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CITY

Southbridge

Massachusetts · 18,105 residents (2025 est.) · 20.238 sq mi
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The short version

Southbridge has lower-than-average household income, with a median household income of $66,287. Population has held roughly steady since 2023. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $294,800. Households here earn about 36% less than the Massachusetts median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.9
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
17,928
+1%since 2023
from 17,806 in 2023
2010 – 2025
Population density
886 / sq mi
+1%since 2023
from 880 / sq mi in 2023
US average: 281
Median age
40.9
+1%since 2023
from 40.6 in 2023
US average: 38.9

PEP 2025 EST:18,105 residents (Census Bureau Vintage 2025, released March 2026)

Population, 2010 – 2024
17K17K17K18K18K201020202024Southbridge
202418K
201020202024
Section 02

Income & economy

Median household income
$66,287
+8%inflation adjusted, since 2023
from $59,397 in 2023
US average: $82,259
2010 – 2024
Per capita income
$35,249
+5%since 2023
from $33,664 in 2023
US average: $44,673
Households earning $100K+
44.5%
+3.2 ptssince 2023
from 41.4% in 2023
US average: 53.3%
Poverty rate
15.3%
−0.9 ptssince 2023
from 16.2% in 2023
US average: 12.5%
Income inequality (Gini)
0.433
−4%since 2023
from 0.451 in 2023
US average: 0.476
Workforce by industry, 2024
Information16.7%
US avg: 10.8%
Retail trade14.8%
US avg: 9.9%
Wholesale trade8%
US avg: 6.9%
Finance & insurance3.3%
US avg: 5.9%
Professional, scientific, technical3.2%
US avg: 5.1%
Other services2.2%
US avg: 6.7%
Transportation & warehousing1.8%
US avg: 2.2%
Public administration1.7%
US avg: 4.8%
Arts, entertainment, food0.5%
US avg: 1.9%
Education & health services0.1%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$294,800
+7%inflation adjusted, since 2023
from $267,000 in 2023
US average: $376,019
2010 – 2024
Median gross rent
$1,256
+5%inflation adjusted, since 2023
from $1,157 in 2023
US average: $1,442
Owner-occupied
42.7%
−1.6 ptssince 2023
from 44.3% in 2023
57.3% rent
Vacancy rate
4.5%
−0.6 ptssince 2023
from 5.1% in 2023
US average: 10.0%
Owner cost-burdened
30.2%
+0.6 ptssince 2023
from 29.6% in 2023
US average: 22.9%
Renter cost-burdened
53.7%
+0.4 ptssince 2023
from 53.3% in 2023
US average: 47.4%
Afford Score
4.4
−1%since 2023
from 4.5 in 2023
2010 – 2024
Gentrification Score
34
RELATED:See current rent listings in Southbridge on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic53.9%(9,603)
Black2.6%(460)
Hispanic / Latino40.2%(7,160)
Asian0.7%(125)
Other2.6%(458)
Diversity Score68.3%(12,154)
2024
White, non-Hispanic52.6%(9,428)
Black2.9%(525)
Hispanic / Latino39.3%(7,047)
Asian2.3%(418)
Other2.8%(510)
Diversity Score70.8%(12,700)
Diversity Score
71
+4%since 2023
from 68 in 2023
2010 – 2024
Section 05

Education

Bachelor's degree or higher
19.4%
+1.7 ptssince 2023
from 17.7% in 2023
US average: 35.6%
High school or higher
82.1%
+0.4 ptssince 2023
from 81.7% in 2023
US average: 89.6%
Graduate degree
5.4%
−0.1 ptssince 2023
from 5.5% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.3 min
+4%since 2023
from 27.2 min in 2023
US average: 26.5
Drive alone to work
76.2%
+0.9 ptssince 2023
from 75.3% in 2023
US average: 68.9%
Carpooled to work
10.9%
+0.3 ptssince 2023
from 10.7% in 2023
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2023
from 0.2% in 2023
US average: 3.2%
Worked from home
4.8%
−0.5 ptssince 2023
from 5.3% in 2023
US average: 15.0%
Walked to work
4.8%
−0.3 ptssince 2023
from 5.1% in 2023
US average: 2.4%
Biked to work
0.9%
−0.5 ptssince 2023
from 1.4% in 2023
US average: 0.4%
No vehicle available
13.0%
−2.5 ptssince 2023
from 15.5% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.2%
−0.3 ptssince 2023
from 7.5% in 2023
US average: 5.2%
Labor force participation
66.2%
+3.1 ptssince 2023
from 63.2% in 2023
US average: 63.5%
Self-employed
9.6%
−1.2 ptssince 2023
from 10.8% in 2023
US average: 13.1%
Management & professional
28.1%
+2.0 ptssince 2023
from 26.1% in 2023
US average: 42.5%
Section 08

People & community

Male
47.9%
−0.6 ptssince 2023
from 48.5% in 2023
Female
52.1%
+0.6 ptssince 2023
from 51.5% in 2023
Foreign born
5.0%
+1.0 ptssince 2023
from 4.0% in 2023
US average: 14.1%
Veterans
7.4%
−0.6 ptssince 2023
from 7.9% in 2023
US average: 6.2%
With a disability
19.2%
−0.9 ptssince 2023
from 20.1% in 2023
US average: 13.3%
Uninsured
3.2%
+0.3 ptssince 2023
from 2.9% in 2023
US average: 8.4%
Broadband at home
89.8%
+1.8 ptssince 2023
from 88.0% in 2023
US average: 91.0%
English only at home
65.3%
+0.3 ptssince 2023
from 64.9% in 2023
US average: 77.7%
Spanish at home
28.8%
−2.0 ptssince 2023
from 30.8% in 2023
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Southbridge, Massachusetts?

Southbridge, Massachusetts has about 17,928 residents according to the 2024 American Community Survey.

What is the median household income in Southbridge, Massachusetts?

The typical household in Southbridge, Massachusetts earns about $66,287 a year. Half of households make more than that, and half make less.

Is Southbridge, Massachusetts expensive?

In Southbridge, Massachusetts, the median home is worth about $294,800, and the typical rent is about $1,256 a month.

How educated are people in Southbridge, Massachusetts?

About 19.4% of adults age 25 and over in Southbridge, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Southbridge, Massachusetts?

About 15.3% of people in Southbridge, Massachusetts live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →