Price is a metro area of 20,517 people. Four-year degrees are less common here than nationally, at 19% of adults. There are 14 people per square mile. The foreign-born share is 2%. The typical home is worth $228,500, having more than doubled since 2000. Median rent is $870 a month.
At a glance
Lower income
median household income $58,377, below the US median
US median: $82,259
Mid-age
median age 38.6
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Less affordable
home values up 47%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Price
What changed most since 1990
White share87.0% → 81.9%(−5.1 pts)US over the same years: −17.8 pts
Adults with a bachelor's degree12.5% → 18.8%(+6.3 pts)US over the same years: +15.3 pts
Homes owned by their occupants75.7% → 67.9%(−7.8 pts)US over the same years: +0.9 pts
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)20%(150)
US avg: 26.4%
Gulf War (1990s)19.4%(145)
US avg: 24.3%
Vietnam era38.6%(289)
US avg: 33.1%
Korean War8.8%(66)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 749 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Price, decade by decade
Price population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
20,228
$61,334
$125,044
12.5%
28.8
2000
20,422
$62,002
$155,205
12.3%
30.0
2010
21,403
$60,373
$157,092
14.2%
34.5
2020
20,412
$60,999
$180,109
16.8%
39.6
2024
20,517
$58,377
$228,500
18.8%
38.8
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
