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MICROPOLITAN AREA

Owatonna Micro

Owatonna, MN · 1 counties · 37,464 residents (2025 est.) · 430 sq mi
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The short version

With 37,439 people, Owatonna is a metro area. Few US metro areas rank higher on income. Owners hold 79% of the housing stock. 4% of residents were born outside the United States. About 28% of adults have finished a four-year degree. The typical home is worth $245,400, having more than doubled since 2000.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 40.5
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
37,439
+11%since 2000
from 33,680 in 2000
37,464 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
87 / sq mi
+11%since 2000
from 78 / sq mi in 2000
US average: 281
Median age
40.5
+13%since 2000
from 35.7 in 2000
US average: 38.9
Land area
430 sq mi
Population, 1990 – 2024
30K32K34K36K38K19902000201020202024Owatonna
202437K
1990201020202024
Age distribution, 2024
Under 55.4%(2,021)
US avg: 5.6%
5 to 96.6%(2,471)
US avg: 6%
10 to 147.5%(2,795)
US avg: 6.4%
15 to 197.2%(2,677)
US avg: 6.6%
20 to 244.9%(1,837)
US avg: 6.5%
25 to 3411.5%(4,310)
US avg: 13.7%
35 to 4412.7%(4,769)
US avg: 13.2%
45 to 5411.8%(4,428)
US avg: 12.2%
55 to 6413.2%(4,944)
US avg: 12.7%
65 to 7410.9%(4,082)
US avg: 10.2%
75 to 845.3%(1,980)
US avg: 5.1%
85 and over3%(1,125)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$84,196
Unchangedinflation adjusted, since 2000
from $46,106 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,674
+105%since 2000
from $20,328 in 2000
US average: $44,673
Households earning $100K+
55.3%
+24.6 ptssince 2009
from 30.7% in 2009
US average: 53.3%
Poverty rate
8.3%
+2.1 ptssince 2000
from 6.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.414
+7%since 2010
from 0.389 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.3%
US avg: 9.9%
Information12.3%
US avg: 10.8%
Other services9%
US avg: 6.7%
Public administration8.4%
US avg: 4.8%
Wholesale trade6.8%
US avg: 6.9%
Finance & insurance4.4%
US avg: 5.9%
Professional, scientific, technical3.5%
US avg: 5.1%
Agriculture, forestry, fishing3.3%
US avg: 1.6%
Construction3.2%
US avg: 1.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$245,400
+30%inflation adjusted, since 2000
from $103,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,061
+24%inflation adjusted, since 2000
from $471 in 2000
US average: $1,442
Owner-occupied
79.4%
−0.7 ptssince 2000
from 80.1% in 2000
20.6% rent
Vacancy rate
5.4%
−2.1 ptssince 2009
from 7.5% in 2009
US average: 10.0%
Persons per household
2.44 people
−7%since 2009
from 2.62 people in 2009
US average: 2.54
Owner cost-burdened
18.2%
−8.8 ptssince 2009
from 27.0% in 2009
US average: 22.9%
Renter cost-burdened
55.8%
+15.8 ptssince 2009
from 40.0% in 2009
US average: 47.4%
Afford Score
2.9
+4%since 2009
from 2.8 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
45
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(31,414)
Black1.1%(357)
Hispanic / Latino3.8%(1,266)
Asian0.8%(284)
Other0%
2024
White, non-Hispanic83.5%(31,246)
Black3.3%(1,219)
Hispanic / Latino8.9%(3,326)
Asian0.7%(275)
Other3.7%(1,373)
Diversity Score
37
+53%since 2009
from 24 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
26
−12%since 2020
from 29 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7.8%(2,930)
Puerto Rican0.4%(147)
Guatemalan0.1%(44)
Honduran0.1%(41)
Nicaraguan0.1%(34)
Cuban0.1%(29)
Spaniard0.1%(25)
Asian origin
Korean0.3%(116)
Hmong0.2%(69)
Vietnamese0.1%(53)
Chinese0%(7)
Thai0%(6)
Pacific Islander origin
Ancestry
German31.6%(11,823)
Norwegian15.7%(5,888)
Irish8.6%(3,208)
English6.5%(2,431)
Czech4.8%(1,806)
Swedish3.7%(1,369)
American3.6%(1,354)
Polish2.6%(972)
Italian2.3%(844)
Danish1.9%(715)
French1.9%(713)
+ 33 more ancestry groups with data
Dutch1.3%(476)
Scottish1%(385)
Somali0.9%(352)
Finnish0.6%(219)
Welsh0.5%(203)
Ethiopian0.5%(173)
Scotch-Irish0.4%(154)
West Indian0.3%(115)
British0.2%(90)
Greek0.2%(78)
Russian0.1%(53)
Austrian0.1%(47)
Haitian0.1%(45)
Croatian0.1%(44)
Swiss0.1%(42)
Slovene0.1%(39)
Jamaican0.1%(36)
Belgian0.1%(24)
Arab0.1%(22)
Lebanese0.1%(22)
Romanian0.1%(22)
Hungarian0.1%(21)
Ukrainian0.1%(21)
Canadian0%(12)
Syrian0%(11)
Kenyan0%(10)
Slovak0%(8)
Latvian0%(2)
Turkish0%(1)
Section 05

Education

Bachelor's degree or higher
28.0%
+7.8 ptssince 2000
from 20.1% in 2000
US average: 35.6%
High school or higher
93.7%
+7.1 ptssince 2000
from 86.6% in 2000
US average: 89.6%
Graduate degree
8.2%
+3.4 ptssince 2000
from 4.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.1 min
+55%since 2000
from 12.3 min in 2000
US average: 26.5
Drive alone to work
80.2%
−1.2 ptssince 2009
from 81.4% in 2009
US average: 68.9%
Carpooled to work
6.7%
−2.2 ptssince 2009
from 8.9% in 2009
US average: 8.5%
Public transit
0.9%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 3.2%
Worked from home
8.7%
+4.2 ptssince 2009
from 4.5% in 2009
US average: 15.0%
Walked to work
2.3%
−0.5 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.3%
+0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.2%
+1.1 ptssince 2009
from 5.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.4%
−2.5 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
66.1%
−6.3 ptssince 2011
from 72.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
79.6%
−1.0 ptssince 2020
from 80.6% in 2020
US average: 74.6%
Self-employed
15.0%
+6.0 ptssince 2009
from 9.0% in 2009
US average: 13.1%
Management & professional
38.3%
+10.5 ptssince 2009
from 27.7% in 2009
US average: 42.5%
Section 08

People & community

Male
50.1%
+1.1 ptssince 2009
from 49.0% in 2009
Female
49.9%
−1.1 ptssince 2009
from 51.0% in 2009
Foreign born
4.3%
+1.5 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
7.4%
−2.7 ptssince 2009
from 10.1% in 2009
US average: 6.2%
With a disability
11.7%
+1.6 ptssince 2012
from 10.1% in 2012
US average: 13.3%
Uninsured
3.5%
−2.5 ptssince 2013
from 6.0% in 2013
US average: 8.4%
Broadband at home
87.7%
+8.6 ptssince 2017
from 79.1% in 2017
US average: 91.0%
Computer in household
93.3%
+2.5 ptssince 2020
from 90.8% in 2020
US average: 95.5%
Same house as last year
89.4%
+1.3 ptssince 2020
from 88.1% in 2020
US average: 87.7%
English only at home
93.3%
+1.1 ptssince 2016
from 92.2% in 2016
US average: 77.7%
Spanish at home
4.6%
−0.5 ptssince 2016
from 5.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married31.2%(4,705)
Married57.9%(8,730)
Widowed2.1%(322)
Divorced8.7%(1,314)
Women 15+
Never married23.9%(3,604)
Married56.6%(8,532)
Widowed9.9%(1,490)
Divorced9.6%(1,455)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
3.5%
−2.5 ptssince 2013
from 6.0% in 2013
US average: 8.4%
Employer-based
60.3%
−0.7 ptssince 2020
from 61.0% in 2020
US average: 54.8%
Direct-purchase
15.2%
−1.3 ptssince 2020
from 16.5% in 2020
US average: 13.8%
Medicare
19.8%
+0.9 ptssince 2020
from 18.9% in 2020
US average: 18.4%
Medicaid
19.0%
+0.2 ptssince 2020
from 18.8% in 2020
US average: 20.9%
VA health care
2.9%
+0.9 ptssince 2020
from 2.0% in 2020
US average: 2.2%
Any private
73.0%
−1.6 ptssince 2020
from 74.6% in 2020
US average: 67.1%
Any public
38.0%
+1.8 ptssince 2020
from 36.2% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)21.5%(452)
US avg: 26.4%
Gulf War (1990s)19.3%(406)
US avg: 24.3%
Vietnam era41.7%(878)
US avg: 33.1%
Korean War9.7%(205)
US avg: 4.5%
World War II0.2%(5)
US avg: 1%

Share of the 2,104 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

OwatonnaCENTRAL26,633Medford1,377Ellendale658
What's inside

1 component county

Steele CountyCENTRAL37,464
Drill deeper

Metros similar to Owatonna

Easton
Pop 38,238
Dickinson
Pop 39,142
Hutchinson
Pop 36,631
Kill Devil Hills
Pop 38,245
Places similar to Owatonna
Head to head

Compare Owatonna side by side

OWATONNA VS
Easton
Income$84,811+1%
Home value$409,700+67%
Population38,238+2%
SEE FULL COMPARISON →
OWATONNA VS
Dickinson
Income$85,906+2%
Home value$273,630+12%
Population39,142+4%
SEE FULL COMPARISON →
OWATONNA VS
Hutchinson
Income$80,084−5%
Home value$246,100same
Population36,631−2%
SEE FULL COMPARISON →
OWATONNA VS
Kill Devil Hills
Income$88,994+6%
Home value$460,400+88%
Population38,245+2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Owatonna, MN?

Owatonna, MN has about 37,439 residents according to the 2024 American Community Survey.

What is the median household income in Owatonna, MN?

The typical household in Owatonna, MN earns about $84,196 a year. Half of households make more than that, and half make less.

Is Owatonna, MN expensive?

In Owatonna, MN, the median home is worth about $245,400, and the typical rent is about $1,061 a month.

How educated are people in Owatonna, MN?

About 28.0% of adults age 25 and over in Owatonna, MN hold a bachelor's degree or higher.

What is the poverty rate in Owatonna, MN?

About 8.3% of people in Owatonna, MN live below the federal poverty line.

Has Owatonna, MN grown since 1990?

Yes, Owatonna, MN has grown since 1990. The population has added about 6,710 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →