With 104,876 people, Pinehurst is a metro area. That puts it in the top 2% of US metro areas for household income. 30,107 more people live here than in 2000. Owners hold 76% of the housing stock. At a median age of 43.0, this is an older place than the country as a whole. 5% of people across the metro were born outside the United States.
At a glance
Average income
median household income $86,080, near the US median
US median: $82,259
Older
median age 43.0
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 72%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Pinehurst
What changed most since 1990
White share80.3% → 75.7%(−4.6 pts)US over the same years: −17.8 pts
Black share18.4% → 8.9%(−9.5 pts)US over the same years: +0.2 pts
Population59,013 → 104,876(+78%)US over the same years: +35%
Among the 38 metro and micro areas based in North Carolina
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)43.7%(4,497)
US avg: 26.4%
Gulf War (1990s)35.9%(3,697)
US avg: 24.3%
Vietnam era25.7%(2,641)
US avg: 33.1%
Korean War3.6%(368)
US avg: 4.5%
World War II1.2%(125)
US avg: 1%
Share of the 10,291 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Pinehurst, decade by decade
Pinehurst population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
59,013
$67,329
$190,805
19.9%
40.2
2000
74,769
$75,125
$203,843
26.8%
44.4
2010
88,247
$69,510
$268,869
29.8%
47.0
2020
99,727
$76,751
$278,042
38.7%
51.3
2024
104,876
$86,080
$351,400
41.0%
51.1
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
How many people live in Pinehurst-Southern Pines, NC?
Pinehurst-Southern Pines, NC has about 104,876 residents according to the 2024 American Community Survey.
What is the median household income in Pinehurst-Southern Pines, NC?
The typical household in Pinehurst-Southern Pines, NC earns about $86,080 a year. Half of households make more than that, and half make less.
Is Pinehurst-Southern Pines, NC expensive?
In Pinehurst-Southern Pines, NC, the median home is worth about $351,400, and the typical rent is about $1,254 a month.
How educated are people in Pinehurst-Southern Pines, NC?
About 41.0% of adults age 25 and over in Pinehurst-Southern Pines, NC hold a bachelor's degree or higher.
What is the poverty rate in Pinehurst-Southern Pines, NC?
About 10.1% of people in Pinehurst-Southern Pines, NC live below the federal poverty line.
Has Pinehurst-Southern Pines, NC grown since 1990?
Yes, Pinehurst-Southern Pines, NC has grown since 1990. The population has added about 45,863 residents, a change of about 78 percent over that period.
