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MICROPOLITAN AREA · 2020 ACS

Marshall Micro

Marshall, MO · 1 counties · 23,333 residents · 755.51 sq mi
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The short version

Marshall has notably lower household income than the US average, with a median household income of $47,585. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $114,600.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 36.9
US median: 38.8
Less educated
23% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
23,333
−2%since 2000
from 23,756 in 2000
1990 – 2025
Population density
31 / sq mi
−2%since 2000
from 31 / sq mi in 2000
US average: 280
Median age
36.9
−1%since 2000
from 37.2 in 2000
US average: 38.8
Population, 1990 – 2024
23K23K23K24K24K1990201020202024Marshall
202423K
1990201020202024
Section 02

Income & economy

Median household income
$47,585
−3%inflation adjusted, since 2000
from $32,743 in 2000
US average: $66,278
1990 – 2024
Per capita income
$23,692
+47%since 2000
from $16,132 in 2000
US average: $35,364
Households earning $100K+
30.0%
+14.0 ptssince 2009
from 16.0% in 2009
US average: 43.9%
Poverty rate
15.3%
+2.2 ptssince 2000
from 13.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.5%
US avg: 10%
Information11.1%
US avg: 11.1%
Finance & insurance5.9%
US avg: 5.5%
Agriculture, forestry, fishing5.8%
US avg: 1.7%
Construction5.6%
US avg: 1.2%
Wholesale trade5.4%
US avg: 6.7%
Professional, scientific, technical5%
US avg: 4.7%
Other services3.1%
US avg: 6.6%
Public administration2.5%
US avg: 4.7%
Transportation & warehousing1.3%
US avg: 2.5%
Arts, entertainment, food1%
US avg: 2%
Education & health services0.9%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$114,600
+21%inflation adjusted, since 2000
from $62,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$637
+8%inflation adjusted, since 2000
from $391 in 2000
US average: $1,124
Owner-occupied
67.6%
−1.5 ptssince 2000
from 69.1% in 2000
32.4% rent
Afford Score
2.4
+26%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.1%(20,923)
Black5.3%(1,268)
Hispanic / Latino4.4%(1,050)
Asian0.3%(82)
Other0%
Diversity Score23.8%(5,649)
Segregation Score0%
2020
White, non-Hispanic74.9%(17,473)
Black4.9%(1,149)
Hispanic / Latino12.1%(2,830)
Asian0.8%(175)
Other4.1%(952)
Diversity Score47.6%(11,113)
Segregation Score35.6%(8,302)
Diversity Score
48
+100%since 2000
from 24 in 2000
1990 – 2024
Segregation Score
36
Section 05

Education

Bachelor's degree or higher
22.5%
+6.8 ptssince 2000
from 15.8% in 2000
US average: 32.9%
High school or higher
84.7%
+10.7 ptssince 2000
from 74.0% in 2000
US average: 88.5%
Graduate degree
6.8%
+0.6 ptssince 2000
from 6.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.0 min
+42%since 2000
from 12.7 min in 2000
US average: 26.9
Drive alone to work
82.5%
+3.8 ptssince 2009
from 78.7% in 2009
US average: 75.1%
No vehicle available
6.3%
+0.1 ptssince 2009
from 6.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.9%
−3.5 ptssince 2011
from 6.4% in 2011
US average: 5.4%
Labor force participation
59.4%
−1.5 ptssince 2011
from 60.8% in 2011
US average: 63.4%
Management & professional
35.6%
−24.4 ptssince 2009
from 60.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
+0.6 ptssince 2009
from 49.3% in 2009
Female
50.2%
−0.6 ptssince 2009
from 50.7% in 2009
Foreign born
5.1%
+0.5 ptssince 2009
from 4.6% in 2009
US average: 13.5%
Uninsured
8.2%
−78.7 ptssince 2013
from 86.9% in 2013
US average: 8.8%
In this metro

Principal cities

MarshallCENTRAL13,766
What's inside

1 component county

Saline CountyCENTRAL23,265
Drill deeper

Metros similar to Marshall

Connersville
Pop 23,533
Great Bend
Pop 24,790
Mexico
Pop 24,528
Price
Pop 20,680
Places similar to Marshall
Head to head

Compare Marshall side by side

MARSHALL VS
Connersville
Income$59,321+25%
Home value$130,700+14%
Population23,533+1%
SEE FULL COMPARISON →
MARSHALL VS
Great Bend
Income$58,851+24%
Home value$126,400+10%
Population24,790+7%
SEE FULL COMPARISON →
MARSHALL VS
Mexico
Income$59,448+25%
Home value$143,100+25%
Population24,528+5%
SEE FULL COMPARISON →
MARSHALL VS
Price
Income$58,377+23%
Home value$228,500+99%
Population20,680−11%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall, MO?

Marshall, MO has about 23,333 residents according to the 2020 American Community Survey.

What is the median household income in Marshall, MO?

The typical household in Marshall, MO earns about $47,585 a year. Half of households make more than that, and half make less.

Is Marshall, MO expensive?

In Marshall, MO, the median home is worth about $114,600, and the typical rent is about $637 a month.

How educated are people in Marshall, MO?

About 22.5% of adults age 25 and over in Marshall, MO hold a bachelor's degree or higher.

What is the poverty rate in Marshall, MO?

About 15.3% of people in Marshall, MO live below the federal poverty line.

Has Marshall, MO grown since 1990?

Yes, Marshall, MO has shrunk since 1990. The population has lost about 190 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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