METRO AREA · 2020 ACS
Florence Metro
Florence-Muscle Shoals, AL · 2 counties · 150,791 residents · 1,260.971 sq mi
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The short version
Florence has notably lower household income than the US average, with a median household income of $48,251. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $140,354.
At a glance
Lower income
below the US median
US median: $66,278
Older
median age 41.7
US median: 38.8
Less educated
22% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01
Population & growth
Population, 1990 – 2024
2024154K
Age distribution, 2020
Under 55.3%(8,035)
5 to 95.6%(8,370)
10 to 146%(9,055)
15 to 196.5%(9,781)
20 to 247.1%(10,727)
25 to 3411.9%(17,937)
35 to 4411%(16,591)
45 to 5412.3%(18,593)
55 to 6414.1%(21,289)
65 to 7411.7%(17,573)
75 to 846.4%(9,582)
85 and over2.2%(3,258)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$48,251
−2%inflation adjusted, since 2000
from $32,816 in 2000
US average: $66,278
1990 – 2024
Households earning $100K+
30.6%
+8.0 ptssince 2009
from 22.6% in 2009
US average: 43.9%
Workforce by industry, 2020
Retail trade15.8%
Information13.3%
Wholesale trade7.6%
Finance & insurance6.2%
Other services3.9%
Professional, scientific, technical3.4%
Education & health services2.8%
Public administration2.7%
Transportation & warehousing2.5%
Arts, entertainment, food1.3%
Agriculture, forestry, fishing1%
Construction0.8%
Manufacturing0.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$140,354
+23%inflation adjusted, since 2000
from $76,015 in 2000
US average: $265,253
1990 – 2024
2.9
+14%since 2009
from 2.6 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
RELATED:See current rent listings in Florence on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic85.1%(121,710)
Black12.4%(17,720)
Hispanic / Latino1.1%(1,512)
Asian0.3%(432)
Other0%
2020
White, non-Hispanic79.4%(119,732)
Black12.2%(18,386)
Hispanic / Latino3.2%(4,810)
Asian0.8%(1,180)
Other2.5%(3,820)
33
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican1.8%(2,630)
Central American0.4%(607)
Cuban0.2%(330)
Puerto Rican0.2%(327)
Guatemalan0.2%(234)
Honduran0.3%(190)
Panamanian0.1%(101)
Salvadoran0.1%(69)
South American0%(55)
Uruguayan0%(29)
Dominican0%(24)
Colombian0%(24)
+ 3 more hispanic origin groups with data
Asian origin
Asian Indian0.2%(261)
Chinese0.2%(228)
Filipino0.1%(107)
Korean0.1%(83)
Japanese0%(56)
Thai0.1%(29)
Cambodian0%(20)
Vietnamese0%(19)
Pakistani0%(18)
Nepalese0%(7)
Ancestry
American19.9%(29,217)
Irish9.6%(14,232)
English8.8%(12,995)
German6.4%(9,465)
Scottish1.7%(2,535)
Italian1.6%(2,293)
Scotch-Irish1.3%(1,949)
French0.8%(1,260)
Dutch0.7%(1,005)
Welsh0.6%(930)
British0.6%(915)
Polish0.6%(883)
+ 31 more ancestry groups with data
Norwegian0.3%(519)
Subsaharan African0.2%(359)
Swedish0.2%(359)
Czech0.2%(231)
Greek0.1%(208)
Swiss0.1%(193)
Hungarian0.1%(169)
Portuguese0.1%(153)
Canadian0.1%(147)
Lebanese0.2%(142)
Finnish0.1%(138)
French Canadian0.1%(131)
Austrian0.1%(117)
Danish0.1%(105)
Russian0.1%(96)
West Indian0.1%(95)
Ukrainian0.1%(77)
Palestinian0.1%(59)
Arab0%(56)
Slovak0%(43)
Haitian0%(39)
Australian0%(36)
Belgian0%(34)
Brazilian0.1%(31)
Jamaican0%(30)
Slovene0%(16)
Moroccan0%(14)
Iranian0%(14)
Egyptian0%(8)
Turkish0%(8)
Lithuanian0%(3)
Section 05
Education
High school or higher
87.5%
+12.3 ptssince 2000
from 75.2% in 2000
US average: 88.5%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status (2024)
Men 15+
Never married30.7%(18,724)
Married53.4%(32,533)
Widowed3.6%(2,183)
Divorced12.3%(7,499)
Women 15+
Never married27.8%(18,736)
Married47.4%(31,997)
Widowed11.5%(7,731)
Divorced13.3%(9,004)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
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2 component counties
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FLORENCE VS
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FLORENCE VS
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Frequently asked
How many people live in Florence-Muscle Shoals, AL?
Florence-Muscle Shoals, AL has about 150,791 residents according to the 2020 American Community Survey.
What is the median household income in Florence-Muscle Shoals, AL?
The typical household in Florence-Muscle Shoals, AL earns about $48,251 a year. Half of households make more than that, and half make less.
Is Florence-Muscle Shoals, AL expensive?
In Florence-Muscle Shoals, AL, the median home is worth about $140,354, and the typical rent is about $685 a month.
How educated are people in Florence-Muscle Shoals, AL?
About 22.2% of adults age 25 and over in Florence-Muscle Shoals, AL hold a bachelor's degree or higher.
What is the poverty rate in Florence-Muscle Shoals, AL?
About 14.0% of people in Florence-Muscle Shoals, AL live below the federal poverty line.
Has Florence-Muscle Shoals, AL grown since 1990?
Yes, Florence-Muscle Shoals, AL has grown since 1990. The population has added about 19,464 residents, a change of about 15 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024