 ptssince 2012
from 7.5% in 2012
US average: 13.3%
Uninsured
3.4%
−89.6 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
96.8%
+7.8 ptssince 2017
from 89.0% in 2017
US average: 91.0%
English only at home
66.8%
−6.3 ptssince 2016
from 73.0% in 2016
US average: 77.7%
Spanish at home
3.1%
+0.5 ptssince 2016
from 2.5% in 2016
US average: 13.6%
Drill deeper

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Compare Novi to nearby cities

NOVI VS
Wixom
Income$65,485−41%
Home value$365,200−13%
Population17,313−74%
SEE FULL COMPARISON →
NOVI VS
Farmington
Income$97,750−12%
Home value$297,200−30%
Population11,409−83%
SEE FULL COMPARISON →
NOVI VS
Farmington Hills
Income$104,836−5%
Home value$354,500−16%
Population83,291+24%
SEE FULL COMPARISON →
NOVI VS
Plymouth
Income$112,145+1%
Home value$448,600+6%
Population9,164−86%
SEE FULL COMPARISON →
Frequently asked

How many people live in Novi, Michigan?

Novi, Michigan has about 66,717 residents according to the 2024 American Community Survey.

What is the median household income in Novi, Michigan?

The typical household in Novi, Michigan earns about $110,723 a year. Half of households make more than that, and half make less.

Is Novi, Michigan expensive?

In Novi, Michigan, the median home is worth about $421,900, and the typical rent is about $1,747 a month.

How educated are people in Novi, Michigan?

About 64.1% of adults age 25 and over in Novi, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Novi, Michigan?

About 5.4% of people in Novi, Michigan live below the federal poverty line.

Has Novi, Michigan grown since 1990?

Yes, Novi, Michigan has grown since 1990. The population has added about 33,719 residents, a change of about 102 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →