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CITY

Durand

Michigan · 3,457 residents (2025 est.) · 1.953 sq mi
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The short version

Durand has lower-than-average household income, with a median household income of $66,743. Population has declined 11% since 2000. 13% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2000, reaching $140,300.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.7
US median: 38.9
Less educated
13% hold a bachelor's degree
US average: 36%
More affordable
home values down 6%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,483
−11%since 2000
from 3,933 in 2000
1990 – 2025
Population density
1,783 / sq mi
−11%since 2000
from 2,014 / sq mi in 2000
US average: 281
Median age
42.7
+23%since 2000
from 34.7 in 2000
US average: 38.9

PEP 2025 EST:3,457 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K4K4K4K4K1990201020202024Durand
20243K
1990201020202024
Section 02

Income & economy

Median household income
$66,743
Unchangedinflation adjusted, since 2000
from $36,563 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,061
+80%since 2000
from $17,273 in 2000
US average: $44,673
Households earning $100K+
39.3%
+25.8 ptssince 2009
from 13.5% in 2009
US average: 53.3%
Poverty rate
9.4%
−1.9 ptssince 2000
from 11.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.375
−2%since 2010
from 0.381 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17%
US avg: 9.9%
Information16.4%
US avg: 10.8%
Finance & insurance6.1%
US avg: 5.9%
Professional, scientific, technical6.1%
US avg: 5.1%
Wholesale trade6%
US avg: 6.9%
Other services5.5%
US avg: 6.7%
Arts, entertainment, food4.2%
US avg: 1.9%
Public administration2.8%
US avg: 4.8%
Transportation & warehousing0.4%
US avg: 2.2%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$140,300
−6%inflation adjusted, since 2000
from $81,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$851
+2%inflation adjusted, since 2000
from $456 in 2000
US average: $1,442
Owner-occupied
72.3%
+3.6 ptssince 2000
from 68.7% in 2000
27.7% rent
Vacancy rate
2.0%
−5.8 ptssince 2009
from 7.8% in 2009
US average: 10.0%
Owner cost-burdened
24.8%
−4.3 ptssince 2009
from 29.2% in 2009
US average: 22.9%
Renter cost-burdened
50.2%
−4.3 ptssince 2009
from 54.6% in 2009
US average: 47.4%
Afford Score
2.1
−6%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Durand on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(3,773)
Black0.1%(3)
Hispanic / Latino1.8%(70)
Asian0.1%(3)
Other0%
Diversity Score4.8%(191)
2024
White, non-Hispanic94.9%(3,306)
Black0.5%(17)
Hispanic / Latino0.7%(25)
Asian0.4%(14)
Other3.5%(121)
Diversity Score12.2%(426)
Diversity Score
12
+152%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.0%
−0.7 ptssince 2000
from 13.7% in 2000
US average: 35.6%
High school or higher
88.5%
+2.6 ptssince 2000
from 85.9% in 2000
US average: 89.6%
Graduate degree
1.9%
−3.2 ptssince 2000
from 5.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.7 min
+19%since 2000
from 22.4 min in 2000
US average: 26.5
Drive alone to work
74.4%
−9.0 ptssince 2009
from 83.4% in 2009
US average: 68.9%
Carpooled to work
5.7%
−4.8 ptssince 2009
from 10.6% in 2009
US average: 8.5%
Public transit
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 3.2%
Worked from home
9.7%
+5.6 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
7.1%
+5.8 ptssince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
10.3%
+5.3 ptssince 2009
from 5.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
−11.7 ptssince 2011
from 15.6% in 2011
US average: 5.2%
Labor force participation
63.2%
+8.7 ptssince 2011
from 54.6% in 2011
US average: 63.5%
Self-employed
8.2%
−3.4 ptssince 2009
from 11.6% in 2009
US average: 13.1%
Management & professional
25.3%
−33.7 ptssince 2009
from 59.0% in 2009
US average: 42.5%
Section 08

People & community

Male
52.8%
+5.9 ptssince 2009
from 47.0% in 2009
Female
47.2%
−5.9 ptssince 2009
from 53.0% in 2009
Foreign born
0.4%
−1.5 ptssince 2009
from 1.9% in 2009
US average: 14.1%
Veterans
9.6%
−36.7 ptssince 2009
from 46.3% in 2009
US average: 6.2%
With a disability
20.4%
+4.0 ptssince 2012
from 16.4% in 2012
US average: 13.3%
Uninsured
3.9%
−88.6 ptssince 2013
from 92.5% in 2013
US average: 8.4%
Broadband at home
89.7%
+15.3 ptssince 2017
from 74.4% in 2017
US average: 91.0%
English only at home
99.6%
−0.2 ptssince 2016
from 99.8% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
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Compare Durand to nearby cities

DURAND VS
Owosso
Income$54,229−19%
Home value$132,600−5%
Population14,437+318%
SEE FULL COMPARISON →
DURAND VS
Flushing
Income$80,025+20%
Home value$204,500+46%
Population8,175+136%
SEE FULL COMPARISON →
DURAND VS
Fenton
Income$80,000+20%
Home value$235,900+68%
Population11,774+241%
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DURAND VS
Flint
Income$37,646−44%
Home value$53,500−62%
Population79,306+2194%
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Frequently asked

How many people live in Durand, Michigan?

Durand, Michigan has about 3,483 residents according to the 2024 American Community Survey.

What is the median household income in Durand, Michigan?

The typical household in Durand, Michigan earns about $66,743 a year. Half of households make more than that, and half make less.

Is Durand, Michigan expensive?

In Durand, Michigan, the median home is worth about $140,300, and the typical rent is about $851 a month.

How educated are people in Durand, Michigan?

About 13.0% of adults age 25 and over in Durand, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Durand, Michigan?

About 9.4% of people in Durand, Michigan live below the federal poverty line.

Has Durand, Michigan grown since 1990?

Yes, Durand, Michigan has shrunk since 1990. The population has lost about 800 residents, a change of about -19 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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