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CITY · 2020 ACS

Southbridge

Massachusetts · 17,740 residents · 20.238 sq mi
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The short version

Southbridge has lower-than-average household income, with a median household income of $52,900. Population has held roughly steady since 2019. 17% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $214,500. Households here earn about 37% less than the Massachusetts median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.9
US median: 38.8
Less educated
17% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
17,740
+5%since 2019
from 16,887 in 2019
2010 – 2025
Population density
877 / sq mi
+5%since 2019
from 834 / sq mi in 2019
US average: 280
Median age
38.9
−1%since 2019
from 39.3 in 2019
US average: 38.8
Population, 2010 – 2024
17K17K17K18K18K201020202024Southbridge
202418K
201020202024
Section 02

Income & economy

Median household income
$52,900
+2%inflation adjusted, since 2019
from $51,270 in 2019
US average: $66,278
2010 – 2024
Per capita income
$29,477
+11%since 2019
from $26,661 in 2019
US average: $35,364
Households earning $100K+
35.5%
+3.1 ptssince 2019
from 32.5% in 2019
US average: 43.9%
Poverty rate
19.6%
−1.1 ptssince 2019
from 20.7% in 2019
US average: 12.8%
Workforce by industry, 2020
Retail trade13.8%
US avg: 10%
Information12.1%
US avg: 11.1%
Wholesale trade6.6%
US avg: 6.7%
Finance & insurance5.4%
US avg: 5.5%
Professional, scientific, technical4.9%
US avg: 4.7%
Other services4.9%
US avg: 6.6%
Public administration3.1%
US avg: 4.7%
Transportation & warehousing2.5%
US avg: 2.5%
Arts, entertainment, food1.1%
US avg: 2%
Agriculture, forestry, fishing0.5%
US avg: 1.7%
Construction0.5%
US avg: 1.2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$214,500
+7%inflation adjusted, since 2019
from $198,400 in 2019
US average: $265,253
2010 – 2024
Median gross rent
$917
+1%inflation adjusted, since 2019
from $895 in 2019
US average: $1,124
Owner-occupied
44.3%
+0.1 ptssince 2019
from 44.2% in 2019
55.7% rent
Afford Score
4.1
+5%since 2019
from 3.9 in 2019
2010 – 2024
RELATED:See current rent listings in Southbridge on RentDataNow
Section 04

Race & ethnicity

2019
White, non-Hispanic62.9%(10,626)
Black1.9%(323)
Hispanic / Latino32.9%(5,548)
Asian0.4%(63)
Other1.9%(327)
Diversity Score61.9%(10,457)
2020
White, non-Hispanic56.7%(10,059)
Black1.9%(338)
Hispanic / Latino36.1%(6,409)
Asian1.8%(314)
Other1.6%(279)
Diversity Score66.1%(11,733)
Diversity Score
66
+7%since 2019
from 62 in 2019
2010 – 2024
Section 05

Education

Bachelor's degree or higher
16.6%
−0.7 ptssince 2019
from 17.2% in 2019
US average: 32.9%
High school or higher
84.1%
+1.5 ptssince 2019
from 82.6% in 2019
US average: 88.5%
Graduate degree
5.3%
−0.5 ptssince 2019
from 5.7% in 2019
US average: 12.7%
Section 06

Commute & transportation

Average commute
27.2 min
+6%since 2019
from 25.6 min in 2019
US average: 26.9
Drive alone to work
78.6%
+0.4 ptssince 2019
from 78.2% in 2019
US average: 75.1%
No vehicle available
15.4%
−0.8 ptssince 2019
from 16.2% in 2019
US average: 8.4%
Section 07

Work & employment

Unemployment rate
7.4%
−1.5 ptssince 2019
from 8.8% in 2019
US average: 5.4%
Labor force participation
64.4%
−0.3 ptssince 2019
from 64.7% in 2019
US average: 63.4%
Management & professional
27.4%
+2.3 ptssince 2019
from 25.1% in 2019
US average: 39.3%
Section 08

People & community

Male
47.6%
−1.3 ptssince 2019
from 48.9% in 2019
Female
52.4%
+1.3 ptssince 2019
from 51.1% in 2019
Foreign born
3.7%
−0.3 ptssince 2019
from 4.0% in 2019
US average: 13.5%
Uninsured
2.8%
−0.6 ptssince 2019
from 3.4% in 2019
US average: 8.8%
Drill deeper

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Compare Southbridge to nearby cities

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SOUTHBRIDGE VS
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SOUTHBRIDGE VS
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Frequently asked

How many people live in Southbridge, Massachusetts?

Southbridge, Massachusetts has about 17,740 residents according to the 2020 American Community Survey.

What is the median household income in Southbridge, Massachusetts?

The typical household in Southbridge, Massachusetts earns about $52,900 a year. Half of households make more than that, and half make less.

Is Southbridge, Massachusetts expensive?

In Southbridge, Massachusetts, the median home is worth about $214,500, and the typical rent is about $917 a month.

How educated are people in Southbridge, Massachusetts?

About 16.6% of adults age 25 and over in Southbridge, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Southbridge, Massachusetts?

About 19.6% of people in Southbridge, Massachusetts live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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