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MICROPOLITAN AREA · 2010 ACS

Owatonna Micro

Owatonna, MN · 1 counties · 36,576 residents · 429.548 sq mi
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The short version

Owatonna has roughly average household income, with a median household income of $55,321. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $156,300.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 38.5
US median: 37.2
Less educated
22% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
36,576
+9%since 2000
from 33,680 in 2000
1990 – 2025
Population density
85 / sq mi
+9%since 2000
from 78 / sq mi in 2000
US average: 261
Median age
38.5
+8%since 2000
from 35.7 in 2000
US average: 37.2
Population, 1990 – 2024
30K32K34K36K38K1990201020202024Owatonna
202437K
1990201020202024
Section 02

Income & economy

Median household income
$55,321
−5%inflation adjusted, since 2000
from $46,106 in 2000
US average: $52,703
1990 – 2024
Per capita income
$25,062
+23%since 2000
from $20,328 in 2000
US average: $27,286
Households earning $100K+
31.9%
+1.3 ptssince 2009
from 30.7% in 2009
US average: 33.3%
Poverty rate
7.5%
+1.3 ptssince 2000
from 6.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.389
US average: 0.461
Workforce by industry, 2010
Retail trade25.5%
US avg: 10.9%
Information10.2%
US avg: 11.5%
Other services8.6%
US avg: 7%
Public administration8%
US avg: 4.9%
Wholesale trade5.3%
US avg: 7.2%
Finance & insurance4.1%
US avg: 5.1%
Agriculture, forestry, fishing3.8%
US avg: 1.9%
Construction3.8%
US avg: 1.4%
Professional, scientific, technical3.3%
US avg: 4.2%
Transportation & warehousing2.2%
US avg: 3.1%
Arts, entertainment, food1.7%
US avg: 2.4%
Education & health services0.8%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$156,300
+19%inflation adjusted, since 2000
from $103,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$650
+9%inflation adjusted, since 2000
from $471 in 2000
US average: $853
Owner-occupied
55.4%
−24.8 ptssince 2000
from 80.1% in 2000
22.3% rent
Vacancy rate
7.0%
−0.5 ptssince 2009
from 7.5% in 2009
US average: 12.1%
Owner cost-burdened
27.1%
+0.1 ptssince 2009
from 27.0% in 2009
US average: 30.9%
Renter cost-burdened
44.2%
+4.2 ptssince 2009
from 40.0% in 2009
US average: 46.8%
Afford Score
2.8
+26%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Owatonna on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(31,414)
Black1.1%(357)
Hispanic / Latino3.8%(1,266)
Asian0.8%(284)
Other0%
Diversity Score13.7%(4,612)
2010
White, non-Hispanic89%(32,544)
Black2.7%(1,003)
Hispanic / Latino6.2%(2,282)
Asian0.8%(278)
Other1.2%(442)
Diversity Score25.3%(9,248)
Diversity Score
25
+85%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.0%
+1.9 ptssince 2000
from 20.1% in 2000
US average: 27.9%
High school or higher
89.4%
+2.9 ptssince 2000
from 86.6% in 2000
US average: 84.9%
Graduate degree
6.2%
+1.4 ptssince 2000
from 4.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.5 min
+42%since 2000
from 12.3 min in 2000
US average: 25.2
Drive alone to work
82.4%
+0.9 ptssince 2009
from 81.4% in 2009
US average: 76.2%
Carpooled to work
8.0%
−0.9 ptssince 2009
from 8.9% in 2009
US average: 10.4%
Public transit
0.9%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 4.7%
Worked from home
4.4%
−0.2 ptssince 2009
from 4.5% in 2009
US average: 4.1%
Walked to work
2.7%
−0.1 ptssince 2009
from 2.8% in 2009
US average: 2.8%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
6.4%
+1.3 ptssince 2009
from 5.1% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
9.9%
+0.9 ptssince 2009
from 9.0% in 2009
US average: 12.9%
Management & professional
30.3%
−30.9 ptssince 2009
from 61.2% in 2009
US average: 35.2%
Section 08

People & community

Male
49.2%
+0.2 ptssince 2009
from 49.0% in 2009
Female
50.8%
−0.2 ptssince 2009
from 51.0% in 2009
Foreign born
3.6%
+0.8 ptssince 2009
from 2.8% in 2009
US average: 12.8%
Veterans
10.0%
−39.1 ptssince 2009
from 49.1% in 2009
US average: 9.9%
In this metro

Principal cities

OwatonnaCENTRAL26,633
What's inside

1 component county

Steele CountyCENTRAL37,464
Drill deeper

Metros similar to Owatonna

Easton
Pop 38,238
Dickinson
Pop 39,142
Hutchinson
Pop 36,631
Kill Devil Hills
Pop 38,245
Places similar to Owatonna
Head to head

Compare Owatonna side by side

OWATONNA VS
Easton
Income$84,811+53%
Home value$409,700+162%
Population38,238+2%
SEE FULL COMPARISON →
OWATONNA VS
Dickinson
Income$85,906+55%
Home value$273,630+75%
Population39,142+4%
SEE FULL COMPARISON →
OWATONNA VS
Hutchinson
Income$80,084+45%
Home value$246,100+57%
Population36,631−2%
SEE FULL COMPARISON →
OWATONNA VS
Kill Devil Hills
Income$88,994+61%
Home value$460,400+195%
Population38,245+2%
SEE FULL COMPARISON →
Frequently asked

How many people live in Owatonna, MN?

Owatonna, MN has about 36,576 residents according to the 2010 American Community Survey.

What is the median household income in Owatonna, MN?

The typical household in Owatonna, MN earns about $55,321 a year. Half of households make more than that, and half make less.

Is Owatonna, MN expensive?

In Owatonna, MN, the median home is worth about $156,300, and the typical rent is about $650 a month.

How educated are people in Owatonna, MN?

About 22.0% of adults age 25 and over in Owatonna, MN hold a bachelor's degree or higher.

What is the poverty rate in Owatonna, MN?

About 7.5% of people in Owatonna, MN live below the federal poverty line.

Has Owatonna, MN grown since 1990?

Yes, Owatonna, MN has grown since 1990. The population has added about 5,847 residents, a change of about 19 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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