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MICROPOLITAN AREA · 2010 ACS

Rolla Micro

Rolla, MO · 1 counties · 45,156 residents · 671.787 sq mi
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The short version

Rolla has lower-than-average household income, with a median household income of $40,260. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $114,700.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 33.8
US median: 37.2
Average education
25% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
45,156
+13%since 2000
from 39,825 in 2000
1990 – 2025
Population density
67 / sq mi
+13%since 2000
from 59 / sq mi in 2000
US average: 261
Median age
33.8
−3%since 2000
from 34.9 in 2000
US average: 37.2
Population, 1990 – 2024
34K37K40K43K46K1990201020202024Rolla
202445K
1990201020202024
Section 02

Income & economy

Median household income
$40,260
+8%inflation adjusted, since 2000
from $29,378 in 2000
US average: $52,703
1990 – 2024
Per capita income
$20,817
+29%since 2000
from $16,084 in 2000
US average: $27,286
Households earning $100K+
20.9%
+0.9 ptssince 2009
from 20.0% in 2009
US average: 33.3%
Poverty rate
17.9%
+1.4 ptssince 2000
from 16.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.465
US average: 0.461
Workforce by industry, 2010
Information15.4%
US avg: 11.5%
Wholesale trade6.9%
US avg: 7.2%
Retail trade6.5%
US avg: 10.9%
Finance & insurance5.3%
US avg: 5.1%
Other services4.7%
US avg: 7%
Professional, scientific, technical4.5%
US avg: 4.2%
Public administration3.5%
US avg: 4.9%
Transportation & warehousing2%
US avg: 3.1%
Arts, entertainment, food2%
US avg: 2.4%
Agriculture, forestry, fishing1.5%
US avg: 1.9%
Construction1.3%
US avg: 1.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$114,700
+24%inflation adjusted, since 2000
from $72,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$584
+16%inflation adjusted, since 2000
from $396 in 2000
US average: $853
Owner-occupied
38.0%
−27.5 ptssince 2000
from 65.5% in 2000
38.2% rent
Vacancy rate
13.5%
+0.8 ptssince 2009
from 12.7% in 2009
US average: 12.1%
Owner cost-burdened
19.3%
−0.7 ptssince 2009
from 19.9% in 2009
US average: 30.9%
Renter cost-burdened
44.3%
+1.0 ptssince 2009
from 43.3% in 2009
US average: 46.8%
Afford Score
2.8
+15%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Rolla on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.6%(36,884)
Black1.5%(586)
Hispanic / Latino1.2%(485)
Asian2.3%(934)
Other0%
Diversity Score12.4%(4,953)
2010
White, non-Hispanic90.3%(40,792)
Black2.2%(977)
Hispanic / Latino2%(923)
Asian2.9%(1,313)
Other1.8%(835)
Diversity Score21.3%(9,612)
Diversity Score
21
+71%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.3%
+4.2 ptssince 2000
from 21.1% in 2000
US average: 27.9%
High school or higher
85.9%
+6.9 ptssince 2000
from 79.0% in 2000
US average: 84.9%
Graduate degree
10.5%
+1.3 ptssince 2000
from 9.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.7 min
+32%since 2000
from 13.4 min in 2000
US average: 25.2
Drive alone to work
77.6%
+1.0 ptssince 2009
from 76.6% in 2009
US average: 76.2%
Carpooled to work
11.7%
−1.1 ptssince 2009
from 12.8% in 2009
US average: 10.4%
Public transit
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 4.7%
Worked from home
3.5%
+0.9 ptssince 2009
from 2.6% in 2009
US average: 4.1%
Walked to work
5.1%
−0.9 ptssince 2009
from 6.0% in 2009
US average: 2.8%
Biked to work
0.1%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
6.3%
+0.6 ptssince 2009
from 5.7% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.7%
−2.3 ptssince 2009
from 16.9% in 2009
US average: 12.9%
Management & professional
35.9%
−28.0 ptssince 2009
from 63.9% in 2009
US average: 35.2%
Section 08

People & community

Male
51.9%
+1.2 ptssince 2009
from 50.8% in 2009
Female
48.1%
−1.2 ptssince 2009
from 49.2% in 2009
Foreign born
3.1%
+0.3 ptssince 2009
from 2.8% in 2009
US average: 12.8%
Veterans
12.8%
−37.7 ptssince 2009
from 50.4% in 2009
US average: 9.9%
In this metro

Principal cities

RollaCENTRAL20,588
What's inside

1 component county

Phelps CountyCENTRAL45,247
Drill deeper

Metros similar to Rolla

Cedartown
Pop 45,514
Marion
Pop 45,198
Madisonville
Pop 45,127
Bucyrus
Pop 41,896
Places similar to Rolla
Head to head

Compare Rolla side by side

ROLLA VS
Cedartown
Income$58,515+45%
Home value$187,600+64%
Population45,514+1%
SEE FULL COMPARISON →
ROLLA VS
Marion
Income$57,168+42%
Home value$171,100+49%
Population45,198same
SEE FULL COMPARISON →
ROLLA VS
Madisonville
Income$56,815+41%
Home value$142,800+24%
Population45,127same
SEE FULL COMPARISON →
ROLLA VS
Bucyrus
Income$58,044+44%
Home value$136,700+19%
Population41,896−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rolla, MO?

Rolla, MO has about 45,156 residents according to the 2010 American Community Survey.

What is the median household income in Rolla, MO?

The typical household in Rolla, MO earns about $40,260 a year. Half of households make more than that, and half make less.

Is Rolla, MO expensive?

In Rolla, MO, the median home is worth about $114,700, and the typical rent is about $584 a month.

How educated are people in Rolla, MO?

About 25.3% of adults age 25 and over in Rolla, MO hold a bachelor's degree or higher.

What is the poverty rate in Rolla, MO?

About 17.9% of people in Rolla, MO live below the federal poverty line.

Has Rolla, MO grown since 1990?

Yes, Rolla, MO has grown since 1990. The population has added about 9,908 residents, a change of about 28 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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