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METRO AREA

Pocatello Metro

Pocatello, ID · 1 counties · 91,591 residents (2025 est.) · 1,112.489 sq mi
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The short version

Pocatello has lower-than-average household income, with a median household income of $66,499. Population has grown 18% since 2000. Median home value has roughly tripled since 2000, reaching $300,700.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.2
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 90%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
89,454
+18%since 2000
from 75,565 in 2000
1990 – 2025
Population density
80 / sq mi
+18%since 2000
from 68 / sq mi in 2000
US average: 281
Median age
35.2
+18%since 2000
from 29.8 in 2000
US average: 38.9

PEP 2025 EST:91,591 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
64K71K78K85K92K1990201020202024Pocatello
202489K
1990201020202024
Section 02

Income & economy

Median household income
$66,499
Unchangedinflation adjusted, since 2000
from $36,683 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,866
+97%since 2000
from $17,148 in 2000
US average: $44,673
Households earning $100K+
44.6%
+20.4 ptssince 2009
from 24.2% in 2009
US average: 53.3%
Poverty rate
12.3%
−1.6 ptssince 2000
from 13.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.446
+4%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.3%
US avg: 10.8%
Other services7.8%
US avg: 6.7%
Retail trade6.9%
US avg: 9.9%
Wholesale trade6.7%
US avg: 6.9%
Public administration5.9%
US avg: 4.8%
Finance & insurance5.8%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Transportation & warehousing1.7%
US avg: 2.2%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Education & health services0.9%
US avg: 0.9%
Arts, entertainment, food0.8%
US avg: 1.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$300,700
+90%inflation adjusted, since 2000
from $87,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$960
+19%inflation adjusted, since 2000
from $443 in 2000
US average: $1,442
Owner-occupied
69.5%
−1.1 ptssince 2000
from 70.7% in 2000
30.5% rent
Vacancy rate
7.1%
−0.3 ptssince 2009
from 7.5% in 2009
US average: 10.0%
Owner cost-burdened
16.6%
−6.6 ptssince 2009
from 23.2% in 2009
US average: 22.9%
Renter cost-burdened
45.9%
−2.1 ptssince 2009
from 47.9% in 2009
US average: 47.4%
Afford Score
4.5
+91%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Pocatello on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.5%(67,636)
Black0.5%(411)
Hispanic / Latino4.7%(3,540)
Asian1%(732)
Other0%
Diversity Score15.3%(11,598)
Segregation Score0%
2024
White, non-Hispanic80.3%(71,852)
Black0.8%(734)
Hispanic / Latino9.9%(8,869)
Asian1.5%(1,350)
Other7.4%(6,649)
Diversity Score42.4%(37,926)
Segregation Score20.5%(18,343)
Diversity Score
42
+176%since 2000
from 15 in 2000
1990 – 2024
Segregation Score
21
−12%since 2020
from 23 in 2020
Section 05

Education

Bachelor's degree or higher
30.6%
+5.7 ptssince 2000
from 24.9% in 2000
US average: 35.6%
High school or higher
93.7%
+6.2 ptssince 2000
from 87.5% in 2000
US average: 89.6%
Graduate degree
11.2%
+2.6 ptssince 2000
from 8.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.6 min
+45%since 2000
from 12.2 min in 2000
US average: 26.5
Drive alone to work
74.9%
−5.2 ptssince 2009
from 80.1% in 2009
US average: 68.9%
Carpooled to work
8.8%
−1.7 ptssince 2009
from 10.5% in 2009
US average: 8.5%
Public transit
1.1%
Unchangedsince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
11.4%
+8.6 ptssince 2009
from 2.8% in 2009
US average: 15.0%
Walked to work
2.1%
−1.0 ptssince 2009
from 3.1% in 2009
US average: 2.4%
Biked to work
0.5%
−0.6 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
5.0%
+0.6 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.3%
−2.7 ptssince 2011
from 7.1% in 2011
US average: 5.2%
Labor force participation
63.1%
−3.2 ptssince 2011
from 66.3% in 2011
US average: 63.5%
Self-employed
14.9%
Unchangedsince 2009
from 14.9% in 2009
US average: 13.1%
Management & professional
38.9%
−24.2 ptssince 2009
from 63.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.1%
+1.2 ptssince 2009
from 48.9% in 2009
Female
49.9%
−1.2 ptssince 2009
from 51.1% in 2009
Foreign born
3.4%
+0.6 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
6.9%
−41.6 ptssince 2009
from 48.5% in 2009
US average: 6.2%
With a disability
16.1%
+2.8 ptssince 2012
from 13.3% in 2012
US average: 13.3%
Uninsured
6.5%
−79.3 ptssince 2013
from 85.8% in 2013
US average: 8.4%
Broadband at home
88.7%
+8.2 ptssince 2017
from 80.5% in 2017
US average: 91.0%
English only at home
93.9%
+1.6 ptssince 2016
from 92.3% in 2016
US average: 77.7%
Spanish at home
3.7%
+0.4 ptssince 2016
from 3.3% in 2016
US average: 13.6%
In this metro

Principal cities

PocatelloCENTRAL58,771
What's inside

1 component county

Bannock CountyCENTRAL91,591
Drill deeper

Metros similar to Pocatello

Corning
Pop 91,855
Athens
Pop 88,595
Hermiston
Pop 93,721
Cape Girardeau
Pop 99,215
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Head to head

Compare Pocatello side by side

POCATELLO VS
Corning
Income$65,887−1%
Home value$137,900−54%
Population91,855same
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POCATELLO VS
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Home value$211,300−30%
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POCATELLO VS
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Income$68,757+3%
Home value$276,973−8%
Population93,721+2%
SEE FULL COMPARISON →
POCATELLO VS
Cape Girardeau
Income$66,900+1%
Home value$208,311−31%
Population99,215+8%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pocatello, ID?

Pocatello, ID has about 89,454 residents according to the 2024 American Community Survey.

What is the median household income in Pocatello, ID?

The typical household in Pocatello, ID earns about $66,499 a year. Half of households make more than that, and half make less.

Is Pocatello, ID expensive?

In Pocatello, ID, the median home is worth about $300,700, and the typical rent is about $960 a month.

How educated are people in Pocatello, ID?

About 30.6% of adults age 25 and over in Pocatello, ID hold a bachelor's degree or higher.

What is the poverty rate in Pocatello, ID?

About 12.3% of people in Pocatello, ID live below the federal poverty line.

Has Pocatello, ID grown since 1990?

Yes, Pocatello, ID has grown since 1990. The population has added about 23,428 residents, a change of about 35 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →