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CITY

Pleasanton

California · 74,556 residents (2025 est.) · 24.1 sq mi
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Part of the San Francisco metro area
The short version

With 76,960 people, Pleasanton is a city in California. This is an unusually credentialed place: 70% of adults have a four-year degree. The typical home is worth $1,537,100, having more than tripled since 2000. That is roughly 92% ahead of the California median. The median household earns $190,124, about 131% above the national median. Renters pay $3,060 a month at the median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
More educated
70% hold a bachelor's degree
US average: 36%
Less affordable
home values up 97%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
76,960
+21%since 2000
from 63,654 in 2000
74,556 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
3,188 / sq mi
+16%since 2009
from 2,742 / sq mi in 2009
US average: 281
Median age
43.1
+17%since 2000
from 36.9 in 2000
US average: 38.9
Land area
24.1 sq mi
Population, 1990 – 2024
47K57K66K75K85K19902000201020202024Pleasanton
202477K
1990201020202024
Age distribution, 2024
Under 54.2%(3,226)
US avg: 5.6%
5 to 96%(4,599)
US avg: 6%
10 to 148.4%(6,480)
US avg: 6.4%
15 to 196.1%(4,711)
US avg: 6.6%
20 to 243.8%(2,906)
US avg: 6.5%
25 to 349.4%(7,216)
US avg: 13.7%
35 to 4415.6%(11,995)
US avg: 13.2%
45 to 5416.8%(12,945)
US avg: 12.2%
55 to 6413.1%(10,047)
US avg: 12.7%
65 to 748.9%(6,868)
US avg: 10.2%
75 to 845.6%(4,348)
US avg: 5.1%
85 and over2.1%(1,619)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$190,124
+15%inflation adjusted, since 2000
from $90,859 in 2000
US average: $82,259
1990 – 2024
Per capita income
$88,401
+112%since 2000
from $41,623 in 2000
US average: $44,673
Households earning $100K+
81.1%
+11.7 ptssince 2009
from 69.5% in 2009
US average: 53.3%
Poverty rate
5.3%
+2.8 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.442
+9%since 2010
from 0.405 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade12.6%
US avg: 9.9%
Information7.6%
US avg: 10.8%
Other services6.7%
US avg: 6.7%
Public administration4.8%
US avg: 4.8%
Arts, entertainment, food4.6%
US avg: 1.9%
Wholesale trade3.4%
US avg: 6.9%
Transportation & warehousing2.5%
US avg: 2.2%
Finance & insurance2.2%
US avg: 5.9%
Professional, scientific, technical1.5%
US avg: 5.1%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.3%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$1,537,100
+97%inflation adjusted, since 2000
from $428,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$3,060
+38%inflation adjusted, since 2000
from $1,219 in 2000
US average: $1,442
Owner-occupied
67.0%
−6.3 ptssince 2000
from 73.4% in 2000
33.0% rent
Vacancy rate
3.8%
+0.2 ptssince 2009
from 3.6% in 2009
US average: 10.0%
Persons per household
2.73 people
−4%since 2009
from 2.83 people in 2009
US average: 2.54
Owner cost-burdened
24.5%
−14.7 ptssince 2009
from 39.1% in 2009
US average: 22.9%
Renter cost-burdened
46.9%
+14.0 ptssince 2009
from 32.9% in 2009
US average: 47.4%
Afford Score
8.1
+15%since 2009
from 7.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
76
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic75.8%(48,253)
Black1.3%(845)
Hispanic / Latino7.9%(5,011)
Asian11.6%(7,387)
Other0%
2024
White, non-Hispanic36.1%(27,812)
Black1.6%(1,208)
Hispanic / Latino12.5%(9,623)
Asian43.7%(33,663)
Other6%(4,654)
Diversity Score
82
+22%since 2009
from 68 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7.9%(6,082)
Colombian0.6%(427)
Spaniard0.4%(341)
Peruvian0.3%(228)
Guatemalan0.2%(185)
Chilean0.2%(168)
Salvadoran0.2%(127)
Ecuadorian0.1%(71)
Bolivian0.1%(64)
+ 7 more hispanic origin groups with data
Cuban0.1%(49)
Honduran0.1%(47)
Dominican0%(36)
Argentine0%(34)
Asian origin
Asian Indian22%(16,963)
Chinese11.2%(8,651)
Korean3.5%(2,703)
Filipino1.9%(1,462)
Taiwanese1.3%(1,006)
Vietnamese1%(789)
Kazakh0.6%(429)
Japanese0.4%(342)
Thai0.3%(247)
Pakistani0.2%(181)
Nepalese0.1%(73)
Indonesian0.1%(51)
+ 6 more asian origin groups with data
Sri Lankan0.1%(50)
Uzbek0.1%(42)
Bangladeshi0.1%(41)
Hmong0%(22)
Malaysian0%(20)
Mien0%(7)
Pacific Islander origin
Fijian0.4%(279)
Chamorro0.4%(276)
Guamanian0%(36)
Samoan0%(18)
Tongan0%(6)
Ancestry
English8%(6,155)
Irish7.9%(6,076)
German7%(5,423)
Italian4.3%(3,343)
American2%(1,567)
Portuguese1.9%(1,493)
French1.6%(1,266)
Scottish1.3%(1,035)
Polish1.1%(857)
Swedish1.1%(827)
Russian1%(799)
Greek0.9%(701)
+ 41 more ancestry groups with data
Iranian0.9%(698)
Norwegian0.9%(680)
Dutch0.7%(576)
Arab0.6%(491)
Scotch-Irish0.6%(450)
British0.6%(443)
Welsh0.6%(425)
Danish0.5%(364)
Romanian0.4%(300)
Ukrainian0.4%(299)
Swiss0.4%(284)
Hungarian0.3%(217)
Austrian0.3%(194)
Lithuanian0.2%(162)
West Indian0.2%(160)
Jamaican0.2%(160)
Canadian0.2%(152)
Egyptian0.2%(139)
Palestinian0.2%(130)
Finnish0.1%(106)
Croatian0.1%(96)
Czech0.1%(83)
Slovene0.1%(73)
Slovak0.1%(64)
Lebanese0.1%(63)
Brazilian0.1%(48)
Turkish0.1%(47)
Israeli0.1%(42)
Jordanian0%(32)
Latvian0%(26)
Belgian0%(17)
Ghanaian0%(16)
Serbian0%(13)
Ethiopian0%(13)
Bulgarian0%(11)
Iraqi0%(9)
Section 05

Education

Bachelor's degree or higher
69.9%
+22.6 ptssince 2000
from 47.3% in 2000
US average: 35.6%
High school or higher
96.5%
+2.2 ptssince 2000
from 94.2% in 2000
US average: 89.6%
Graduate degree
33.4%
+17.6 ptssince 2000
from 15.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
34.3 min
+26%since 2000
from 27.2 min in 2000
US average: 26.5
Drive alone to work
54.6%
−24.2 ptssince 2009
from 78.8% in 2009
US average: 68.9%
Carpooled to work
6.3%
+0.1 ptssince 2009
from 6.2% in 2009
US average: 8.5%
Public transit
5.8%
Unchangedsince 2009
from 5.7% in 2009
US average: 3.2%
Worked from home
29.1%
+23.6 ptssince 2009
from 5.5% in 2009
US average: 15.0%
Walked to work
1.7%
−0.1 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.8%
−0.3 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
4.0%
+1.5 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−2.3 ptssince 2011
from 7.2% in 2011
US average: 5.2%
Labor force participation
65.4%
−3.4 ptssince 2011
from 68.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
75.7%
+4.2 ptssince 2020
from 71.5% in 2020
US average: 74.6%
Self-employed
10.6%
+0.2 ptssince 2009
from 10.4% in 2009
US average: 13.1%
Management & professional
70.3%
+13.7 ptssince 2009
from 56.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
−1.3 ptssince 2009
from 50.6% in 2009
Female
50.7%
+1.3 ptssince 2009
from 49.4% in 2009
Foreign born
36.3%
+15.7 ptssince 2009
from 20.6% in 2009
US average: 14.1%
Veterans
3.3%
−4.6 ptssince 2009
from 8.0% in 2009
US average: 6.2%
With a disability
8.8%
+2.5 ptssince 2012
from 6.3% in 2012
US average: 13.3%
Uninsured
2.2%
−4.8 ptssince 2013
from 7.0% in 2013
US average: 8.4%
Broadband at home
97.9%
+4.9 ptssince 2017
from 93.0% in 2017
US average: 91.0%
Computer in household
99.1%
+1.6 ptssince 2020
from 97.5% in 2020
US average: 95.5%
Same house as last year
89.4%
+1.5 ptssince 2020
from 87.9% in 2020
US average: 87.7%
English only at home
56.4%
−11.3 ptssince 2016
from 67.7% in 2016
US average: 77.7%
Spanish at home
5.4%
+0.6 ptssince 2016
from 4.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married26.8%(8,234)
Married66.5%(20,440)
Widowed1.8%(566)
Divorced4.9%(1,500)
Women 15+
Never married22.4%(7,134)
Married62.9%(20,062)
Widowed6.2%(1,991)
Divorced8.5%(2,728)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
2.2%
−4.8 ptssince 2013
from 7.0% in 2013
US average: 8.4%
Employer-based
74.5%
−1.4 ptssince 2020
from 75.9% in 2020
US average: 54.8%
Direct-purchase
14.4%
−0.4 ptssince 2020
from 14.8% in 2020
US average: 13.8%
Medicare
15.8%
+0.9 ptssince 2020
from 14.9% in 2020
US average: 18.4%
Medicaid
9.8%
+3.2 ptssince 2020
from 6.6% in 2020
US average: 20.9%
VA health care
1.0%
+0.1 ptssince 2020
from 0.9% in 2020
US average: 2.2%
Any private
85.5%
−2.3 ptssince 2020
from 87.8% in 2020
US average: 67.1%
Any public
23.5%
+3.7 ptssince 2020
from 19.8% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)18.6%(364)
US avg: 26.4%
Gulf War (1990s)11.5%(225)
US avg: 24.3%
Vietnam era38.3%(750)
US avg: 33.1%
Korean War8.9%(175)
US avg: 4.5%
World War II3%(58)
US avg: 1%

Share of the 1,956 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Head to head

Compare Pleasanton to nearby cities

PLEASANTON VS
Dublin
Income$214,385+13%
Home value$1,317,100−14%
Population71,602−4%
SEE FULL COMPARISON →
PLEASANTON VS
Livermore
Income$160,775−15%
Home value$1,105,600−28%
Population83,457+12%
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PLEASANTON VS
San Ramon
Income$196,161+3%
Home value$1,509,500−2%
Population86,209+16%
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PLEASANTON VS
Union City
Income$133,715−30%
Home value$1,104,900−28%
Population65,282−12%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pleasanton, California?

Pleasanton, California has about 76,960 residents according to the 2024 American Community Survey.

What is the median household income in Pleasanton, California?

The typical household in Pleasanton, California earns about $190,124 a year. Half of households make more than that, and half make less.

Is Pleasanton, California expensive?

In Pleasanton, California, the median home is worth about $1,537,100, and the typical rent is about $3,060 a month.

How educated are people in Pleasanton, California?

About 69.9% of adults age 25 and over in Pleasanton, California hold a bachelor's degree or higher.

What is the poverty rate in Pleasanton, California?

About 5.3% of people in Pleasanton, California live below the federal poverty line.

Has Pleasanton, California grown since 1990?

Yes, Pleasanton, California has grown since 1990. The population has added about 26,407 residents, a change of about 52 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →