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METRO AREA

Wichita Falls Metro

Wichita Falls, TX · 3 counties · 149,448 residents (2025 est.) · 2,619.641 sq mi
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The short version

Wichita Falls has lower-than-average household income, with a median household income of $65,202. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $157,052.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.6
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
149,358
−1%since 2000
from 151,524 in 2000
1990 – 2025
Population density
57 / sq mi
−1%since 2000
from 58 / sq mi in 2000
US average: 281
Median age
36.6
+8%since 2000
from 34.0 in 2000
US average: 38.9

PEP 2025 EST:149,448 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
139K143K146K149K153K1990201020202024Wichita Falls
2024149K
1990201020202024
Section 02

Income & economy

Median household income
$65,202
+5%inflation adjusted, since 2000
from $34,199 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,589
+103%since 2000
from $17,058 in 2000
US average: $44,673
Households earning $100K+
43.8%
+20.1 ptssince 2009
from 23.7% in 2009
US average: 53.3%
Poverty rate
15.5%
+2.8 ptssince 2000
from 12.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.458
−1%since 2010
from 0.462 in 2010
US average: 0.476
Workforce by industry, 2024
Information13.2%
US avg: 10.8%
Retail trade7.5%
US avg: 9.9%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance6.5%
US avg: 5.9%
Professional, scientific, technical5.7%
US avg: 5.1%
Other services5%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Agriculture, forestry, fishing3.4%
US avg: 1.6%
Manufacturing2.3%
US avg: 0.4%
Transportation & warehousing2.3%
US avg: 2.2%
Arts, entertainment, food1.4%
US avg: 1.9%
Construction1.1%
US avg: 1.2%
Education & health services0.8%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$157,052
+45%inflation adjusted, since 2000
from $59,288 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$978
+13%inflation adjusted, since 2000
from $476 in 2000
US average: $1,442
Owner-occupied
64.4%
−0.6 ptssince 2000
from 64.9% in 2000
35.6% rent
Vacancy rate
12.4%
+0.3 ptssince 2009
from 12.2% in 2009
US average: 10.0%
Owner cost-burdened
17.7%
−1.2 ptssince 2009
from 18.9% in 2009
US average: 22.9%
Renter cost-burdened
38.3%
−5.1 ptssince 2009
from 43.4% in 2009
US average: 47.4%
Afford Score
2.4
+39%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Wichita Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic75.9%(115,070)
Black8.8%(13,293)
Hispanic / Latino11.2%(16,932)
Asian1.6%(2,408)
Other0%
Diversity Score46.4%(70,374)
Segregation Score0%
2024
White, non-Hispanic65.6%(98,011)
Black9%(13,469)
Hispanic / Latino19%(28,431)
Asian2.1%(3,078)
Other4.3%(6,369)
Diversity Score65.3%(97,600)
Segregation Score31.8%(47,567)
Diversity Score
65
+41%since 2000
from 46 in 2000
1990 – 2024
Segregation Score
32
−2%since 2020
from 33 in 2020
Section 05

Education

Bachelor's degree or higher
24.9%
+5.6 ptssince 2000
from 19.3% in 2000
US average: 35.6%
High school or higher
88.2%
+8.2 ptssince 2000
from 80.0% in 2000
US average: 89.6%
Graduate degree
8.2%
+2.8 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.4 min
+42%since 2000
from 11.6 min in 2000
US average: 26.5
Drive alone to work
73.5%
−4.9 ptssince 2009
from 78.4% in 2009
US average: 68.9%
Carpooled to work
11.8%
+1.3 ptssince 2009
from 10.5% in 2009
US average: 8.5%
Public transit
0.2%
−0.1 ptssince 2009
from 0.3% in 2009
US average: 3.2%
Worked from home
6.5%
+2.8 ptssince 2009
from 3.7% in 2009
US average: 15.0%
Walked to work
6.4%
+0.8 ptssince 2009
from 5.7% in 2009
US average: 2.4%
Biked to work
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.4%
+0.7 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.5%
−1.9 ptssince 2011
from 5.4% in 2011
US average: 5.2%
Labor force participation
62.6%
−0.4 ptssince 2011
from 63.0% in 2011
US average: 63.5%
Self-employed
13.1%
−1.1 ptssince 2009
from 14.2% in 2009
US average: 13.1%
Management & professional
34.7%
−27.3 ptssince 2009
from 62.0% in 2009
US average: 42.5%
Section 08

People & community

Male
51.6%
+1.1 ptssince 2009
from 50.5% in 2009
Female
48.4%
−1.1 ptssince 2009
from 49.5% in 2009
Foreign born
6.2%
+0.9 ptssince 2009
from 5.3% in 2009
US average: 14.1%
Veterans
10.8%
−37.6 ptssince 2009
from 48.4% in 2009
US average: 6.2%
With a disability
16.4%
+2.0 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
15.6%
−65.6 ptssince 2013
from 81.3% in 2013
US average: 8.4%
Broadband at home
88.6%
+17.3 ptssince 2017
from 71.3% in 2017
US average: 91.0%
English only at home
88.1%
+0.9 ptssince 2016
from 87.2% in 2016
US average: 77.7%
Spanish at home
9.0%
−0.9 ptssince 2016
from 9.9% in 2016
US average: 13.6%
In this metro

Principal cities

Wichita FallsCENTRAL101,951
What's inside

3 component counties

Wichita CountyCENTRAL129,555Clay County10,764Archer County9,129
Drill deeper

Metros similar to Wichita Falls

Morgantown
Pop 141,995
Dalton
Pop 147,819
Bangor
Pop 157,967
Jackson
Pop 159,552
Places similar to Wichita Falls
Head to head

Compare Wichita Falls side by side

WICHITA FALLS VS
Morgantown
Income$64,508−1%
Home value$242,344+54%
Population141,995−5%
SEE FULL COMPARISON →
WICHITA FALLS VS
Dalton
Income$67,684+4%
Home value$207,505+32%
Population147,819−1%
SEE FULL COMPARISON →
WICHITA FALLS VS
Bangor
Income$66,356+2%
Home value$214,100+36%
Population157,967+6%
SEE FULL COMPARISON →
WICHITA FALLS VS
Jackson
Income$66,073+1%
Home value$193,700+23%
Population159,552+7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wichita Falls, TX?

Wichita Falls, TX has about 149,358 residents according to the 2024 American Community Survey.

What is the median household income in Wichita Falls, TX?

The typical household in Wichita Falls, TX earns about $65,202 a year. Half of households make more than that, and half make less.

Is Wichita Falls, TX expensive?

In Wichita Falls, TX, the median home is worth about $157,052, and the typical rent is about $978 a month.

How educated are people in Wichita Falls, TX?

About 24.9% of adults age 25 and over in Wichita Falls, TX hold a bachelor's degree or higher.

What is the poverty rate in Wichita Falls, TX?

About 15.5% of people in Wichita Falls, TX live below the federal poverty line.

Has Wichita Falls, TX grown since 1990?

Yes, Wichita Falls, TX has grown since 1990. The population has added about 8,983 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →