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METRO AREA

Florence Metro

Florence-Muscle Shoals, AL · 2 counties · 156,609 residents (2025 est.) · 1,260.971 sq mi
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The short version

Florence has lower-than-average household income, with a median household income of $61,887. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $189,250.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Less affordable
home values up 37%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
153,852
+8%since 2000
from 142,950 in 2000
1990 – 2025
Population density
122 / sq mi
+8%since 2000
from 113 / sq mi in 2000
US average: 281
Median age
41.6
+9%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:156,609 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
129K136K143K149K156K1990201020202024Florence
2024154K
1990201020202024
Section 02

Income & economy

Median household income
$61,887
+4%inflation adjusted, since 2000
from $32,816 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,172
+93%since 2000
from $18,206 in 2000
US average: $44,673
Households earning $100K+
41.6%
+19.0 ptssince 2009
from 22.6% in 2009
US average: 53.3%
Poverty rate
14.1%
−0.1 ptssince 2000
from 14.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.458
+1%since 2010
from 0.451 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Information13.8%
US avg: 10.8%
Wholesale trade7.6%
US avg: 6.9%
Finance & insurance5.8%
US avg: 5.9%
Other services4.7%
US avg: 6.7%
Public administration3%
US avg: 4.8%
Education & health services2.9%
US avg: 0.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing2.3%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Manufacturing0.4%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$189,250
+37%inflation adjusted, since 2000
from $76,015 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$856
+13%inflation adjusted, since 2000
from $418 in 2000
US average: $1,442
Owner-occupied
69.8%
−4.4 ptssince 2000
from 74.2% in 2000
30.2% rent
Vacancy rate
12.9%
−0.4 ptssince 2009
from 13.3% in 2009
US average: 10.0%
Owner cost-burdened
15.4%
−6.0 ptssince 2009
from 21.4% in 2009
US average: 22.9%
Renter cost-burdened
32.7%
−9.4 ptssince 2009
from 42.2% in 2009
US average: 47.4%
Afford Score
3.1
+32%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
71
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic85.1%(121,710)
Black12.4%(17,720)
Hispanic / Latino1.1%(1,512)
Asian0.3%(432)
Other0%
Diversity Score30.4%(43,422)
Segregation Score0%
2024
White, non-Hispanic80.2%(123,430)
Black11.5%(17,640)
Hispanic / Latino3.5%(5,366)
Asian0.6%(873)
Other4.3%(6,543)
Diversity Score42.5%(65,419)
Segregation Score33.3%(51,254)
Diversity Score
43
+40%since 2000
from 30 in 2000
1990 – 2024
Segregation Score
33
+2%since 2020
from 33 in 2020
Section 05

Education

Bachelor's degree or higher
26.7%
+9.9 ptssince 2000
from 16.8% in 2000
US average: 35.6%
High school or higher
89.4%
+14.2 ptssince 2000
from 75.2% in 2000
US average: 89.6%
Graduate degree
10.0%
+4.0 ptssince 2000
from 6.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.6 min
+56%since 2000
from 15.8 min in 2000
US average: 26.5
Drive alone to work
79.8%
−5.8 ptssince 2009
from 85.6% in 2009
US average: 68.9%
Carpooled to work
10.2%
−0.4 ptssince 2009
from 10.6% in 2009
US average: 8.5%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
7.6%
+5.9 ptssince 2009
from 1.7% in 2009
US average: 15.0%
Walked to work
1.2%
+0.2 ptssince 2009
from 1.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.9%
−1.5 ptssince 2009
from 6.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−4.7 ptssince 2011
from 8.4% in 2011
US average: 5.2%
Labor force participation
58.4%
+1.6 ptssince 2011
from 56.9% in 2011
US average: 63.5%
Self-employed
13.0%
Unchangedsince 2009
from 13.1% in 2009
US average: 13.1%
Management & professional
35.4%
−23.8 ptssince 2009
from 59.2% in 2009
US average: 42.5%
Section 08

People & community

Male
48.2%
+0.5 ptssince 2009
from 47.7% in 2009
Female
51.8%
−0.5 ptssince 2009
from 52.3% in 2009
Foreign born
2.2%
+0.7 ptssince 2009
from 1.5% in 2009
US average: 14.1%
Veterans
6.9%
−39.9 ptssince 2009
from 46.8% in 2009
US average: 6.2%
With a disability
17.4%
−0.8 ptssince 2012
from 18.3% in 2012
US average: 13.3%
Uninsured
8.5%
−79.1 ptssince 2013
from 87.5% in 2013
US average: 8.4%
Broadband at home
83.9%
+18.3 ptssince 2017
from 65.6% in 2017
US average: 91.0%
English only at home
96.7%
−0.6 ptssince 2016
from 97.3% in 2016
US average: 77.7%
Spanish at home
2.5%
+0.7 ptssince 2016
from 1.8% in 2016
US average: 13.6%
In this metro

Principal cities

FlorenceCENTRAL42,581Muscle ShoalsCENTRAL17,666
What's inside

2 component counties

Lauderdale CountyCENTRAL97,135Colbert CountyCENTRAL59,474
Drill deeper

Metros similar to Florence

Hattiesburg
Pop 158,014
Dothan
Pop 156,266
Albany
Pop 145,510
Bangor
Pop 157,967
Places similar to Florence
Head to head

Compare Florence side by side

FLORENCE VS
Hattiesburg
Income$60,646−2%
Home value$188,730same
Population158,014+1%
SEE FULL COMPARISON →
FLORENCE VS
Dothan
Income$57,746−7%
Home value$171,459−9%
Population156,266same
SEE FULL COMPARISON →
FLORENCE VS
Albany
Income$59,461−4%
Home value$151,728−20%
Population145,510−7%
SEE FULL COMPARISON →
FLORENCE VS
Bangor
Income$66,356+7%
Home value$214,100+13%
Population157,967+1%
SEE FULL COMPARISON →
Frequently asked

How many people live in Florence-Muscle Shoals, AL?

Florence-Muscle Shoals, AL has about 153,852 residents according to the 2024 American Community Survey.

What is the median household income in Florence-Muscle Shoals, AL?

The typical household in Florence-Muscle Shoals, AL earns about $61,887 a year. Half of households make more than that, and half make less.

Is Florence-Muscle Shoals, AL expensive?

In Florence-Muscle Shoals, AL, the median home is worth about $189,250, and the typical rent is about $856 a month.

How educated are people in Florence-Muscle Shoals, AL?

About 26.7% of adults age 25 and over in Florence-Muscle Shoals, AL hold a bachelor's degree or higher.

What is the poverty rate in Florence-Muscle Shoals, AL?

About 14.1% of people in Florence-Muscle Shoals, AL live below the federal poverty line.

Has Florence-Muscle Shoals, AL grown since 1990?

Yes, Florence-Muscle Shoals, AL has grown since 1990. The population has added about 22,525 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →