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METRO AREA

Pinehurst Metro

Pinehurst-Southern Pines, NC · 1 counties · 110,619 residents (2025 est.) · 697.616 sq mi
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The short version

Pinehurst has roughly average household income, with a median household income of $86,080. Population has grown 40% since 2000. Median home value has roughly tripled since 2000, reaching $351,400. It ranks in the top 5% of US metro areas for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 72%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
104,876
+40%since 2000
from 74,769 in 2000
1990 – 2025
Population density
150 / sq mi
+40%since 2000
from 107 / sq mi in 2000
US average: 281
Median age
43.0
+3%since 2000
from 41.8 in 2000
US average: 38.9

PEP 2025 EST:110,619 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
54K68K82K96K109K1990201020202024Pinehurst
2024105K
1990201020202024
Section 02

Income & economy

Median household income
$86,080
+15%inflation adjusted, since 2000
from $41,240 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,505
+95%since 2000
from $23,377 in 2000
US average: $44,673
Households earning $100K+
55.0%
+28.0 ptssince 2009
from 27.0% in 2009
US average: 53.3%
Poverty rate
10.1%
−1.3 ptssince 2000
from 11.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.449
+1%since 2010
from 0.444 in 2010
US average: 0.476
Workforce by industry, 2024
Information11%
US avg: 10.8%
Retail trade9%
US avg: 9.9%
Wholesale trade6.8%
US avg: 6.9%
Other services5.2%
US avg: 6.7%
Finance & insurance4.1%
US avg: 5.9%
Professional, scientific, technical3.1%
US avg: 5.1%
Public administration3.1%
US avg: 4.8%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.7%
US avg: 1.2%
Transportation & warehousing1.7%
US avg: 2.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Education & health services1%
US avg: 0.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$351,400
+72%inflation adjusted, since 2000
from $111,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,254
+30%inflation adjusted, since 2000
from $528 in 2000
US average: $1,442
Owner-occupied
76.4%
−2.3 ptssince 2000
from 78.7% in 2000
23.6% rent
Vacancy rate
12.5%
−8.6 ptssince 2009
from 21.1% in 2009
US average: 10.0%
Owner cost-burdened
17.9%
−4.5 ptssince 2009
from 22.5% in 2009
US average: 22.9%
Renter cost-burdened
42.8%
+4.1 ptssince 2009
from 38.7% in 2009
US average: 47.4%
Afford Score
4.1
+50%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
91
RELATED:See current rent listings in Pinehurst on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.7%(58,844)
Black15.4%(11,527)
Hispanic / Latino4%(2,981)
Asian0.4%(325)
Other0%
Diversity Score42%(31,401)
Segregation Score0%
2024
White, non-Hispanic75.7%(79,384)
Black8.9%(9,355)
Hispanic / Latino7.8%(8,196)
Asian1.2%(1,290)
Other6.3%(6,651)
Diversity Score51.1%(53,594)
Segregation Score23.3%(24,462)
Diversity Score
51
+22%since 2000
from 42 in 2000
1990 – 2024
Segregation Score
23
−1%since 2020
from 24 in 2020
Section 05

Education

Bachelor's degree or higher
41.0%
+14.2 ptssince 2000
from 26.8% in 2000
US average: 35.6%
High school or higher
93.7%
+11.1 ptssince 2000
from 82.6% in 2000
US average: 89.6%
Graduate degree
17.7%
+8.3 ptssince 2000
from 9.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.6 min
+75%since 2000
from 15.2 min in 2000
US average: 26.5
Drive alone to work
77.0%
−6.3 ptssince 2009
from 83.3% in 2009
US average: 68.9%
Carpooled to work
6.5%
−3.9 ptssince 2009
from 10.4% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
12.2%
+8.5 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.8%
−0.5 ptssince 2009
from 1.3% in 2009
US average: 2.4%
Biked to work
0.0%
−0.1 ptssince 2009
from 0.1% in 2009
US average: 0.4%
No vehicle available
4.2%
Unchangedsince 2009
from 4.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−4.9 ptssince 2011
from 9.7% in 2011
US average: 5.2%
Labor force participation
57.2%
+1.0 ptssince 2011
from 56.2% in 2011
US average: 63.5%
Self-employed
13.2%
+0.3 ptssince 2009
from 12.9% in 2009
US average: 13.1%
Management & professional
41.9%
−19.8 ptssince 2009
from 61.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.0%
+1.1 ptssince 2009
from 47.9% in 2009
Female
51.0%
−1.1 ptssince 2009
from 52.1% in 2009
Foreign born
5.1%
+0.5 ptssince 2009
from 4.5% in 2009
US average: 14.1%
Veterans
13.1%
−33.2 ptssince 2009
from 46.3% in 2009
US average: 6.2%
With a disability
15.0%
+0.3 ptssince 2012
from 14.7% in 2012
US average: 13.3%
Uninsured
7.6%
−79.4 ptssince 2013
from 87.0% in 2013
US average: 8.4%
Broadband at home
90.9%
+12.4 ptssince 2017
from 78.5% in 2017
US average: 91.0%
English only at home
92.7%
Unchangedsince 2016
from 92.7% in 2016
US average: 77.7%
Spanish at home
5.1%
+0.1 ptssince 2016
from 5.0% in 2016
US average: 13.6%
In this metro

Principal cities

PinehurstCENTRAL18,670Southern PinesCENTRAL17,357
What's inside

1 component county

Moore CountyCENTRAL110,619
Drill deeper

Metros similar to Pinehurst

Gettysburg
Pop 107,594
Holland
Pop 123,188
Jefferson
Pop 99,265
Cheyenne
Pop 102,938
Places similar to Pinehurst
Head to head

Compare Pinehurst side by side

PINEHURST VS
Gettysburg
Income$84,092−2%
Home value$268,500−24%
Population107,594−3%
SEE FULL COMPARISON →
PINEHURST VS
Holland
Income$83,283−3%
Home value$267,100−24%
Population123,188+11%
SEE FULL COMPARISON →
PINEHURST VS
Jefferson
Income$89,544+4%
Home value$345,000−2%
Population99,265−10%
SEE FULL COMPARISON →
PINEHURST VS
Cheyenne
Income$80,173−7%
Home value$348,700−1%
Population102,938−7%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pinehurst-Southern Pines, NC?

Pinehurst-Southern Pines, NC has about 104,876 residents according to the 2024 American Community Survey.

What is the median household income in Pinehurst-Southern Pines, NC?

The typical household in Pinehurst-Southern Pines, NC earns about $86,080 a year. Half of households make more than that, and half make less.

Is Pinehurst-Southern Pines, NC expensive?

In Pinehurst-Southern Pines, NC, the median home is worth about $351,400, and the typical rent is about $1,254 a month.

How educated are people in Pinehurst-Southern Pines, NC?

About 41.0% of adults age 25 and over in Pinehurst-Southern Pines, NC hold a bachelor's degree or higher.

What is the poverty rate in Pinehurst-Southern Pines, NC?

About 10.1% of people in Pinehurst-Southern Pines, NC live below the federal poverty line.

Has Pinehurst-Southern Pines, NC grown since 1990?

Yes, Pinehurst-Southern Pines, NC has grown since 1990. The population has added about 45,863 residents, a change of about 78 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →