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MICROPOLITAN AREA · 2010 ACS

Marshall Micro

Marshall, MO · 1 counties · 23,370 residents · 755.51 sq mi
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The short version

Marshall has notably lower household income than the US average, with a median household income of $38,818. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $84,000.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.2
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
23,370
−2%since 2000
from 23,756 in 2000
1990 – 2025
Population density
31 / sq mi
−2%since 2000
from 31 / sq mi in 2000
US average: 261
Median age
38.2
+3%since 2000
from 37.2 in 2000
US average: 37.2
Population, 1990 – 2024
23K23K23K24K24K1990201020202024Marshall
202423K
1990201020202024
Section 02

Income & economy

Median household income
$38,818
−6%inflation adjusted, since 2000
from $32,743 in 2000
US average: $52,703
1990 – 2024
Per capita income
$18,581
+15%since 2000
from $16,132 in 2000
US average: $27,286
Households earning $100K+
17.1%
+1.0 ptssince 2009
from 16.0% in 2009
US average: 33.3%
Poverty rate
19.1%
+6.0 ptssince 2000
from 13.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.403
US average: 0.461
Workforce by industry, 2010
Retail trade19.8%
US avg: 10.9%
Information9.9%
US avg: 11.5%
Agriculture, forestry, fishing6.6%
US avg: 1.9%
Construction6.5%
US avg: 1.4%
Wholesale trade5.9%
US avg: 7.2%
Finance & insurance4.7%
US avg: 5.1%
Other services4%
US avg: 7%
Professional, scientific, technical3.8%
US avg: 4.2%
Public administration3.6%
US avg: 4.9%
Transportation & warehousing2.9%
US avg: 3.1%
Arts, entertainment, food1.1%
US avg: 2.4%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$84,000
+6%inflation adjusted, since 2000
from $62,800 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$511
+3%inflation adjusted, since 2000
from $391 in 2000
US average: $853
Owner-occupied
40.0%
−29.1 ptssince 2000
from 69.1% in 2000
31.5% rent
Vacancy rate
12.1%
−0.6 ptssince 2009
from 12.7% in 2009
US average: 12.1%
Owner cost-burdened
21.2%
+1.8 ptssince 2009
from 19.4% in 2009
US average: 30.9%
Renter cost-burdened
43.0%
+6.7 ptssince 2009
from 36.3% in 2009
US average: 46.8%
Afford Score
2.2
+13%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Marshall on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.1%(20,923)
Black5.3%(1,268)
Hispanic / Latino4.4%(1,050)
Asian0.3%(82)
Other0%
Diversity Score23.8%(5,649)
2010
White, non-Hispanic83.2%(19,441)
Black5.2%(1,217)
Hispanic / Latino8.2%(1,925)
Asian0.5%(123)
Other2.1%(484)
Diversity Score35.9%(8,387)
Diversity Score
36
+51%since 2000
from 24 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.7%
+1.9 ptssince 2000
from 15.8% in 2000
US average: 27.9%
High school or higher
79.8%
+5.7 ptssince 2000
from 74.0% in 2000
US average: 84.9%
Graduate degree
6.1%
−0.2 ptssince 2000
from 6.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
20.4 min
+62%since 2000
from 12.7 min in 2000
US average: 25.2
Drive alone to work
78.6%
−0.2 ptssince 2009
from 78.7% in 2009
US average: 76.2%
Carpooled to work
11.9%
+0.1 ptssince 2009
from 11.8% in 2009
US average: 10.4%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
4.8%
+0.7 ptssince 2009
from 4.1% in 2009
US average: 4.1%
Walked to work
2.8%
−0.1 ptssince 2009
from 2.8% in 2009
US average: 2.8%
Biked to work
1.3%
Unchangedsince 2009
from 1.3% in 2009
US average: 0.5%
No vehicle available
5.9%
−0.3 ptssince 2009
from 6.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
15.2%
−2.6 ptssince 2009
from 17.8% in 2009
US average: 12.9%
Management & professional
27.7%
−32.3 ptssince 2009
from 60.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.5%
+0.2 ptssince 2009
from 49.3% in 2009
Female
50.5%
−0.2 ptssince 2009
from 50.7% in 2009
Foreign born
4.9%
+0.3 ptssince 2009
from 4.6% in 2009
US average: 12.8%
Veterans
10.4%
−38.5 ptssince 2009
from 48.9% in 2009
US average: 9.9%
In this metro

Principal cities

MarshallCENTRAL13,766
What's inside

1 component county

Saline CountyCENTRAL23,265
Drill deeper

Metros similar to Marshall

Connersville
Pop 23,533
Great Bend
Pop 24,790
Mexico
Pop 24,528
Price
Pop 20,680
Places similar to Marshall
Head to head

Compare Marshall side by side

MARSHALL VS
Connersville
Income$59,321+53%
Home value$130,700+56%
Population23,533+1%
SEE FULL COMPARISON →
MARSHALL VS
Great Bend
Income$58,851+52%
Home value$126,400+50%
Population24,790+7%
SEE FULL COMPARISON →
MARSHALL VS
Mexico
Income$59,448+53%
Home value$143,100+70%
Population24,528+5%
SEE FULL COMPARISON →
MARSHALL VS
Price
Income$58,377+50%
Home value$228,500+172%
Population20,680−11%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall, MO?

Marshall, MO has about 23,370 residents according to the 2010 American Community Survey.

What is the median household income in Marshall, MO?

The typical household in Marshall, MO earns about $38,818 a year. Half of households make more than that, and half make less.

Is Marshall, MO expensive?

In Marshall, MO, the median home is worth about $84,000, and the typical rent is about $511 a month.

How educated are people in Marshall, MO?

About 17.7% of adults age 25 and over in Marshall, MO hold a bachelor's degree or higher.

What is the poverty rate in Marshall, MO?

About 19.1% of people in Marshall, MO live below the federal poverty line.

Has Marshall, MO grown since 1990?

Yes, Marshall, MO has shrunk since 1990. The population has lost about 153 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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