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MICROPOLITAN AREA

Rolla Micro

Rolla, MO · 1 counties · 45,247 residents (2025 est.) · 671.787 sq mi
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The short version

Rolla has notably lower household income than the US average, with a median household income of $58,396. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $206,500.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.8
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 56%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
45,194
+13%since 2000
from 39,825 in 2000
1990 – 2025
Population density
67 / sq mi
+13%since 2000
from 59 / sq mi in 2000
US average: 281
Median age
35.8
+3%since 2000
from 34.9 in 2000
US average: 38.9

PEP 2025 EST:45,247 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
34K37K40K43K46K1990201020202024Rolla
202445K
1990201020202024
Section 02

Income & economy

Median household income
$58,396
+9%inflation adjusted, since 2000
from $29,378 in 2000
US average: $82,259
1990 – 2024
Per capita income
$30,712
+91%since 2000
from $16,084 in 2000
US average: $44,673
Households earning $100K+
37.7%
+17.7 ptssince 2009
from 20.0% in 2009
US average: 53.3%
Poverty rate
16.8%
+0.4 ptssince 2000
from 16.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.456
−2%since 2010
from 0.465 in 2010
US average: 0.476
Workforce by industry, 2024
Information13.4%
US avg: 10.8%
Retail trade11%
US avg: 9.9%
Finance & insurance4.6%
US avg: 5.9%
Wholesale trade3.9%
US avg: 6.9%
Professional, scientific, technical3.7%
US avg: 5.1%
Other services2.4%
US avg: 6.7%
Agriculture, forestry, fishing2.2%
US avg: 1.6%
Construction1.9%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.2%
Public administration1.6%
US avg: 4.8%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0.6%
US avg: 1.9%
Manufacturing0.4%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$206,500
+56%inflation adjusted, since 2000
from $72,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$798
+11%inflation adjusted, since 2000
from $396 in 2000
US average: $1,442
Owner-occupied
61.7%
−3.8 ptssince 2000
from 65.5% in 2000
38.3% rent
Vacancy rate
14.6%
+1.9 ptssince 2009
from 12.7% in 2009
US average: 10.0%
Owner cost-burdened
14.2%
−5.7 ptssince 2009
from 19.9% in 2009
US average: 22.9%
Renter cost-burdened
47.0%
+3.7 ptssince 2009
from 43.3% in 2009
US average: 47.4%
Afford Score
3.5
+43%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in Rolla on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.6%(36,884)
Black1.5%(586)
Hispanic / Latino1.2%(485)
Asian2.3%(934)
Other0%
Diversity Score12.4%(4,953)
Segregation Score0%
2024
White, non-Hispanic84.9%(38,353)
Black2.4%(1,100)
Hispanic / Latino3.1%(1,390)
Asian3.7%(1,655)
Other6%(2,696)
Diversity Score34.2%(15,444)
Segregation Score20.2%(9,130)
Diversity Score
34
+175%since 2000
from 12 in 2000
1990 – 2024
Segregation Score
20
−20%since 2020
from 25 in 2020
Section 05

Education

Bachelor's degree or higher
32.4%
+11.3 ptssince 2000
from 21.1% in 2000
US average: 35.6%
High school or higher
90.0%
+11.0 ptssince 2000
from 79.0% in 2000
US average: 89.6%
Graduate degree
15.3%
+6.1 ptssince 2000
from 9.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.1 min
+43%since 2000
from 13.4 min in 2000
US average: 26.5
Drive alone to work
71.7%
−4.9 ptssince 2009
from 76.6% in 2009
US average: 68.9%
Carpooled to work
14.9%
+2.1 ptssince 2009
from 12.8% in 2009
US average: 8.5%
Public transit
0.1%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
7.4%
+4.8 ptssince 2009
from 2.6% in 2009
US average: 15.0%
Walked to work
4.0%
−2.1 ptssince 2009
from 6.0% in 2009
US average: 2.4%
Biked to work
0.8%
+0.7 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.1%
+0.4 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
−4.1 ptssince 2011
from 8.0% in 2011
US average: 5.2%
Labor force participation
55.1%
−3.1 ptssince 2011
from 58.2% in 2011
US average: 63.5%
Self-employed
17.4%
+0.5 ptssince 2009
from 16.9% in 2009
US average: 13.1%
Management & professional
41.6%
−22.3 ptssince 2009
from 63.9% in 2009
US average: 42.5%
Section 08

People & community

Male
52.4%
+1.7 ptssince 2009
from 50.8% in 2009
Female
47.6%
−1.7 ptssince 2009
from 49.2% in 2009
Foreign born
4.2%
+1.4 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
8.5%
−42.0 ptssince 2009
from 50.4% in 2009
US average: 6.2%
With a disability
16.3%
+0.6 ptssince 2012
from 15.7% in 2012
US average: 13.3%
Uninsured
9.1%
−78.2 ptssince 2013
from 87.3% in 2013
US average: 8.4%
Broadband at home
89.3%
+13.3 ptssince 2017
from 76.0% in 2017
US average: 91.0%
English only at home
95.2%
+1.6 ptssince 2016
from 93.6% in 2016
US average: 77.7%
Spanish at home
0.6%
−0.3 ptssince 2016
from 0.9% in 2016
US average: 13.6%
In this metro

Principal cities

RollaCENTRAL20,588
What's inside

1 component county

Phelps CountyCENTRAL45,247
Drill deeper

Metros similar to Rolla

Cedartown
Pop 45,514
Marion
Pop 45,198
Madisonville
Pop 45,127
Bucyrus
Pop 41,896
Places similar to Rolla
Head to head

Compare Rolla side by side

ROLLA VS
Cedartown
Income$58,515same
Home value$187,600−9%
Population45,514+1%
SEE FULL COMPARISON →
ROLLA VS
Marion
Income$57,168−2%
Home value$171,100−17%
Population45,198same
SEE FULL COMPARISON →
ROLLA VS
Madisonville
Income$56,815−3%
Home value$142,800−31%
Population45,127same
SEE FULL COMPARISON →
ROLLA VS
Bucyrus
Income$58,044−1%
Home value$136,700−34%
Population41,896−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rolla, MO?

Rolla, MO has about 45,194 residents according to the 2024 American Community Survey.

What is the median household income in Rolla, MO?

The typical household in Rolla, MO earns about $58,396 a year. Half of households make more than that, and half make less.

Is Rolla, MO expensive?

In Rolla, MO, the median home is worth about $206,500, and the typical rent is about $798 a month.

How educated are people in Rolla, MO?

About 32.4% of adults age 25 and over in Rolla, MO hold a bachelor's degree or higher.

What is the poverty rate in Rolla, MO?

About 16.8% of people in Rolla, MO live below the federal poverty line.

Has Rolla, MO grown since 1990?

Yes, Rolla, MO has grown since 1990. The population has added about 9,946 residents, a change of about 28 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →