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MICROPOLITAN AREA

Owosso Micro

Owosso, MI · 1 counties · 67,681 residents (2025 est.) · 530.967 sq mi
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#35Highest homeownership rateof 92580.1%
The short version

Owosso has lower-than-average household income, with a median household income of $67,404. Population has declined 5% since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2000, reaching $171,600.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.2
US median: 38.9
Less educated
20% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
67,991
−5%since 2000
from 71,687 in 2000
1990 – 2025
Population density
128 / sq mi
−5%since 2000
from 135 / sq mi in 2000
US average: 281
Median age
43.2
+19%since 2000
from 36.4 in 2000
US average: 38.9

PEP 2025 EST:67,681 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
68K69K70K71K72K1990201020202024Owosso
202468K
1990201020202024
Section 02

Income & economy

Median household income
$67,404
−13%inflation adjusted, since 2000
from $42,553 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,522
+85%since 2000
from $19,229 in 2000
US average: $44,673
Households earning $100K+
44.8%
+20.3 ptssince 2009
from 24.5% in 2009
US average: 53.3%
Poverty rate
12.0%
+4.2 ptssince 2000
from 7.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.419
+4%since 2010
from 0.403 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.1%
US avg: 9.9%
Information11.8%
US avg: 10.8%
Wholesale trade7.4%
US avg: 6.9%
Finance & insurance5.5%
US avg: 5.9%
Professional, scientific, technical4.8%
US avg: 5.1%
Other services4.7%
US avg: 6.7%
Public administration3.4%
US avg: 4.8%
Transportation & warehousing1.6%
US avg: 2.2%
Agriculture, forestry, fishing1.6%
US avg: 1.6%
Construction1.5%
US avg: 1.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$171,600
−3%inflation adjusted, since 2000
from $97,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$899
+2%inflation adjusted, since 2000
from $482 in 2000
US average: $1,442
Owner-occupied
80.1%
Unchangedsince 2000
from 80.1% in 2000
19.9% rent
Vacancy rate
7.3%
−1.2 ptssince 2009
from 8.5% in 2009
US average: 10.0%
Owner cost-burdened
18.0%
−10.1 ptssince 2009
from 28.1% in 2009
US average: 22.9%
Renter cost-burdened
43.4%
−6.7 ptssince 2009
from 50.1% in 2009
US average: 47.4%
Afford Score
2.5
+12%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
22
RELATED:See current rent listings in Owosso on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.3%(69,016)
Black0.2%(135)
Hispanic / Latino1.8%(1,295)
Asian0.3%(199)
Other0%
Diversity Score5.7%(4,054)
Segregation Score0%
2024
White, non-Hispanic92.7%(63,015)
Black0.4%(289)
Hispanic / Latino3.2%(2,144)
Asian0.4%(274)
Other3.3%(2,269)
Diversity Score17.4%(11,803)
Segregation Score16.8%(11,399)
Diversity Score
17
+207%since 2000
from 6 in 2000
1990 – 2024
Segregation Score
17
−9%since 2020
from 18 in 2020
Section 05

Education

Bachelor's degree or higher
20.0%
+6.3 ptssince 2000
from 13.7% in 2000
US average: 35.6%
High school or higher
92.7%
+8.4 ptssince 2000
from 84.4% in 2000
US average: 89.6%
Graduate degree
6.2%
+1.3 ptssince 2000
from 4.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.8 min
+38%since 2000
from 20.1 min in 2000
US average: 26.5
Drive alone to work
79.6%
−4.6 ptssince 2009
from 84.3% in 2009
US average: 68.9%
Carpooled to work
8.9%
−0.7 ptssince 2009
from 9.5% in 2009
US average: 8.5%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
8.3%
+5.2 ptssince 2009
from 3.1% in 2009
US average: 15.0%
Walked to work
1.6%
+0.2 ptssince 2009
from 1.4% in 2009
US average: 2.4%
Biked to work
0.4%
−0.1 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
5.6%
+1.1 ptssince 2009
from 4.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−7.5 ptssince 2011
from 11.5% in 2011
US average: 5.2%
Labor force participation
59.9%
−1.6 ptssince 2011
from 61.6% in 2011
US average: 63.5%
Self-employed
11.8%
−0.5 ptssince 2009
from 12.3% in 2009
US average: 13.1%
Management & professional
31.5%
−27.9 ptssince 2009
from 59.4% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
+0.5 ptssince 2009
from 49.4% in 2009
Female
50.2%
−0.5 ptssince 2009
from 50.6% in 2009
Foreign born
1.1%
+0.1 ptssince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
6.4%
−42.3 ptssince 2009
from 48.7% in 2009
US average: 6.2%
With a disability
16.3%
+2.3 ptssince 2012
from 14.0% in 2012
US average: 13.3%
Uninsured
4.0%
−84.3 ptssince 2013
from 88.3% in 2013
US average: 8.4%
Broadband at home
88.5%
+13.8 ptssince 2017
from 74.7% in 2017
US average: 91.0%
English only at home
98.0%
−0.1 ptssince 2016
from 98.1% in 2016
US average: 77.7%
Spanish at home
0.9%
−0.1 ptssince 2016
from 1.0% in 2016
US average: 13.6%
In this metro

Principal cities

OwossoCENTRAL14,437
What's inside

1 component county

Shiawassee CountyCENTRAL67,681
Drill deeper

Metros similar to Owosso

Cedar City
Pop 67,141
Bloomsburg
Pop 66,193
Auburn
Pop 74,365
Hobbs
Pop 74,749
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Head to head

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Income$66,247−2%
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OWOSSO VS
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OWOSSO VS
Auburn
Income$67,904+1%
Home value$171,000same
Population74,365+10%
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OWOSSO VS
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Income$68,015+1%
Home value$184,000+7%
Population74,749+10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Owosso, MI?

Owosso, MI has about 67,991 residents according to the 2024 American Community Survey.

What is the median household income in Owosso, MI?

The typical household in Owosso, MI earns about $67,404 a year. Half of households make more than that, and half make less.

Is Owosso, MI expensive?

In Owosso, MI, the median home is worth about $171,600, and the typical rent is about $899 a month.

How educated are people in Owosso, MI?

About 20.0% of adults age 25 and over in Owosso, MI hold a bachelor's degree or higher.

What is the poverty rate in Owosso, MI?

About 12.0% of people in Owosso, MI live below the federal poverty line.

Has Owosso, MI grown since 1990?

Yes, Owosso, MI has shrunk since 1990. The population has lost about 1,779 residents, a change of about -3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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