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CITY

Pleasanton

California · 74,556 residents (2025 est.) · 24.141 sq mi
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Part of the San Francisco metro area
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Notable rankings
#86Most expensive homesof 6,786$1,537,100#174Highest median rentof 6,764$3,060#209Highest median household incomeof 6,818$190,124
The short version

Pleasanton is significantly wealthier than the US average, with a median household income of $190,124. Population has grown 21% since 2000. 70% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than tripled since 2000, reaching $1,537,100. Poverty is rare here, at 5.3% of residents. It ranks in the top 1% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
More educated
70% hold a bachelor's degree
US average: 36%
Less affordable
home values up 97%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
76,960
+21%since 2000
from 63,654 in 2000
1990 – 2025
Population density
3,188 / sq mi
+16%since 2009
from 2,742 / sq mi in 2009
US average: 281
Median age
43.1
+17%since 2000
from 36.9 in 2000
US average: 38.9

PEP 2025 EST:74,556 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
47K57K66K75K85K1990201020202024Pleasanton
202477K
1990201020202024
Age distribution, 2024
Under 54.2%(3,226)
US avg: 5.6%
5 to 96%(4,599)
US avg: 6%
10 to 148.4%(6,480)
US avg: 6.4%
15 to 196.1%(4,711)
US avg: 6.6%
20 to 243.8%(2,906)
US avg: 6.5%
25 to 349.4%(7,216)
US avg: 13.7%
35 to 4415.6%(11,995)
US avg: 13.2%
45 to 5416.8%(12,945)
US avg: 12.2%
55 to 6413.1%(10,047)
US avg: 12.7%
65 to 748.9%(6,868)
US avg: 10.2%
75 to 845.6%(4,348)
US avg: 5.1%
85 and over2.1%(1,619)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$190,124
+15%inflation adjusted, since 2000
from $90,859 in 2000
US average: $82,259
1990 – 2024
Per capita income
$88,401
+112%since 2000
from $41,623 in 2000
US average: $44,673
Households earning $100K+
81.1%
+11.7 ptssince 2009
from 69.5% in 2009
US average: 53.3%
Poverty rate
5.3%
+2.8 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.442
+9%since 2010
from 0.405 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.6%
US avg: 9.9%
Information7.6%
US avg: 10.8%
Other services6.7%
US avg: 6.7%
Public administration4.8%
US avg: 4.8%
Arts, entertainment, food4.6%
US avg: 1.9%
Wholesale trade3.4%
US avg: 6.9%
Transportation & warehousing2.5%
US avg: 2.2%
Finance & insurance2.2%
US avg: 5.9%
Professional, scientific, technical1.5%
US avg: 5.1%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$1,537,100
+97%inflation adjusted, since 2000
from $428,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$3,060
+38%inflation adjusted, since 2000
from $1,219 in 2000
US average: $1,442
Owner-occupied
67.0%
−6.3 ptssince 2000
from 73.4% in 2000
33.0% rent
Vacancy rate
3.8%
+0.2 ptssince 2009
from 3.6% in 2009
US average: 10.0%
Owner cost-burdened
24.5%
−14.7 ptssince 2009
from 39.1% in 2009
US average: 22.9%
Renter cost-burdened
46.9%
+14.0 ptssince 2009
from 32.9% in 2009
US average: 47.4%
Afford Score
8.1
+15%since 2009
from 7.0 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
76
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Pleasanton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic75.8%(48,253)
Black1.3%(845)
Hispanic / Latino7.9%(5,011)
Asian11.6%(7,387)
Other0%
2024
White, non-Hispanic36.1%(27,812)
Black1.6%(1,208)
Hispanic / Latino12.5%(9,623)
Asian43.7%(33,663)
Other6%(4,654)
Diversity Score
82
+22%since 2009
from 68 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7.9%(6,082)
Colombian0.6%(427)
Spaniard0.4%(341)
Peruvian0.3%(228)
Guatemalan0.2%(185)
Chilean0.2%(168)
Salvadoran0.2%(127)
Ecuadorian0.1%(71)
Bolivian0.1%(64)
+ 7 more hispanic origin groups with data
Cuban0.1%(49)
Honduran0.1%(47)
Dominican0%(36)
Argentine0%(34)
Asian origin
Asian Indian22%(16,963)
Chinese11.2%(8,651)
Korean3.5%(2,703)
Filipino1.9%(1,462)
Taiwanese1.3%(1,006)
Vietnamese1%(789)
Kazakh0.6%(429)
Japanese0.4%(342)
Thai0.3%(247)
Pakistani0.2%(181)
Nepalese0.1%(73)
Indonesian0.1%(51)
+ 6 more asian origin groups with data
Sri Lankan0.1%(50)
Uzbek0.1%(42)
Bangladeshi0.1%(41)
Hmong0%(22)
Malaysian0%(20)
Mien0%(7)
Pacific Islander origin
Fijian0.4%(279)
Chamorro0.4%(276)
Guamanian0%(36)
Samoan0%(18)
Tongan0%(6)
Ancestry
English8%(6,155)
Irish7.9%(6,076)
German7%(5,423)
Italian4.3%(3,343)
American2%(1,567)
Portuguese1.9%(1,493)
French1.6%(1,266)
Scottish1.3%(1,035)
Polish1.1%(857)
Swedish1.1%(827)
Russian1%(799)
Greek0.9%(701)
+ 41 more ancestry groups with data
Iranian0.9%(698)
Norwegian0.9%(680)
Dutch0.7%(576)
Arab0.6%(491)
Scotch-Irish0.6%(450)
British0.6%(443)
Welsh0.6%(425)
Danish0.5%(364)
Romanian0.4%(300)
Ukrainian0.4%(299)
Swiss0.4%(284)
Hungarian0.3%(217)
Austrian0.3%(194)
Lithuanian0.2%(162)
West Indian0.2%(160)
Jamaican0.2%(160)
Canadian0.2%(152)
Egyptian0.2%(139)
Palestinian0.2%(130)
Finnish0.1%(106)
Croatian0.1%(96)
Czech0.1%(83)
Slovene0.1%(73)
Slovak0.1%(64)
Lebanese0.1%(63)
Brazilian0.1%(48)
Turkish0.1%(47)
Israeli0.1%(42)
Jordanian0%(32)
Latvian0%(26)
Belgian0%(17)
Ghanaian0%(16)
Serbian0%(13)
Ethiopian0%(13)
Bulgarian0%(11)
Iraqi0%(9)
RANKED:Largest Asian Indian population · Largest Chinese population · Largest English population · Largest Mexican population · Largest Irish population
Section 05

Education

Bachelor's degree or higher
69.9%
+22.6 ptssince 2000
from 47.3% in 2000
US average: 35.6%
High school or higher
96.5%
+2.2 ptssince 2000
from 94.2% in 2000
US average: 89.6%
Graduate degree
33.4%
+17.6 ptssince 2000
from 15.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
34.3 min
+26%since 2000
from 27.2 min in 2000
US average: 26.5
Drive alone to work
54.6%
−24.2 ptssince 2009
from 78.8% in 2009
US average: 68.9%
Carpooled to work
6.3%
+0.1 ptssince 2009
from 6.2% in 2009
US average: 8.5%
Public transit
5.8%
Unchangedsince 2009
from 5.7% in 2009
US average: 3.2%
Worked from home
29.1%
+23.6 ptssince 2009
from 5.5% in 2009
US average: 15.0%
Walked to work
1.7%
−0.1 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.8%
−0.3 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
4.0%
+1.5 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−2.3 ptssince 2011
from 7.2% in 2011
US average: 5.2%
Labor force participation
65.4%
−3.4 ptssince 2011
from 68.9% in 2011
US average: 63.5%
Self-employed
10.6%
+0.2 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
70.3%
−5.7 ptssince 2009
from 76.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
−1.3 ptssince 2009
from 50.6% in 2009
Female
50.7%
+1.3 ptssince 2009
from 49.4% in 2009
Foreign born
36.3%
+15.7 ptssince 2009
from 20.6% in 2009
US average: 14.1%
Veterans
3.3%
−46.1 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
8.8%
+2.5 ptssince 2012
from 6.3% in 2012
US average: 13.3%
Uninsured
2.2%
−90.8 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
97.9%
+4.9 ptssince 2017
from 93.0% in 2017
US average: 91.0%
English only at home
56.4%
−11.3 ptssince 2016
from 67.7% in 2016
US average: 77.7%
Spanish at home
5.4%
+0.6 ptssince 2016
from 4.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married26.8%(8,234)
Married66.5%(20,440)
Widowed1.8%(566)
Divorced4.9%(1,500)
Women 15+
Never married22.4%(7,134)
Married62.9%(20,062)
Widowed6.2%(1,991)
Divorced8.5%(2,728)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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PLEASANTON VS
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PLEASANTON VS
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Frequently asked

How many people live in Pleasanton, California?

Pleasanton, California has about 76,960 residents according to the 2024 American Community Survey.

What is the median household income in Pleasanton, California?

The typical household in Pleasanton, California earns about $190,124 a year. Half of households make more than that, and half make less.

Is Pleasanton, California expensive?

In Pleasanton, California, the median home is worth about $1,537,100, and the typical rent is about $3,060 a month.

How educated are people in Pleasanton, California?

About 69.9% of adults age 25 and over in Pleasanton, California hold a bachelor's degree or higher.

What is the poverty rate in Pleasanton, California?

About 5.3% of people in Pleasanton, California live below the federal poverty line.

Has Pleasanton, California grown since 1990?

Yes, Pleasanton, California has grown since 1990. The population has added about 26,407 residents, a change of about 52 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Pleasanton, California: demographics, income & housing data · CensusEasy