CensusEasy
METRO AREA · 2010 ACS

Florence Metro

Florence-Muscle Shoals, AL · 2 counties · 147,137 residents · 1,260.971 sq mi
Time machine
COMPARE TO
Compare
The short version

Florence has notably lower household income than the US average, with a median household income of $39,443. Population has held roughly steady since 2000. Median home value is $102,702.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.9
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
147,137
+3%since 2000
from 142,950 in 2000
1990 – 2025
Population density
117 / sq mi
+3%since 2000
from 113 / sq mi in 2000
US average: 261
Median age
40.9
+8%since 2000
from 38.0 in 2000
US average: 37.2
Population, 1990 – 2024
129K136K143K149K156K1990201020202024Florence
2024154K
1990201020202024
Section 02

Income & economy

Median household income
$39,443
−5%inflation adjusted, since 2000
from $32,816 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,874
+20%since 2000
from $18,206 in 2000
US average: $27,286
Households earning $100K+
23.1%
+0.5 ptssince 2009
from 22.6% in 2009
US average: 33.3%
Poverty rate
17.0%
+2.7 ptssince 2000
from 14.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.451
US average: 0.461
Workforce by industry, 2010
Retail trade14.1%
US avg: 10.9%
Information14%
US avg: 11.5%
Wholesale trade8.9%
US avg: 7.2%
Finance & insurance6%
US avg: 5.1%
Other services4.7%
US avg: 7%
Transportation & warehousing3.3%
US avg: 3.1%
Public administration3.3%
US avg: 4.9%
Professional, scientific, technical3.2%
US avg: 4.2%
Education & health services2.9%
US avg: 0.9%
Arts, entertainment, food1.8%
US avg: 2.4%
Agriculture, forestry, fishing1.5%
US avg: 1.9%
Construction1.1%
US avg: 1.4%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$102,702
+7%inflation adjusted, since 2000
from $76,015 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$557
+5%inflation adjusted, since 2000
from $418 in 2000
US average: $853
Owner-occupied
41.7%
−32.5 ptssince 2000
from 74.2% in 2000
29.2% rent
Vacancy rate
13.2%
Unchangedsince 2009
from 13.3% in 2009
US average: 12.1%
Owner cost-burdened
21.5%
+0.1 ptssince 2009
from 21.4% in 2009
US average: 30.9%
Renter cost-burdened
45.3%
+3.2 ptssince 2009
from 42.2% in 2009
US average: 46.8%
Afford Score
2.6
+12%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Florence on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic85.1%(121,710)
Black12.4%(17,720)
Hispanic / Latino1.1%(1,512)
Asian0.3%(432)
Other0%
Diversity Score30.4%(43,422)
2010
White, non-Hispanic83.3%(122,562)
Black12.2%(17,892)
Hispanic / Latino2.2%(3,175)
Asian0.6%(899)
Other1.4%(2,032)
Diversity Score35.6%(52,430)
Diversity Score
36
+17%since 2000
from 30 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.6%
+2.8 ptssince 2000
from 16.8% in 2000
US average: 27.9%
High school or higher
81.9%
+6.7 ptssince 2000
from 75.2% in 2000
US average: 84.9%
Graduate degree
7.1%
+1.1 ptssince 2000
from 6.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.2 min
+47%since 2000
from 15.8 min in 2000
US average: 25.2
Drive alone to work
86.0%
+0.3 ptssince 2009
from 85.6% in 2009
US average: 76.2%
Carpooled to work
10.2%
−0.4 ptssince 2009
from 10.6% in 2009
US average: 10.4%
Public transit
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
1.7%
+0.1 ptssince 2009
from 1.7% in 2009
US average: 4.1%
Walked to work
1.3%
+0.3 ptssince 2009
from 1.0% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
6.0%
−0.4 ptssince 2009
from 6.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.0%
−0.1 ptssince 2009
from 13.1% in 2009
US average: 12.9%
Management & professional
27.9%
−31.2 ptssince 2009
from 59.2% in 2009
US average: 35.2%
Section 08

People & community

Male
47.9%
+0.2 ptssince 2009
from 47.7% in 2009
Female
52.1%
−0.2 ptssince 2009
from 52.3% in 2009
Foreign born
1.8%
+0.3 ptssince 2009
from 1.5% in 2009
US average: 12.8%
Veterans
11.1%
−35.7 ptssince 2009
from 46.8% in 2009
US average: 9.9%
In this metro

Principal cities

FlorenceCENTRAL42,581Muscle ShoalsCENTRAL17,666
What's inside

2 component counties

Lauderdale CountyCENTRAL97,135Colbert CountyCENTRAL59,474
Drill deeper

Metros similar to Florence

Hattiesburg
Pop 158,014
Dothan
Pop 156,266
Albany
Pop 145,510
Bangor
Pop 157,967
Places similar to Florence
Head to head

Compare Florence side by side

FLORENCE VS
Hattiesburg
Income$60,646+54%
Home value$188,730+84%
Population158,014+1%
SEE FULL COMPARISON →
FLORENCE VS
Dothan
Income$57,746+46%
Home value$171,459+67%
Population156,266same
SEE FULL COMPARISON →
FLORENCE VS
Albany
Income$59,461+51%
Home value$151,728+48%
Population145,510−7%
SEE FULL COMPARISON →
FLORENCE VS
Bangor
Income$66,356+68%
Home value$214,100+108%
Population157,967+1%
SEE FULL COMPARISON →
Frequently asked

How many people live in Florence-Muscle Shoals, AL?

Florence-Muscle Shoals, AL has about 147,137 residents according to the 2010 American Community Survey.

What is the median household income in Florence-Muscle Shoals, AL?

The typical household in Florence-Muscle Shoals, AL earns about $39,443 a year. Half of households make more than that, and half make less.

Is Florence-Muscle Shoals, AL expensive?

In Florence-Muscle Shoals, AL, the median home is worth about $102,702, and the typical rent is about $557 a month.

How educated are people in Florence-Muscle Shoals, AL?

About 19.6% of adults age 25 and over in Florence-Muscle Shoals, AL hold a bachelor's degree or higher.

What is the poverty rate in Florence-Muscle Shoals, AL?

About 17.0% of people in Florence-Muscle Shoals, AL live below the federal poverty line.

Has Florence-Muscle Shoals, AL grown since 1990?

Yes, Florence-Muscle Shoals, AL has grown since 1990. The population has added about 15,810 residents, a change of about 12 percent over that period.

Keep going

Explore from here

Metro rankings
Largest US metrosHighest income metrosFastest growing metros
Compare
Compare Florence with another metro

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →