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CITY

Upland

California · 79,446 residents (2025 est.) · 15.6 sq mi
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The short version

With 79,257 people, Upland is a city in California. Home values have more than tripled since 2000, reaching $739,400. Few US cities rank higher on income. Density works out to 5,086 people per square mile. Renters pay $2,029 a month at the median. Owners hold 57% of the housing stock.

At a glance
Wealthier
median household income $105,830, above the US median
US median: $82,259
Mid-age
median age 37.7
US median: 38.9
Average education
37% hold a bachelor's degree
US average: 36%
Less affordable
home values up 100%, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Upland

What changed most since 1990

  • White share70.1% → 34.2% (−35.9 pts)US over the same years: −17.8 pts
  • Hispanic share17.2% → 43.4% (+26.2 pts)US over the same years: +9.9 pts
  • Median home value (2024 dollars)$544,816 → $739,400 (+36%)US over the same years: +67%

Among the 127 cities and towns in the Riverside metro

  • 25th in household income$105,830
  • 21st in share with a bachelor's degree37.3%
  • 12th in home value$739,400
  • 12th in diversity score84.5

Its weight in San Bernardino County

Upland's population equals 3.6% of San Bernardino County's. Its number of adults with a bachelor's degree or higher equals 6.2% of the county's. Its number of residents living in poverty equals 2.5% of the county's.

Section 01

Population & growth

Total population
79,257
+16%since 2000
from 68,393 in 2000
79,446 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
5,086 / sq mi
+16%since 2000
from 4,389 / sq mi in 2000
US average: 281
Median age
37.7
+9%since 2000
from 34.5 in 2000
US average: 38.9
Land area
15.6 sq mi
Population, 1990 – 2024
62K67K71K76K81K19902000201020202024Upland
202479K
1990201020202024
Age distribution, 2024
Under 55.5%(4,366)
US avg: 5.6%
5 to 95.7%(4,521)
US avg: 6%
10 to 146.2%(4,934)
US avg: 6.4%
15 to 196%(4,794)
US avg: 6.6%
20 to 247.1%(5,610)
US avg: 6.5%
25 to 3415.5%(12,274)
US avg: 13.7%
35 to 4413.6%(10,816)
US avg: 13.2%
45 to 5413.2%(10,490)
US avg: 12.2%
55 to 6411.5%(9,110)
US avg: 12.7%
65 to 748.9%(7,027)
US avg: 10.2%
75 to 844.9%(3,880)
US avg: 5.1%
85 and over1.8%(1,435)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$105,830
+19%inflation adjusted, since 2000
from $48,734 in 2000
US average: $82,259
1990 – 2024
Per capita income
$47,483
+103%since 2000
from $23,343 in 2000
US average: $44,673
Households earning $100K+
64.8%
+20.6 ptssince 2009
from 44.3% in 2009
US average: 53.3%
Poverty rate
9.3%
−2.7 ptssince 2000
from 12.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.436
+3%since 2010
from 0.422 in 2010
US average: 0.476
Workforce by industry, 2024
Information10.7%
US avg: 10.8%
Finance & insurance9%
US avg: 5.9%
Professional, scientific, technical7.9%
US avg: 5.1%
Wholesale trade6.6%
US avg: 6.9%
Retail trade6.6%
US avg: 9.9%
Other services4.7%
US avg: 6.7%
Public administration3.2%
US avg: 4.8%
Transportation & warehousing1.8%
US avg: 2.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Education & health services1.1%
US avg: 0.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$739,400
+100%inflation adjusted, since 2000
from $203,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,029
+57%inflation adjusted, since 2000
from $710 in 2000
US average: $1,442
Owner-occupied
57.1%
−1.8 ptssince 2000
from 58.9% in 2000
42.9% rent
Vacancy rate
3.1%
−1.8 ptssince 2009
from 4.9% in 2009
US average: 10.0%
Persons per household
2.85 people
−2%since 2009
from 2.91 people in 2009
US average: 2.54
Owner cost-burdened
26.9%
−11.0 ptssince 2009
from 38.0% in 2009
US average: 22.9%
Renter cost-burdened
50.9%
−3.3 ptssince 2009
from 54.3% in 2009
US average: 47.4%
Afford Score
7.0
−7%since 2009
from 7.5 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
56
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic54.8%(37,456)
Black7.3%(4,990)
Hispanic / Latino27.5%(18,830)
Asian7.1%(4,866)
Other0%
2024
White, non-Hispanic34.2%(27,103)
Black5.9%(4,715)
Hispanic / Latino43.4%(34,366)
Asian11.1%(8,799)
Other5.4%(4,274)
Diversity Score
85
+6%since 2009
from 80 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican35.2%(27,911)
Central American3.3%(2,634)
South American1.5%(1,175)
Salvadoran1.4%(1,120)
Guatemalan0.9%(679)
Nicaraguan0.6%(495)
Cuban0.6%(446)
Spaniard0.5%(372)
Puerto Rican0.4%(338)
Colombian0.4%(282)
Venezuelan0.3%(264)
Argentine0.3%(244)
+ 6 more hispanic origin groups with data
Honduran0.2%(160)
Costa Rican0.2%(151)
Peruvian0.2%(147)
Chilean0.1%(105)
Ecuadorian0.1%(82)
Bolivian0.1%(51)
Asian origin
Chinese3.1%(2,463)
Filipino2.8%(2,235)
Vietnamese1.1%(856)
Korean0.9%(693)
Japanese0.6%(505)
Indonesian0.3%(210)
Thai0.3%(207)
Pakistani0.2%(155)
Burmese0.2%(151)
Taiwanese0.2%(124)
Cambodian0.1%(56)
+ 4 more asian origin groups with data
Kazakh0.1%(43)
Laotian0%(27)
Pacific Islander origin
Samoan0.6%(501)
Tongan0.2%(129)
Chamorro0%(32)
Ancestry
Irish7.4%(5,834)
German6.9%(5,468)
English6.8%(5,377)
American4.1%(3,214)
Italian3.5%(2,789)
Arab1.9%(1,472)
French1.6%(1,236)
Polish1.1%(866)
Norwegian1%(830)
Scottish1%(806)
West Indian0.9%(727)
+ 41 more ancestry groups with data
Swedish0.8%(656)
Dutch0.7%(552)
Scotch-Irish0.6%(448)
Jamaican0.6%(448)
Russian0.5%(361)
Portuguese0.3%(264)
Armenian0.3%(261)
Welsh0.3%(245)
British0.3%(236)
Canadian0.3%(228)
Iranian0.3%(205)
Ethiopian0.2%(188)
Austrian0.2%(178)
Egyptian0.2%(175)
Palestinian0.2%(170)
Danish0.2%(164)
Haitian0.2%(160)
Jordanian0.2%(157)
Greek0.2%(149)
Lebanese0.2%(146)
Swiss0.2%(141)
Hungarian0.2%(134)
Australian0.1%(107)
Syrian0.1%(105)
Croatian0.1%(94)
Iraqi0.1%(93)
Romanian0.1%(79)
Czech0.1%(72)
Ghanaian0.1%(68)
Ukrainian0.1%(52)
Finnish0.1%(49)
Lithuanian0.1%(46)
Turkish0%(31)
Brazilian0%(30)
Nigerian0%(30)
Slovak0%(28)
Israeli0%(22)
Kenyan0%(22)
Belgian0%(5)
Section 05

Education

Bachelor's degree or higher
37.3%
+10.6 ptssince 2000
from 26.7% in 2000
US average: 35.6%
High school or higher
91.2%
+7.4 ptssince 2000
from 83.8% in 2000
US average: 89.6%
Graduate degree
15.8%
+5.4 ptssince 2000
from 10.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
31.1 min
+42%since 2000
from 21.9 min in 2000
US average: 26.5
Drive alone to work
71.2%
−10.5 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
10.0%
+0.8 ptssince 2009
from 9.2% in 2009
US average: 8.5%
Public transit
1.9%
−1.1 ptssince 2009
from 3.0% in 2009
US average: 3.2%
Worked from home
13.8%
+10.5 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
0.8%
−0.7 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.2%
−0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
4.2%
+0.3 ptssince 2009
from 3.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
−4.8 ptssince 2011
from 10.1% in 2011
US average: 5.2%
Labor force participation
66.5%
+0.1 ptssince 2011
from 66.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
74.9%
+0.5 ptssince 2020
from 74.4% in 2020
US average: 74.6%
Self-employed
17.3%
+0.3 ptssince 2009
from 17.0% in 2009
US average: 13.1%
Management & professional
44.6%
+7.3 ptssince 2009
from 37.3% in 2009
US average: 42.5%
Section 08

People & community

Male
48.0%
−1.4 ptssince 2009
from 49.4% in 2009
Female
52.0%
+1.4 ptssince 2009
from 50.6% in 2009
Foreign born
19.5%
+1.2 ptssince 2009
from 18.3% in 2009
US average: 14.1%
Veterans
4.8%
−2.3 ptssince 2009
from 7.1% in 2009
US average: 6.2%
With a disability
11.2%
+1.4 ptssince 2012
from 9.8% in 2012
US average: 13.3%
Uninsured
6.3%
−10.2 ptssince 2013
from 16.5% in 2013
US average: 8.4%
Broadband at home
96.4%
+15.1 ptssince 2017
from 81.3% in 2017
US average: 91.0%
Computer in household
98.2%
+3.5 ptssince 2020
from 94.7% in 2020
US average: 95.5%
Same house as last year
88.5%
+2.1 ptssince 2020
from 86.5% in 2020
US average: 87.7%
English only at home
67.0%
+0.9 ptssince 2016
from 66.1% in 2016
US average: 77.7%
Spanish at home
21.0%
−3.2 ptssince 2016
from 24.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married39.3%(12,216)
Married51.2%(15,909)
Widowed2.2%(675)
Divorced7.4%(2,297)
Women 15+
Never married35.1%(12,056)
Married45.6%(15,657)
Widowed7.3%(2,499)
Divorced12%(4,127)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
6.3%
−10.2 ptssince 2013
from 16.5% in 2013
US average: 8.4%
Employer-based
58.3%
+1.3 ptssince 2020
from 57.0% in 2020
US average: 54.8%
Direct-purchase
13.7%
+1.1 ptssince 2020
from 12.6% in 2020
US average: 13.8%
Medicare
16.2%
+0.8 ptssince 2020
from 15.4% in 2020
US average: 18.4%
Medicaid
21.0%
−1.9 ptssince 2020
from 22.9% in 2020
US average: 20.9%
VA health care
1.4%
−0.1 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
67.8%
+1.1 ptssince 2020
from 66.7% in 2020
US average: 67.1%
Any public
34.4%
−1.5 ptssince 2020
from 35.9% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)28.7%(860)
US avg: 26.4%
Gulf War (1990s)19.8%(594)
US avg: 24.3%
Vietnam era31.3%(936)
US avg: 33.1%
Korean War2.4%(72)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 2,994 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Upland, decade by decade

Upland population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
199063,374$100,719$544,81625.4%58.9
200068,393$88,777$369,97826.7%76.6
201073,732$97,200$689,79528.9%81.0
202079,040$92,429$663,10632.7%82.9
202479,257$105,830$739,40037.3%84.5

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

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UPLAND VS
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UPLAND VS
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Frequently asked

How many people live in Upland, California?

Upland, California has about 79,257 residents according to the 2024 American Community Survey.

What is the median household income in Upland, California?

The typical household in Upland, California earns about $105,830 a year. Half of households make more than that, and half make less.

Is Upland, California expensive?

In Upland, California, the median home is worth about $739,400, and the typical rent is about $2,029 a month.

How educated are people in Upland, California?

About 37.3% of adults age 25 and over in Upland, California hold a bachelor's degree or higher.

What is the poverty rate in Upland, California?

About 9.3% of people in Upland, California live below the federal poverty line.

Has Upland, California grown since 1990?

Yes, Upland, California has grown since 1990. The population has added about 15,883 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →