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MICROPOLITAN AREA

Marshall Micro

Marshall, MO · 1 counties · 23,265 residents (2025 est.) · 755.51 sq mi
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The short version

Marshall has notably lower household income than the US average, with a median household income of $57,931. Population has held roughly steady since 2000. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $150,500.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.3
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 32%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
23,231
−2%since 2000
from 23,756 in 2000
1990 – 2025
Population density
31 / sq mi
−2%since 2000
from 31 / sq mi in 2000
US average: 281
Median age
35.3
−5%since 2000
from 37.2 in 2000
US average: 38.9

PEP 2025 EST:23,265 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
23K23K23K24K24K1990201020202024Marshall
202423K
1990201020202024
Section 02

Income & economy

Median household income
$57,931
−3%inflation adjusted, since 2000
from $32,743 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,533
+83%since 2000
from $16,132 in 2000
US average: $44,673
Households earning $100K+
39.5%
+23.4 ptssince 2009
from 16.0% in 2009
US average: 53.3%
Poverty rate
16.4%
+3.3 ptssince 2000
from 13.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.444
+10%since 2010
from 0.403 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.7%
US avg: 9.9%
Information9.4%
US avg: 10.8%
Agriculture, forestry, fishing5.9%
US avg: 1.6%
Construction5.6%
US avg: 1.2%
Finance & insurance5.3%
US avg: 5.9%
Wholesale trade4.7%
US avg: 6.9%
Professional, scientific, technical3.8%
US avg: 5.1%
Other services3.2%
US avg: 6.7%
Public administration2.6%
US avg: 4.8%
Transportation & warehousing2.1%
US avg: 2.2%
Education & health services1.4%
US avg: 0.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$150,500
+32%inflation adjusted, since 2000
from $62,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$739
+4%inflation adjusted, since 2000
from $391 in 2000
US average: $1,442
Owner-occupied
69.8%
+0.7 ptssince 2000
from 69.1% in 2000
30.2% rent
Vacancy rate
17.9%
+5.3 ptssince 2009
from 12.7% in 2009
US average: 10.0%
Owner cost-burdened
15.3%
−4.1 ptssince 2009
from 19.4% in 2009
US average: 22.9%
Renter cost-burdened
45.4%
+9.0 ptssince 2009
from 36.3% in 2009
US average: 47.4%
Afford Score
2.6
+35%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.1%(20,923)
Black5.3%(1,268)
Hispanic / Latino4.4%(1,050)
Asian0.3%(82)
Other0%
Diversity Score23.8%(5,649)
Segregation Score0%
2024
White, non-Hispanic75.3%(17,485)
Black4.9%(1,138)
Hispanic / Latino12.6%(2,932)
Asian0.6%(144)
Other6.6%(1,532)
Diversity Score51.3%(11,929)
Segregation Score31.1%(7,216)
Diversity Score
51
+116%since 2000
from 24 in 2000
1990 – 2024
Segregation Score
31
−13%since 2020
from 36 in 2020
Section 05

Education

Bachelor's degree or higher
22.7%
+6.9 ptssince 2000
from 15.8% in 2000
US average: 35.6%
High school or higher
86.3%
+12.3 ptssince 2000
from 74.0% in 2000
US average: 89.6%
Graduate degree
8.1%
+1.9 ptssince 2000
from 6.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.5 min
+38%since 2000
from 12.7 min in 2000
US average: 26.5
Drive alone to work
80.0%
+1.3 ptssince 2009
from 78.7% in 2009
US average: 68.9%
Carpooled to work
10.6%
−1.2 ptssince 2009
from 11.8% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
3.9%
−0.2 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
4.2%
+1.3 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 0.4%
No vehicle available
6.3%
+0.1 ptssince 2009
from 6.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−3.2 ptssince 2011
from 6.4% in 2011
US average: 5.2%
Labor force participation
58.5%
−2.3 ptssince 2011
from 60.8% in 2011
US average: 63.5%
Self-employed
12.6%
−5.3 ptssince 2009
from 17.8% in 2009
US average: 13.1%
Management & professional
27.4%
−32.6 ptssince 2009
from 60.0% in 2009
US average: 42.5%
Section 08

People & community

Male
50.5%
+1.2 ptssince 2009
from 49.3% in 2009
Female
49.5%
−1.2 ptssince 2009
from 50.7% in 2009
Foreign born
5.8%
+1.2 ptssince 2009
from 4.6% in 2009
US average: 14.1%
Veterans
5.6%
−43.3 ptssince 2009
from 48.9% in 2009
US average: 6.2%
With a disability
16.4%
−1.8 ptssince 2012
from 18.2% in 2012
US average: 13.3%
Uninsured
8.1%
−78.8 ptssince 2013
from 86.9% in 2013
US average: 8.4%
Broadband at home
85.6%
+15.9 ptssince 2017
from 69.7% in 2017
US average: 91.0%
English only at home
91.2%
+0.3 ptssince 2016
from 90.9% in 2016
US average: 77.7%
Spanish at home
7.5%
Unchangedsince 2016
from 7.5% in 2016
US average: 13.6%
In this metro

Principal cities

MarshallCENTRAL13,766
What's inside

1 component county

Saline CountyCENTRAL23,265
Drill deeper

Metros similar to Marshall

Connersville
Pop 23,533
Great Bend
Pop 24,790
Mexico
Pop 24,528
Price
Pop 20,680
Places similar to Marshall
Head to head

Compare Marshall side by side

MARSHALL VS
Connersville
Income$59,321+2%
Home value$130,700−13%
Population23,533+1%
SEE FULL COMPARISON →
MARSHALL VS
Great Bend
Income$58,851+2%
Home value$126,400−16%
Population24,790+7%
SEE FULL COMPARISON →
MARSHALL VS
Mexico
Income$59,448+3%
Home value$143,100−5%
Population24,528+5%
SEE FULL COMPARISON →
MARSHALL VS
Price
Income$58,377+1%
Home value$228,500+52%
Population20,680−11%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall, MO?

Marshall, MO has about 23,231 residents according to the 2024 American Community Survey.

What is the median household income in Marshall, MO?

The typical household in Marshall, MO earns about $57,931 a year. Half of households make more than that, and half make less.

Is Marshall, MO expensive?

In Marshall, MO, the median home is worth about $150,500, and the typical rent is about $739 a month.

How educated are people in Marshall, MO?

About 22.7% of adults age 25 and over in Marshall, MO hold a bachelor's degree or higher.

What is the poverty rate in Marshall, MO?

About 16.4% of people in Marshall, MO live below the federal poverty line.

Has Marshall, MO grown since 1990?

Yes, Marshall, MO has shrunk since 1990. The population has lost about 292 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →