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CITY

Marshall

Missouri · 13,766 residents (2025 est.) · 10.122 sq mi
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The short version

Marshall has notably lower household income than the US average, with a median household income of $54,437. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $147,900. At a median age of 30.9, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 30.9
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
13,739
+11%since 2000
from 12,433 in 2000
1990 – 2025
Population density
1,357 / sq mi
+11%since 2000
from 1,228 / sq mi in 2000
US average: 281
Median age
30.9
−13%since 2000
from 35.5 in 2000
US average: 38.9

PEP 2025 EST:13,766 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
12K13K13K13K14K1990201020202024Marshall
202414K
1990201020202024
Section 02

Income & economy

Median household income
$54,437
−6%inflation adjusted, since 2000
from $31,649 in 2000
US average: $82,259
1990 – 2024
Per capita income
$27,171
+63%since 2000
from $16,646 in 2000
US average: $44,673
Households earning $100K+
36.3%
+22.1 ptssince 2009
from 14.2% in 2009
US average: 53.3%
Poverty rate
17.1%
+2.2 ptssince 2000
from 15.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.442
+6%since 2010
from 0.415 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.6%
US avg: 9.9%
Information9.4%
US avg: 10.8%
Finance & insurance4.2%
US avg: 5.9%
Wholesale trade4.1%
US avg: 6.9%
Agriculture, forestry, fishing3.5%
US avg: 1.6%
Professional, scientific, technical3.3%
US avg: 5.1%
Construction3.1%
US avg: 1.2%
Transportation & warehousing2%
US avg: 2.2%
Other services2%
US avg: 6.7%
Public administration1.7%
US avg: 4.8%
Education & health services1%
US avg: 0.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Manufacturing0.5%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$147,900
+19%inflation adjusted, since 2000
from $68,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$761
+2%inflation adjusted, since 2000
from $410 in 2000
US average: $1,442
Owner-occupied
65.4%
+2.9 ptssince 2000
from 62.5% in 2000
34.6% rent
Vacancy rate
14.7%
+5.3 ptssince 2009
from 9.4% in 2009
US average: 10.0%
Owner cost-burdened
17.4%
−4.9 ptssince 2009
from 22.3% in 2009
US average: 22.9%
Renter cost-burdened
47.9%
+4.4 ptssince 2009
from 43.5% in 2009
US average: 47.4%
Afford Score
2.7
+26%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic82.9%(10,309)
Black7.3%(909)
Hispanic / Latino7.2%(891)
Asian0.4%(46)
Other0%
Diversity Score33.7%(4,191)
2024
White, non-Hispanic66.9%(9,187)
Black4.7%(649)
Hispanic / Latino19.2%(2,644)
Asian0.6%(88)
Other8.5%(1,171)
Diversity Score63.3%(8,695)
Diversity Score
63
+88%since 2000
from 34 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.4%
+6.9 ptssince 2000
from 18.5% in 2000
US average: 35.6%
High school or higher
84.9%
+12.6 ptssince 2000
from 72.4% in 2000
US average: 89.6%
Graduate degree
9.2%
+1.5 ptssince 2000
from 7.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.5 min
+47%since 2000
from 9.9 min in 2000
US average: 26.5
Drive alone to work
78.0%
−1.3 ptssince 2009
from 79.3% in 2009
US average: 68.9%
Carpooled to work
11.4%
−0.8 ptssince 2009
from 12.3% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
3.8%
+1.6 ptssince 2009
from 2.3% in 2009
US average: 15.0%
Walked to work
5.0%
+1.6 ptssince 2009
from 3.4% in 2009
US average: 2.4%
Biked to work
0.0%
−1.8 ptssince 2009
from 1.8% in 2009
US average: 0.4%
No vehicle available
6.1%
−0.2 ptssince 2009
from 6.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.1%
−3.3 ptssince 2011
from 7.4% in 2011
US average: 5.2%
Labor force participation
60.0%
−1.1 ptssince 2011
from 61.1% in 2011
US average: 63.5%
Self-employed
13.0%
−8.0 ptssince 2009
from 21.0% in 2009
US average: 13.1%
Management & professional
24.6%
−34.8 ptssince 2009
from 59.5% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
+1.9 ptssince 2009
from 47.9% in 2009
Female
50.2%
−1.9 ptssince 2009
from 52.1% in 2009
Foreign born
9.0%
+1.2 ptssince 2009
from 7.8% in 2009
US average: 14.1%
Veterans
4.5%
−43.9 ptssince 2009
from 48.4% in 2009
US average: 6.2%
With a disability
15.1%
−2.2 ptssince 2012
from 17.3% in 2012
US average: 13.3%
Uninsured
7.8%
−79.9 ptssince 2013
from 87.7% in 2013
US average: 8.4%
Broadband at home
86.2%
+15.5 ptssince 2017
from 70.7% in 2017
US average: 91.0%
English only at home
86.3%
+0.7 ptssince 2016
from 85.6% in 2016
US average: 77.7%
Spanish at home
11.9%
+0.1 ptssince 2016
from 11.8% in 2016
US average: 13.6%
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MARSHALL VS
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MARSHALL VS
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MARSHALL VS
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MARSHALL VS
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Frequently asked

How many people live in Marshall, Missouri?

Marshall, Missouri has about 13,739 residents according to the 2024 American Community Survey.

What is the median household income in Marshall, Missouri?

The typical household in Marshall, Missouri earns about $54,437 a year. Half of households make more than that, and half make less.

Is Marshall, Missouri expensive?

In Marshall, Missouri, the median home is worth about $147,900, and the typical rent is about $761 a month.

How educated are people in Marshall, Missouri?

About 25.4% of adults age 25 and over in Marshall, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Marshall, Missouri?

About 17.1% of people in Marshall, Missouri live below the federal poverty line.

Has Marshall, Missouri grown since 1990?

Yes, Marshall, Missouri has grown since 1990. The population has added about 1,028 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →