Florence is a metro area of 153,852 people. 2% of people across the metro were born outside the United States. Home values have more than doubled since 2000, reaching $189,250. 27% of adults hold a bachelor's degree or higher. Renters pay $856 a month at the median. Median household income is $61,887, under the $82,259 national median.
At a glance
Lower income
median household income $61,887, below the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Less affordable
home values up 37%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Florence
What changed most since 1990
White share86.7% → 80.2%(−6.5 pts)US over the same years: −17.8 pts
Hispanic share0.3% → 3.5%(+3.2 pts)US over the same years: +9.9 pts
Homes owned by their occupants74.1% → 69.8%(−4.3 pts)US over the same years: +0.9 pts
Among the 24 metro and micro areas based in Alabama
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)23.4%(1,978)
US avg: 26.4%
Gulf War (1990s)20.9%(1,768)
US avg: 24.3%
Vietnam era33.5%(2,825)
US avg: 33.1%
Korean War3.1%(260)
US avg: 4.5%
World War II0.5%(42)
US avg: 1%
Share of the 8,440 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Florence, decade by decade
Florence population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
131,327
$55,619
$118,957
14.5%
28.8
2000
142,950
$59,779
$138,473
16.8%
32.4
2010
147,137
$56,742
$147,744
19.6%
36.3
2020
150,791
$58,482
$170,114
22.2%
44.1
2024
153,852
$61,887
$189,250
26.7%
42.3
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
